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- Faculty Publications (14)
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- All HBS Web (106)
- Faculty Publications (14)
- 26 Feb 2008
- First Look
First Look: February 26, 2008
display promotions away from smaller revenue brands and toward larger ones following periods of poor financial performance, indicating the behavior is being driven by parties higher in the firm than the View Details
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Martha Lagace
- Web
Advisory Board - Entrepreneurship
opportunities. He graduated from Kenyon College, has one daughter, and lives in Wellesley, MA. Marla Malcolm Beck (MBA 1998), Bluemercury Marla Malcolm Beck is the co-founder and CEO of Bluemercury Inc., a high-growth luxury beauty retailer and cosmetics View Details
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
senior advisor at Steuben Glass in New York who operates her own consultancy. "It's a great art to define what relevancy means for your brand while keeping its heritage alive. It's a matter of catering...
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- Web
Women in Leadership, Legacy, and Global Equity: A Conversation with HBS Alumnae Selena Cuffe and Janelle James - Blog: RaGE Report
and security. She also co-founded Heritage Link Brands with her husband to showcase the incredible stories of Black wine producers from South Africa and the African diaspora. Janelle James (MBA, 2008;...
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- 26 Mar 2019
- First Look
New Research and Ideas, March 26, 2019
coffee for over a decade. In 2007, she began testing various coffee blends, which she later branded Yatooq, the Arabic word for “craving” or “longing.” She soon realized that the brewing process was just as...
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Dina Gerdeman
- 22 Sep 2009
- First Look
First Look: September 22
team launch. Describes how to diagnose emergent team processes such as information exchange, collaboration, decision making, impression formation, and underlying identity dynamics. Includes steps managers...
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Martha Lagace
- 09 Oct 2001
- Research & Ideas
Driven: How Human Nature Shapes Organizations
can take is the "group think" process described by Irving Janis (Janis, 1982). But, of course, the bonding drive is not alone in the human psyche; the drive to acquire will especially unsettle any such cozy equilibrium. The...
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by Paul Lawrence & Nitin Nohria
- 26 Jul 2011
- First Look
First Look: July 26
PublicationsPolicy Bundling to Overcome Loss Aversion: A Method for Improving Legislative Outcomes Authors:Katherine L. Milkman, Mary Carol Mazza, Lisa L. Shu, Chia-Jung Tsay, and Max H. Bazerman Publication:Organizational Behavior and Human Decision View Details
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Sean Silverthorne
- 29 Sep 2015
- First Look
September 29, 2015
identity and reputation, acting as a “federated republic.” Research limitations/implications—The new and combined application of the Heritage Quotient framework and the Corporate View Details
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Sean Silverthorne
- 21 Apr 2021
- Research & Ideas
The Pandemic Conversations That Leaders Need to Have Now
as brand ambassadors, thought leaders, and storytellers. During a time of widespread unemployment and economic uncertainty, the people who have jobs are talking a lot about how their companies are handling the crisis and the transition to...
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- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
what was going on in American society at the time. And when they did, these brands took off. Many other brands could have done the same if their managers understood how culture share worked. Take Ford and...
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by Manda Salls
- 02 Sep 2014
- First Look
First Look: September 2
Abstract—Purpose-Understanding the Nobel Prize as a "true" heritage brand in a networked situation and its management challenges, especially regarding identity and...
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Sean Silverthorne
- 01 Dec 2017
- News
A Safer—and Speedier—Way to Name Your Startup
trademark lawsuit, or spending money on a domain name or logo that turns out to be unusable. As head of Master-McNeil, a Berkeley-based naming and branding agency behind names like Ariba, PayPal, Athlon, Affirm, and over 60 projects for...
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Julia Hanna
- 01 Jun 2004
- News
Luxe Redux
notes Thuy T. Tranthi (MBA 1993), president of Thomas Pink USA, the London-based shirtmaker. “Many of the established brands started out as small, entrepreneurial ventures. It’s a field in constant change, which often creates significant...
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- 01 Dec 2008
- News
Designing Change
employment at Muzak since it raised all of the questions about ‘elevator music.’ Suddenly, the excitement of the new brand and the new story had become almost viral. We wanted everyone to know where we worked and how lucky we were to work...
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Julia Hanna
- 01 Jun 2016
- News
Ask the Expert: Barreling Ahead
faculty research on brand authenticity and maintaining brand identity post-merger. Or, read what thought leaders have to say regarding best practices on integration...
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- Web
IFC: Italy; Tradition and Innovation - Course Catalog
depending on your individual circumstances. The Add/Drop process at the start of the term is the mechanism for any IFC enrollment changes, and, after that point, the course fee is non-refundable. Refer to the GEO website for full details...
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- 23 May 2017
- First Look
First Look at New Ideas and Research: May 23, 2017
promote China’s 5,000-year-old cultural heritage and leverage Chinese craftsmanship to design contemporary products. Describing the brand evolution over its first eight years of existence, the case allows...
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Carmen Nobel
- 10 May 2016
- First Look
May 10, 2016
Management By: Rigby, Darrell K., Jeff Sutherland, and Hirotaka Takeuchi Abstract—No abstract available. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=51051 January 2016 Journal of Brand Management The Corporate View Details
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Carmen Nobel
- 01 Jun 2022
- News
Case Study: Glass Half Full
through Shopify and social channels with influencer gifting. Consider investing in a PR/marketing agency if you aren’t good at content curation and creation. Then, after you have a brand identity and...
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