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- Faculty Publications (13)
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- All HBS Web (86)
- Faculty Publications (13)
- 01 Apr 2014
- First Look
First Look: April 1
signal to constituencies); c) avoiding (or making) statements that inflame (or mollify) the other side's internal opponents; d) helping the other side attractively frame the deal for Level II acceptability; e) providing the ingredients...
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Sean Silverthorne
- 07 Jun 2023
- HBS Case
3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook
the price, Karp notes. In some cases, a company might keep its prices lower than the amount customers might be willing to part with to earn brand loyalty or hedge against market fluctuations. Similarly, a company may pay employees or...
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by Michael Blanding
- 21 Nov 2023
- Op-Ed
The Beauty Industry: Products for a Healthy Glow or a Compact for Harm?
In my recently published book Deeply Responsible Business, I write about business leaders since the 19th century who have acted responsibly, often by putting the welfare of their communities above the idea of maximizing profits. I make a sharp distinction between...
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- 08 Apr 2008
- First Look
First Look: April 8, 2008
was an essential ingredient in the success of the transformation. The case ends with a review of changes in financial performance, employee attitudes and customer satisfaction. The case describes the important role that the human...
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Martha Lagace
- 17 Feb 2010
- First Look
First Look: Feb. 17
Publication:Quantitative Marketing and Economics 7, no. 3 (September 2009): 237-266 Abstract This study presents a signaling model of advertising for horizontally differentiated products. The central ingredients of the model are two...
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Martha Lagace
- Web
Podcast - Business & Environment
Belgium is Fighting Climate Change One Pint at a Time 18 MAY 2022 | Climate Rising Katie Wallace, Chief ESG Officer of New Belgium Brewing Company, and Adam Fetcher, Senior Director of Communications and Public Engagement, discuss how climate change’s impacts on their...
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- 01 Dec 1997
- News
Multimedia Martha: Sharon Patrick Cooks Up A Winner
partnerships with others, like Time Warner. Martha had lots of ideas and a great sense of the possibilities of the businesses and the potential for brand building, but what was missing was a real game plan for getting there. Conversely, I...
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- 19 Apr 2010
- Research & Ideas
The History of Beauty
cherished brands of perfume to feminist denunciations of the industry as demeaning to women, there were few studies that treated beauty seriously, as a business. So I saw both a challenge and an opportunity to research the story of how...
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- 01 Mar 2024
- News
Case Study: Testing the Waters
Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,...
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- 27 Jan 2020
- Research & Ideas
Hard Work Isn't Enough: How to Find Your Edge
We’re told that the secret to success is hard work. But the truth is, hard work alone doesn’t always pay off. After all, career advancement isn’t always neatly tied to your skills, effort, or even the quality of your work. Some people gain easier access than others to...
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by Dina Gerdeman
- 01 Jun 2023
- News
Action Plan: Net Proceeds
“I’m a root-cause kind of guy,” says Robert Goodwin (GMP 3, 2007), reflecting on a military, government, and civilian career that has taken him from counterdrug operations in Colombia to assisting with the peace process in Sudan to rebuilding the health care system in...
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- Web
Business History - Faculty & Research
consumers based on new green brand identities. Spring 2014 Article Charting Dynamic Trajectories: Multinational Firms in India By: Prithwiraj Choudhury and Tarun Khanna In this article, we provide a synthesizing framework that we call the...
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- 01 Dec 2022
- News
Action Plan: To the Letter
Ninan Chacko (AMP 158, 2000) was on vacation in Turin, Italy, when he stopped to snap a photo of a street sign. In the picture, all you can see is the name: Via Roma. But for Chacko, the CEO of Monotype, the world’s largest type seller, the classic letters told the...
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- 12 Nov 2013
- First Look
First Look: November 12
an organizational innovation still in progress can be taken elsewhere and maintain essential ingredients while also accommodating local and state differences. It raises questions about the necessary conditions for diffusion and...
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Sean Silverthorne
- 28 Jun 2004
- Research & Ideas
How to Avoid a Price Increase
that along to consumers in one form or another, the most common being an increase in the retail price. Other times, they may redesign the product to lower production costs or replace more expensive ingredients with less expensive View Details
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by Manda Salls
- 17 Jun 2017
- Research & Ideas
Amazon, Whole Foods Deal a Big Win for Consumers
Source: 400tmax Editor's Note. Online retailing behemoth Amazon announced June 16 that it would acquire upscale grocery chain Whole Foods Market in a deal valued at more than $13 billion. Though the company has dabbled with the idea of a brick-and-mortar footprint in...
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- Web
In the News - Creating Emerging Markets
that has researched the evolution of companies and organizations in Africa, Asia and Latin America. Working Knowledge Reputation is Vital to Survival in Turbulent Markets Reputation and resilience are key ingredients that determine...
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- 18 Oct 2017
- Research & Ideas
How Economic Clusters Drive Globalization
investment as it once was—to palm oil. Unilever, the largest private holder and buyer of palm oil (an ingredient used in its famous “Sunlight Soap” and other products), diversified its holdings from the crop’s native West Africa to the...
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- 26 Jun 2017
- Research & Ideas
How Cellophane Changed the Way We Shop for Food
writes. “ Cellophane packages were expected to protect the ‘virginity’ of the content and presented it as pure and untouched. But, in fact, keeping the virginity involved tremendous human manipulation.” Related Reading: The Paradoxical Quest to Make Food Look 'Natural'...
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- 10 Jun 2022
- Blog Post
New Venture Competition 2022: Business and Environment Ventures
transparent. Clean Water Contestants DetoXyFiRishon Benjamin, MBA 2022We aim to provide everyone with access to clean drinking water by commercializing low-cost, natural, comprehensive water filtration devices. Ocean CycleRobert Goodwin, GMP 2007OceanCycle works with...
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