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- Faculty Publications (19)
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- All HBS Web (62)
- Faculty Publications (19)
- June 2013
- Case
Olympic Rent-A-Car U.S.: Customer Loyalty Battles
By: John Deighton and James T. Kindley
The marketing and operations managers for Olympic Rent-A-Car meet to decide how to respond to changes in the loyalty rewards program at the market-leading competitor. The competitor's program gives awards based on dollars spent instead of days rented and eliminates...
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Keywords:
Customer Relationship Management;
Competitive Strategy;
Marketing;
Operations;
Auto Industry;
Auto Industry
Deighton, John, and James T. Kindley. "Olympic Rent-A-Car U.S.: Customer Loyalty Battles." Harvard Business School Brief Case 913-568, June 2013.
- 07 Dec 2010
- First Look
First Look: Dec. 7
copyrighted content over peer-to-peer (p2p) file sharing networks and its impact on the music industry and to assess the viable business models for the industry in the future. Competitiveness: Business Model...
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Keywords:
Sean Silverthorne
- 09 Sep 2015
- HBS Seminar
Judith A. Chevalier, Yale University
- 09 Nov 2009
- Research & Ideas
Come Fly with Me: A History of Airline Leadership
Few industries have had the competitive challenges—the literal ups and downs—experienced by the U.S. airline industry since its formation in the 1920s. Consider that its early pioneers had the unenviable...
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- 16 Apr 2013
- First Look
First Look: April 16
raised potential challenges to the dominance of leading firms. Our research tells a fascinating story of an industry that has proved remarkably resilient in resolving economic and regulatory challenges. It provides practitioners and...
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Keywords:
Sean Silverthorne
- Web
Mintel Reports | Baker Library | Bloomberg Center | Harvard Business School
Database AttributesCategories Consumers Race & Ethnicity Multigenerational Wealth & Poverty Consumer Industries Keywords consumer trends fashion credit cards loans personal products food leisure products...
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- Web
Hospitality & Hotels | Baker Library | Bloomberg Center | Harvard Business School
consumer products and industries worldwide from Euromonitor International. Go To Database In-depth consumer market analysis, statistics, and top industry players in over 200 countries. To browse content,...
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- Web
How Can I Prepare to Apply for Financial Aid at HBS? - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged...
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- 08 Apr 2019
- Sharpening Your Skills
The Life of Luxury and How to Sell It
No Life is the New Aspirational Lifestyle It used to be that we equated power and prestige with a leisurely, luxurious lifestyle. Today, lack of leisure time may just be the real status symbol. Does Le Pliage Help or Hurt the Longchamp...
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- Web
Past Issues - Alumni
Our three alumni experts explain how companies can recruit and retain the next generation. Money Does Grow on (Family) Trees How genealogy research grew from a hobbyist project into a multibillion-dollar industry That Was Then, This Is...
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- 21 Nov 2015
- HBS Case
HBS Cases: Stella McCartney Combines High Fashion with Environmental Values
be the best in class. Such products do not feel luxurious to more ethically and environmentally concerned consumers of today. I think the luxury industry in general has historically had a big impact on how we dress, how we look, how we...
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- 24 Apr 2006
- Research & Ideas
Managing Alignment as a Process
large contract from the U.S. Army that put its combat boots on the feet of more than two million soldiers. Its success carried into the postwar boom economy. Building on the Sport-Man brand, the company added a line of hiking boots and became more aware of...
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- 04 Jun 2008
- News
Whistle While You Work
to incorporate their dynamic ultimately subvert business and the workplace, rather than make them function better? All this got me to thinking that in America, it often seems we’re doing our best to make work into play — and vice versa. (In fact, we’ve made View Details
- 18 May 2017
- Blog Post
Why We Recruit: Hilton
For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its...
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Keywords:
Hospitality
- 01 Apr 2000
- News
The World at a Click
Like so many dot-com businesses these days, the Internet travel industry is, well, taking off. Among the e-travel elite are Travelocity.com, known for the depth of its travel content and bolstered by distribution relationships with...
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Margie Kelly
- 11 Jun 2018
- Blog Post
Reimagining Fashion For The Good Of All
business school is the perfect one. Hence, my goal for the summer internship was to get out of my comfort zone and test the following hypothesis: Can I thrive in an unstructured, fairly chaotic environment? Is fashion the industry where I...
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Keywords:
Consumer Products / Retail
- 01 Sep 2009
- News
Read All About It!
income, adjusted for inflation, was 300 percent higher than in 1869. Combined with the early 20th century’s rise in leisure time, the use of installment credit, and advertising, Americans acquired a taste for consumer goods and...
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- 25 Aug 2022
- News
Comfort Zone
comfortable, that task has to fall to the airports. “Travel was stressful already, and even more so after COVID. The airports need to respond by making this time as relaxing as possible,” says Fraser, who is also a trained architect, serves on View Details
- 29 Jun 2016
- Blog Post
Emerging Into Singapore
venture offices to better understand the challenges on the ground, starting with a visit to Kuala Lumpur. What I’ve learned so far: The e-commerce industry is a very dynamic and agile space with growing competition, where every detail...
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- 01 Sep 2015
- News
In My Humble Opinion: Keith Clinkscales (MBA 1990)
singer from Kansas City, Kansas. Leisure time? “No. No. No. In all truth and candor, when you’re launching a media property in this kind of environment, you just don’t have what you’re speaking about.” On his desk: A photo of his dad, a...
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