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- All HBS Web (88)
- Faculty Publications (27)
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- All HBS Web (88)
- Faculty Publications (27)
- 28 Nov 2018
- HBS Case
On Target: Rethinking the Retail Website
jimkruger In the mid-1990s, Target was a discount superstore behemoth. The retailer had set itself apart from chief rival Walmart with a focus on more upscale but wallet-friendly fashion and lifestyle lines, spurring double-digit growth...
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- 08 Apr 2019
- Sharpening Your Skills
The Life of Luxury and How to Sell It
lucrative but often confusing dynamics of the luxury market. Harvard Business School researchers have studied the trends to answer a number of questions. Does a prestige brand like Longchamp dilute its aura by selling an affordable...
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- Web
Winners & Runners-up - New Venture Competition
Business Track Runner-Up After 15 years of jewelry experience, Founder Mousumi Shaw, discovered a new market opportunity for a new jewelry & lifestyle brand appealing to changing demographics of women-self...
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- 12 Mar 2021
- News
My Favorite Case
four to one. When another premium brand lowers its wholesale price in an attempt to stimulate sales, Heublein’s president decides to increase the price of Smirnoff and put the additional revenue into advertising. This case taught me that...
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- 20 Jan 2023
- News
Free Spirits
Island, Golden Road Brewing, and Omission, also offer low or no-alcohol beers. But the company’s flagship is Bud Zero, which arrived on the scene in 2020, in a splashy partnership with the retired NBA player Dwayne Wade. “We saw that as an interesting way to bring the...
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- Profile
Jeremy Andrus
about. That’s because last year he was named president and CEO of Skullcandy, an edgily hip global company that does business at the intersection of consumer electronics, media, and lifestyle branding. Skullcandy, which Andrus helped...
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- 19 Sep 2012
- News
On a Sound Track
lifestyle branding. The more mobile phones, streaming media, and portable gaming evolve, the more time consumers are spending wearing headphones. Think about what headphones looked like in 2003 when the company launched—they were boring....
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- 01 Dec 2014
- News
Innovation: Frozen Assets
As one of Howard Schultz’s first hires at Starbucks, she spent 20 years revolutionizing the coffee marketplace, eventually running its Asia-Pacific division. At Lululemon, she helped the yoga brand become a $10 billion–plus business by...
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Janelle Nanos
- 01 Nov 2013
- News
Selling Crafts with a Story
office. They'd touch base for an hour, give each other homework, and then head to their day jobs—Koss working in private equity, investing in retail companies; Paranjape running a bricks-and-mortar lifestyle store. Then they'd hit the...
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- 08 Jul 2016
- News
So Why Don't You Have Your Dream Job Yet?
requires long hours. A role at an environmental nonprofit that meets interests and lifestyle needs, but doesn’t pay well. “At least recognizing that there are trade-offs is really powerful. And what I like to say is you can have it all...
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- 01 Sep 2013
- News
A Start-Up with Giddyup
equity until I'd built something." Online sales "That's our focus, and it's made possible by our 'Fit Kit' at-home measuring system. We're now shifting to more ready-to-wear sizes, too." Best-seller "The Honcho, for about $900–$1,200. It's a traditional style, which I...
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- 01 Jun 2022
- News
Case Study: Glass Half Full
Image courtesy Ernesto Humpierres Image courtesy Ernesto Humpierres In classic engineer fashion, Ernesto Humpierres (MBA 2011) has always enjoyed building systems, whether it’s a Lego set with his twins or an e-commerce side hustle with their mother, Sarah Scott...
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- 01 Sep 2012
- News
On a Sound Track
lifestyle branding. The more mobile phones, streaming media, and portable gaming evolve, the more time consumers are spending wearing headphones. Think about what headphones looked like in 2003 when the company launched—they were boring....
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- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
brand over another based on their patients' requests? A recent study, Physicians Report on Patient Encounters Involving Direct to Consumer Advertising, focused on one aspect of pharma DCTA: What do physicians think about all of this? What...
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by Manda Salls
- Profile
Fumi Tamaki
the hospitality waters through an internship with Hilton Worldwide, where she will join the luxury and lifestyle brands group. “I want to work at a company that creates something people love, feel passionate...
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- 13 Dec 2018
- Blog Post
"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012
powerful motive to build bonds with social media influencers focused on food, wellness, and lifestyle content. Cynthia designed and produced her first new event in June 2017, bringing together 15 hand-picked influencers to a dinner party,...
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- 05 May 2011
- News
Blazing a Trail for Glenn Beck
latest book, The 7: Seven Wonders That Will Change Your Life, described as “a powerful guide to personal transformation and fulfillment.” “Glenn has an interest in talking about a lot of lifestyle topics, and The Blaze will do the same,”...
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- 11 Aug 2014
- News
The First Five Years: Melissa Fensterstock (MBA 2012)
repel creepy guys at the bar. While the list of pests is endless, the vision is to build a lifestyle brand that is much broader than just for repelling bugs. However, before expanding, we must develop View Details
- 20 Apr 2010
- First Look
First Look: April 20
Industry Author: Geoffrey Jones Publication: Oxford and New York: Oxford University Press, 2010 Abstract The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and...
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Martha Lagace
- 19 Mar 2008
- Research & Ideas
Finding Success in the Middle of the Market
(for economic reasons) or decide to (for lifestyle reasons) to trade down. General Motors and Ford used to control midfield in the U.S. auto market with the Chevrolet Malibu and the Ford Taurus. Nowadays, the Toyota Camry controls...
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