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- Faculty Publications (69)
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- 12 Feb 2001
- Research & Ideas
John Irving’s Lessons for Business
consequences. As another example, people sometimes feel that they are going after some tangible reward that's being offered to them for their work, or maybe even some intangible reward like recognition. Or they may find themselves...
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by Mallory Stark & Martha Lagace
- 01 Apr 2000
- News
A Place in the Sun
The big challenge is to communicate emotion-based intangibles in a market where consumers are oriented toward material things and getting value for their money. We're a big-ticket item, so we have to convey to the consumer the inherent...
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Julia Hanna and Garry Emmons
- 20 Sep 2016
- First Look
September 20, 2016
approach to work than, traditional advertising agencies, and Lebowitz and his colleagues wanted to maintain these intangible elements as the company evolved. But was this incompatible with his business goals? Purchase this case:...
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Sean Silverthorne
- 12 Mar 2014
- Research & Ideas
Entrepreneurship and Multinationals Drive Globalization
manufacturer whose brands and trademarks lay at the heart of its competitive advantages in international markets, the loss of these intangible assets was especially damaging. However, worse was to come. During the 1930s as a so-called...
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- 25 Nov 2008
- First Look
First Look: November 25, 2008
will affect his continuing collaboration with Jobs. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=809063 Butler, Shine, Stern & Partners Harvard Business School Case 508-043 Selling an View Details
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Martha Lagace
- 05 Jun 2007
- First Look
First Look: June 5, 2007
experience. The dilemma Westin faced was how to operationally build a brand that delivered consistent service on intangible values. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=607129 The West German...
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Martha Lagace
- 01 Sep 2014
- News
All For One
course before leaving for California in the morning, she arrives carrying a pile of books and papers. She’s considered one of the School’s preeminent management “gurus,” a title that has inevitably attached itself to her ability to channel the View Details
- 27 Mar 2019
- News
Life Is a Startup
no-name, for something that doesn’t pass the mom test, all of that is part of the handcuffs that prevent us from being able to go and be able to do it. There’s the financial and tangible, but there’s also the psychic and intangible of the...
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- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
recruit in the future Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/718497-PDF-ENG Harvard Business School Case 518-086 The Art and Science of Brand Valuation Brand valuation, the art and science of calculating the economic value accruing to a firm from...
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Dina Gerdeman
- 05 Jan 2010
- First Look
First Look: January 5
HawkinsHarvard Business School Case 110-013 Students must suggest ways to value intangible assets, including trademarks, acquired by Cisco in the Linksys acquisition. Purchase this case:...
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Martha Lagace
- 13 Oct 2015
- First Look
October 13, 2015
rewards can be used to motivate contributions. Drawing on analogies with charitable donations, we theorize that intangible sources of motivation, i.e., (i) direct psychological rewards, (ii) reciprocity, and (iii) social interactions, can...
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- 01 Apr 1999
- News
Spirit at Work
"Soul." "Spirit." A host of organizations - among them Lucent Technologies, the Boeing Company, and Southwest Airlines - have recently begun to ponder such intangibles in an effort to attract and maintain a motivated, performance-boosting...
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Marguerite Rigoglioso
- 16 Jul 2013
- First Look
First Look: July 16
managing strategic, intangible services in the context of Terrapin's more concrete focus historically. A serendipitous discovery leads the founders to consider how the firm could systematize its process while maintaining the flexibility...
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Anna Secino
- 20 Feb 2008
- First Look
First Look: February 20, 2008
King and Michael L. Barnett Periodical:Academy of Management Journal (forthcoming) Abstract We extend theories of self-regulation of physical commons to analyze self-regulation of intangible commons in modern industry. We posit that when...
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Martha Lagace
- 30 May 2005
- Research & Ideas
Germany’s Pioneering Corporate Managers
has worked in any organization knows this. As business historians, we need to know more about the managers below the entrepreneur—as living, breathing human beings rather than as functions or executors of the entrepreneur or senior management. Unfortunately, those...
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by Sean Silverthorne
- Web
Podcast - Managing the Future of Work
very rigorous standard. What are the origins of those savings? What are the hard benefits that you have convinced your commercial customers to accept? And how are they being measured?Blair: And I’m glad you called this out, because I’m deeply wary of the View Details
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