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- All HBS Web (106)
- Faculty Publications (14)
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- All HBS Web (106)
- Faculty Publications (14)
- 01 Jun 2022
- News
Case Study: Glass Half Full
through Shopify and social channels with influencer gifting. Consider investing in a PR/marketing agency if you aren’t good at content curation and creation. Then, after you have a brand identity and...
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- 03 Jun 2008
- First Look
First Look: June 3, 2008
objectives of a laptop computer targeted at children of the developing world with the escalating content demands from the marketplace and the non-profit OLPC Foundation. It also had to fit the project into its company business model which served global lead PC View Details
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Martha Lagace
- 09 Feb 2016
- First Look
February 9, 2016
the increase in the local unemployment rate, presumably reflecting the costs of losing a job. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=49805 Delay as Agenda Setting By: Anton, James J., and Dennis A. Yao Abstract—We examine a dynamic...
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Sean Silverthorne
- 23 Jan 2008
- First Look
First Look: January 23, 2008
employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The...
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Martha Lagace
- 20 Sep 2016
- First Look
September 20, 2016
distinctively African-American names are 16% less likely to be accepted relative to identical guests with distinctively White names. Discrimination occurs among landlords of all sizes, including small landlords sharing the property and...
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Sean Silverthorne
- 15 Mar 2021
- Blog Post
Be Unapologetically Yourself: Interview with Singer-Songwriter and Banking Strategist Andrea Mendoza
point for Mendoza and she began to build a personal brand around performing while at HBS. She noted “For the first time I thought ‘Maybe these two things can coexist. Maybe I don’t need to be just one thing.’” Bringing Authenticity to...
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- 08 Dec 2014
- Research & Ideas
A Manager’s Guide to International Strategy
a tradeoff here, in terms of how similar a product will be around the world and what sort of product range a company will offer," Collis says. Will a company allow for local variation and differences in taste, and what will its differences be, if any, when it comes to...
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by Julia Hanna
- 01 Nov 2016
- First Look
First Look - November 1, 2016
relaunched as a luxury eyewear brand after a fifty-year absence from the marketplace. This case focuses on reviving a dormant brand with a 200-year plus heritage of innovation,...
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Sean Silverthorne
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
these attitudes using a survey of Syrian refugees in Turkey conducted in 2016 by asking two questions: (i) Does the framing of wartime experience as “suffering” verses “sacrifice” shift attitudes about acceptable conflict outcomes? (ii) How does the View Details
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Carmen Nobel
- 31 Mar 2009
- First Look
First Look: March 31, 2009
encouraging open discussion of uncertainty, confusion, and mistakes and supporting learning across disciplinary boundaries. This lens on positive identity and collaboration exposes new opportunities for research on the role of positive...
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Martha Lagace
- 01 Feb 2000
- News
Jerry Shafir: A Simmering Success Story
managing a smooth launch of Kettle Cuisine's retail product, and cultivating brand identity are his immediate priorities. While Shafir no longer goes to the fish pier every morning, he is usually at work by...
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Deborah Blagg
- 22 Dec 2015
- First Look
December 22, 2015
enterprises. The focus is on supply- and demand-side factors that help explicate cross-border expansion. The article explores how appropriability-informed and legacy-shaped entrepreneurial imagination motivates a process of creation and...
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Carmen Nobel
- 05 Apr 2011
- First Look
First Look: April 5
company's business model. We analyze this process to explain how, under conditions of ambiguity, organizational goals can form through a collaborative social exchange that resembles the innovation process. Our research suggests that,...
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Sean Silverthorne
- 12 Mar 2014
- Research & Ideas
Entrepreneurship and Multinationals Drive Globalization
switched from relying on formal contracts to relying on reliable local partners and friends. At home, during the 1930s it was able to circumvent attacks on its "Jewish" identity from competitors, whilst getting senior Jewish...
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- 20 Dec 2016
- Research & Ideas
The 10 Most Popular 'Cold Call' Podcasts
fashion, Stella McCartney shows that a luxury brand can be sustainable. Professor Anat Keinan discusses her case on the fashion icon. Behind Apple's Tax Situation, an Unprecedented Financial Policy Mihir Desai The European Union...
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Re: Multiple Faculty
- 06 Dec 2021
- News
The Sparkles in Our Skies
Illustration by Brian Stauffer Illustration by Brian Stauffer Aether Diamonds makes its precious gems out of thin air—literally. The three-year-old company uses carbon dioxide drawn from the atmosphere to synthesize stones that are chemically View Details
- 14 Feb 2017
- First Look
First Look at New Research: February 14
transactional media marketplace and hoped that two new marketing analytics products would give it a more predictable revenue stream. But sales were behind forecast. DataXu’s large brand and advertising agency clients found the new...
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Sean Silverthorne
- 24 Mar 2015
- First Look
First Look: March 24
features. First, financiers engage in the costly but potentially profitable process of innovation: they can invent better methods for screening entrepreneurs. Second, every screening process becomes less...
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Sean Silverthorne
- 25 Oct 2016
- First Look
October 25, 2016
insulate consumers from cost sharing, thereby undermining insurers’ ability to influence drug utilization. We study the impact of copay coupons on branded drugs first facing generic entry between 2007 and 2010. To overcome endogeneity...
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Sean Silverthorne
- 15 Jan 2019
- First Look
New Research and Ideas, January 15, 2019
farms to its processing plants to its vast sales and distribution operation that reached over 100,000 outlets. Notwithstanding its diverse portfolio, the core of Almarai’s business was (1) sales of branded...
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Dina Gerdeman