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- All HBS Web (89)
- Faculty Publications (35)
James W. Thompson
campaigns in such magazines as Godey’s Ladies Book and Peterson’s Magazine. By the time Thompson retired in 1916, he had represented such companies as Eastman Kodak and Prudential Insurance, and his company had become an advertising...
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Services
George Eastman
Eastman invented film and the inexpensive camera, and in turn created the multi-billion dollar photography industry. Eastman acquired all the photographic paper producers in America and secured the motion picture film market for Eastman Kodak, eventually controlling 75...
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Fabricated Goods
Edward Bausch
In 1882, Bausch, working at his father’s Bausch and Lomb Optical factory, secured his first patent on a Trichnoscope, a microscope designed for use in detecting contaminated meat. He also supplied the lens for the first Kodak camera in...
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Healthcare
- 26 Mar 2019
- First Look
New Research and Ideas, March 26, 2019
Reinvention of Kodak The Eastman Kodak Company (Kodak) was a name familiar to most Americans. The company had dominated the film and photography industry through most of the 20th Century and was known for...
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Dina Gerdeman
- Web
Multimedia Development | Information Technology
of the Month The Reinvention of Kodak The Kodak multimedia case highlights the company's reinvention efforts by its leadership to navigate near bankruptcy and industry disruption from new technology. It...
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- 01 Jan 2002
- News
Raymond V. Gilmartin (MBA '68)
Chairman, President & Chief Executive Officer Merck & Co., Inc. Return to Alumni Achievement Awards main page Earlier Education Union College, 1963 B.S., Electrical Engineering Other Jobs Eastman Kodak Company, 1963-66 "I was the first...
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Terror at the Taj Bombay: Customer-Centric Leadership | Information Technology
Mihir A. Desai, Suzanne Antoniou, Leanne Fan, Ruth Page The Reinvention of Kodak Professor Ryan Raffaelli, Dave Habeeb, Ruth Page Success Academy Charter Schools Professors Robin Greenwood and Josh Coval, Denise Han, Ruth Page, Dave...
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- Web
Featured Cases | Information Technology
Professor Mihir A. Desai, Suzanne Antoniou, Leanne Fan, Ruth Page Lupoli Companies: Riverwalk – Making an Impact Professors Richard Ruback and Marco Di Maggio, Dave Habeeb, Ruth Page The Reinvention of Kodak Professor Ryan Raffaelli, Dave...
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- 01 Sep 2008
- News
Say “Green Cheese”
market that’s worth billions, CEO Jeff Housenbold (MBA ’96) of Shutterfly is battling giants such as Hewlett-Packard and Kodak as he seeks to carve out a high-quality, high-end niche. A 20-page, 12” x 12” book sells for about $54. “We’d...
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Tulsa Massacre | Information Technology
Ruth Page, Tom Ryder The Reinvention of Kodak Professor Ryan Raffaelli, Dave Habeeb, Ruth Page Success Academy Charter Schools Professors Robin Greenwood and Josh Coval, Denise Han, Ruth Page, Dave Habeeb Terror at the Taj Bombay...
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Lupoli Companies: Riverwalk – Making an Impact | Information Technology
Ruth Page The Reinvention of Kodak Professor Ryan Raffaelli, Dave Habeeb, Ruth Page Success Academy Charter Schools Professors Robin Greenwood and Josh Coval, Denise Han, Ruth Page, Dave Habeeb Terror at the Taj Bombay Professor Rohit...
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Leadership, Culture, and Transition at lululemon | Information Technology
Companies: Riverwalk – Making an Impact Professors Richard Ruback and Marco Di Maggio, Dave Habeeb, Ruth Page The Tulsa Massacre and the Call for Reparations Professor Mihir A. Desai, Suzanne Antoniou, Leanne Fan, Ruth Page The Reinvention of View Details
- Profile
Brandon Gayle
Eastman Kodak in their Credit and Service Marketing Departments. All the while, the value she placed on education was clear." At Harvard College, the value of education and business intertwined. "I worked for Harvard Student...
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- Web
Success Academy Charter Schools | Information Technology
and Marco Di Maggio, Dave Habeeb, Ruth Page The Tulsa Massacre and the Call for Reparations Professor Mihir A. Desai, Suzanne Antoniou, Leanne Fan, Ruth Page The Reinvention of Kodak Professor Ryan Raffaelli, Dave Habeeb, Ruth Page...
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- 26 Apr 2004
- Research & Ideas
A Clear Eye for Innovation
well. Most successful enterprises are adept at refining their current offerings, but they falter when it comes to pioneering radically new products and services. Kodak and Boeing are just two of the more recent examples of once dominant...
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- 16 Jun 2003
- Research & Ideas
Historical Perspective: Levitt Shaped the Debate
marketing wisdom declared it was the role of the marketer, through careful questioning and study, to understand the wants of the customer. Levitt argued that that approach is limiting—you hit home runs by presenting the customer with something he didn't know he wanted,...
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by Sean Silverthorne
- 01 Jun 2009
- Lessons from the Classroom
The Challenges of Investing in Science-Based Innovation
Breakthroughs faculty draw on a broad range of cases to address decisions faced by senior leaders of science-based organizations. Consider Kodak and the digital revolution. "Kodak saw that film was going to be outmoded, but it wasn't...
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- 08 Mar 2012
- Research & Ideas
Unplugged: What Happened to the Smart Grid?
Kodak. If you were Kodak [several years ago], you were selling to consumers, your suppliers were chemical companies, and there was no substitute for high-quality film. Kodak was among the most profitable...
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- 12 Apr 2016
- First Look
April 12, 2016
from another company. Morrill had to clearly prioritize her financial and strategic decisions. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/816073-PDF-ENG Harvard Business School Case 216-006 Eastman Kodak Company:...
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Sean Silverthorne
- 08 Jan 2014
- What Do You Think?
Do Productivity Increases Contribute to Social Inequality?
monetary value. He cites, as an example, the fact that 140,000 Kodak employees were replaced in large part by startups like Instagram (an Internet-based distributor of photos) a company with just 13 employees that was purchased last year...
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by James Heskett