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- Faculty Publications (21)
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- All HBS Web (165)
- Faculty Publications (21)
- April 2001 (Revised July 2002)
- Case
Martha Stewart Living Omnimedia (A)
By: Susan M. Fournier, Kerry Herman, Laura Winig and Andrea Carol Wojnicki
Martha Stewart Living Omnimedia (MSLO), a branded and integrated content and media company dedicated to "elevating the role of the homemaker," went public on October 19, 1999, creating a company with a market value of $1.73 billion, and a stake for Stewart worth $1.2...
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Keywords:
Management;
Media;
Identity;
Personal Characteristics;
Brands and Branding;
Media and Broadcasting Industry
Fournier, Susan M., Kerry Herman, Laura Winig, and Andrea Carol Wojnicki. "Martha Stewart Living Omnimedia (A)." Harvard Business School Case 501-080, April 2001. (Revised July 2002.)
- 08 Jan 2019
- First Look
New Research and Ideas, January 8, 2019
case:https://hbsp.harvard.edu/product/119025-PDF-ENG Harvard Business School Case 119-026 Predicting Purchasing Behavior at PriceMart (B) Supplements the (A) case. In this case, Wehunt and Morse are concerned about the logistic regression...
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Keywords:
Dina Gerdeman
- March 2014
- Case
Jurlique: Globalizing Beauty from Nature and Science
By: Geoffrey Jones and Andrew Spadafora
Considers the marketing and strategic challenges faced by natural beauty brands using the case of Australian-based Jurlique, which was acquired by Pola of Japan in 2011. The case opens two years later in July 2013 when Sam McKay, the chief executive officer, on a visit...
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Keywords:
Australia;
China;
Environmental Strategies;
Green Business;
Marketing;
Entrepreneurship;
Globalization;
Beauty and Cosmetics Industry;
China;
Australia;
United States
Jones, Geoffrey, and Andrew Spadafora. "Jurlique: Globalizing Beauty from Nature and Science." Harvard Business School Case 314-087, March 2014.
- November 2023
- Article
Effects of Remote Patient Monitoring Use on Care Outcomes Among Medicare Patients with Hypertension
By: Mitchell Tang, Carter Nakamoto, Ariel Dora Stern, Jose Zubizarreta, Felippe Marcondes, Lori Uscher-Pines, Lee Schwamm and Ateev Mehrotra
Background: Remote patient monitoring (RPM) is a promising tool for improving chronic disease management. Use of RPM for hypertension monitoring is growing rapidly, raising concerns about increased spending. However, the effects of RPM are still...
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Tang, Mitchell, Carter Nakamoto, Ariel Dora Stern, Jose Zubizarreta, Felippe Marcondes, Lori Uscher-Pines, Lee Schwamm, and Ateev Mehrotra. "Effects of Remote Patient Monitoring Use on Care Outcomes Among Medicare Patients with Hypertension." Annals of Internal Medicine 176, no. 11 (November 2023): 1465–1475.
- Web
Curriculum - MBA
will introduce students to the interplay of philosophical, scientific, and practical considerations that characterize the field of research ethics. Real-life ethical issues such as undue influence and coercion of research participants, View Details
- Research Summary
Rethinking Brand Contamination: How Consumers Maintain Distinction When Symbolic Boundaries Are Breached"
If consumers view their brands as extensions of themselves, what happens when undesirable consumers adopt these same brands? I address this question by examining an issue that is of great concern to managers of high-status brands: the rampant spread...
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- 20 Sep 2013
- Working Paper Summaries
Historical Origins of Environmental Sustainability in the German Chemical Industry, 1950s-1980s
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
times loom, we tend to retreat to our village. Look for cozy hearth-and-home family scenes in advertising to replace images of extreme sports, adventure, and rugged individualism. Zany humor and appeals on the basis of fear are out....
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by John Quelch
- 26 Apr 2023
- In Practice
Is AI Coming for Your Job?
ask for images of “a man,” it is very likely to create an image of a white man, likely because of the data on which it was trained. This issue of perpetuating biases raises a lot of interesting policy...
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- 13 Feb 2024
- Research & Ideas
Breaking Through the Self-Doubt That Keeps Talented Women from Leading
applying for job opportunities, particularly more advanced, higher-paying positions, because they’re concerned they aren’t qualified enough, whereas men don’t seem to worry about their skills matching the specific job requirements as...
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by Kara Baskin
- Web
The Founding of U.S. Steel and the Power of Public Opinion | Baker Library | Bloomberg Center | Harvard Business School
it was through them that he reached the American public.”6 Early on, U.S. Steel began to employ a variety of PR strategies intended to create a positive image of the industry. These efforts served to address negative public perceptions...
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- 06 Sep 2016
- First Look
September 6, 2016
a persuasive story to compete with the scandal narrative. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=51509 August 2013 Business History National Image as a Competitive Disadvantage: The Case of the New Zealand...
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Keywords:
Carmen Nobel
- 09 Feb 2024
- HBS Case
Slim Chance: Drugs Will Reshape the Weight Loss Industry, But Habit Change Might Be Elusive
reduce appetite have become very popular.” While Herzlinger is concerned about the potential side effects of weight loss drugs, she says a solution to morbid obesity is necessary. The rise of the drugs prompted Herzlinger to update a 2003...
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- Web
FAQs - Alumni
all alumni. Upload a photo that will display only in the Reunion Profile Book. It can be the same or different from the image in your Alumni Directory Profile. Go to the Preview tab to see what will be shared in the Reunion Profile Book...
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- 03 Mar 2023
- Research & Ideas
When Showing Know-How Backfires for Women Managers
negatively associated with their departments’ performance. Implications beyond retail and gender While Feldberg’s research focused on a bricks-and-mortar grocery chain, its findings apply to other fields. Women engineering managers, View Details
- 28 Jul 2009
- First Look
First Look: July 28
fashion company competing in a variety of unconventional ways, many "experience economy" related. Moods fronts their brand with the "boy band" images of its three founders and designs eccentric features into their...
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Martha Lagace
- 12 Mar 2013
- First Look
First Look: March 12
course. Purchase this case:http://hbr.org/search/813127-PDF-ENG First Solar: CFRA's Accounting Quality Concerns Srinivasan, Suraj, and Ian McKown CornellHarvard Business School Case 113-044 The case relates to accounting quality analysis...
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Sean Silverthorne
- 27 Jan 2020
- Research & Ideas
Hard Work Isn't Enough: How to Find Your Edge
favor. Knowing she might not fit the typical image of a professor—because she’s “too young and too female,” as she puts it—Huang opened her class by saying, “I know it may look like I’m here to sell you Girl Scout cookies,” then...
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by Dina Gerdeman
- 24 Apr 2018
- Op-Ed
Op-Ed: What Mark Zuckerberg Can Learn About Crisis Leadership from Starbucks
take the lead. He understood the incident’s implications went well beyond the specifics, triggering widespread concerns about racial bias in the country and threatening to damage Starbucks’ image as a safe,...
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- 01 Sep 2023
- News
Solving for Z
With nearly 20 years of experience as a senior human resources executive, Matthew Breitfelder (MBA 2002) has seen a lot of change in the corporate talent space. But what’s happening now looks like a tectonic generational shift. From his perch as global head of human...
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