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- Faculty Publications (19)
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- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
shows that changing the pattern of brand exposure (without decreasing the total amount of time the brand is shown) can lower zapping rates, and that a "pulsing" strategy in which the brand is inserted briefly and intermittently...
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- 27 Feb 2018
- First Look
First Look at New Research and Ideas, February 27, 2018
its members in several prolonged, tightly clustered sessions, or (2) path-clearing by helping a team address a persistent deficit via briefer, intermittent sessions throughout a project's life. We present a model theorizing these...
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Sean Silverthorne
- 17 Jun 2020
- News
Toronto Copes with COVID-19 Via Webinars; Alumni Respond to Pandemic in Philippines
intermittent fasting—but for your brain.” Citing a recent study linking the COVID-19 crisis to exacerbated mental health issues in Canada, Boris Tsimerinov (PLDA16, 2017), says “cultivating calm is important at a personal and organization...
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Margie Kelley
- 21 Jan 2014
- First Look
First Look: January 21
intermittent preventive treatment for pregnant women, indoor residual spraying, rapid diagnostic tests, and artemisinin-based combination therapy. We discuss the timing and regional coverage of the program and critically review the...
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Sean Silverthorne
- 08 May 2013
- Research & Ideas
A Company’s Evolving View of Gender Equity
cycles. To sustain these changes, leaders may want to initiate "periodic monitoring of the fit between outcomes and assumptions, and intermittent periods of analysis relatively free of new activities." The study also underlines...
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- 21 Nov 2017
- News
Alumni Peer into the Future of Energy
leverage technology to coordinate a fleet of distributed assets and stabilize the grid as intermittent renewables continue to come down in cost. That feat, to change the way our world is powered, is undoubtedly a tech venture.” Cecily...
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- 09 Dec 2014
- First Look
First Look: December 9
replacement in Stockholm County faced wait times of up to two years of sometimes debilitating pain, intermittent missed work and income, and the trials of disability. Seeking a new model to lower wait times, but also to improve patient...
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Sean Silverthorne
- 30 Jan 2018
- First Look
January 30, 2018
their land was a precious gift from God he had intended to keep for his mother. But over time, the land had been under intermittent threat from without and within. In 2017, the Bitfury Group, which Valery Vavilov had co-founded, had...
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Sean Silverthorne