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- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
should manage their corporate brands. The idea is that a significant part of the value of MNC brands comes from the inferences that consumers draw from their global reach. This idea makes intuitive sense to managers but has never been...
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by Manda Salls
- 18 Sep 2018
- First Look
New Research and Ideas, September 18, 2018
working paper: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=55004 Shifting Centers of Gravity: Host Country versus Headquarters Influences on MNC Subsidiary Knowledge Inheritance By: Choudhury, Prithwiraj, Mike Horia Teodorescu, and...
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Dina Gerdeman
- 25 Nov 2008
- First Look
First Look: November 25, 2008
clients (i.e., those clients for whom real estate is not their core business) under a single structure, the Corporate Solutions Group, to target the profitable and growing segment of global MNCs who are outsourcing their real estate...
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Martha Lagace
- 20 Mar 2012
- First Look
First Look: March 20
can navigate host governments. Our 'core-periphery' framework posits that the actions that an MNC takes with actors in what we call the 'periphery'-comprised of state, quasi-state, and civil society actors-can lead to positive or negative...
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Sean Silverthorne
- 17 Jan 2017
- First Look
First Look at New Research: January 17
integrating operations to avoid corruption. The difference, the authors believe, lies in the choice between “push” and “pull” investment. MNCs seek growth by pushing current products onto emerging middle-class consumers. They retain some...
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Sean Silverthorne
- 08 Oct 2013
- First Look
First Look: October 8
mitigate the agency problems that arise when firms expand their operations across borders. This paper contributes to the literature by showing that the external information environment helps MNCs mitigate information frictions within the...
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Sean Silverthorne