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- 24 Oct 2005
- Research & Ideas
IPR: Protecting Your Technology Transfers
The competitiveness of many multinational companies depends on their ability to transfer intellectual property and other intangible assets to their worldwide production processes. These sources of competitive advantage can be anything...
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by Cynthia Churchwell
- 27 Feb 2007
- First Look
First Look: February 27, 2007
dearly for the intangible aspects of the product, which the firm works very hard to keep integrated with the physical product. Deals with a range of issues confronting creative economy companies, such as how to produce products with very...
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Martha Lagace
- 14 Nov 2007
- First Look
First Look: November 14, 2007
Hythem El-Nazer, a young investment professional at TA Associates, believes he has found an attractive investment opportunity for the firm, MetroPCS, a wireless telecomm service provider. However, two months earlier, TA had invested considerable View Details
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Martha Lagace
- 03 Mar 2008
- First Look
First Look: March 4, 2008
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708429 MINI USA: Finding a New Advertising Agency (A) Harvard Business School Case 508-041 Selling an intangible like advertising services is a difficult task. The first step...
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Martha Lagace
- 20 Feb 2008
- First Look
First Look: February 20, 2008
managers may be trying to categorize their firms as small firms when investors favor small firms. Purchase the paper from SSRN ($5): http://papers.nber.org/papers/w13762 Allocating Marketing Resources Authors:Sunil Gupta and Thomas J....
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Martha Lagace
- 25 Nov 2008
- First Look
First Look: November 25, 2008
will affect his continuing collaboration with Jobs. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=809063 Butler, Shine, Stern & Partners Harvard Business School Case 508-043 Selling an View Details
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Martha Lagace
- 13 Oct 2015
- First Look
October 13, 2015
rewards can be used to motivate contributions. Drawing on analogies with charitable donations, we theorize that intangible sources of motivation, i.e., (i) direct psychological rewards, (ii) reciprocity, and (iii) social interactions, can...
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