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Show Results For
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All HBS Web
(308)
- People (1)
- News (67)
- Research (168)
- Events (1)
- Multimedia (1)
- Faculty Publications (29)
- 28 Nov 2007
- Research & Ideas
B2B Branding: Does it Work?
company websites worldwide to present a consistent face to stakeholders is the best way to get control of marketing communications that may have become too decentralized. Why should brand-building be important to B2B CEOs? First, most B2B...
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- 19 Jul 2004
- Research & Ideas
Why Innovations Sit on the Shelf
excess inventory was a perennial problem for the company. The inventory could be sold off only via heavy discounting, which tended to depress margins for all sales. Since the warehouse was close to a major Canadian city, a group of...
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- June 2018
- Article
Will a Five-Minute Discussion Change Your Mind? A Countrywide Experiment on Voter Choice in France
By: Vincent Pons
This paper provides the first estimate of the effect of door-to-door canvassing on actual electoral outcomes, via a countrywide experiment embedded in François Hollande's campaign in the 2012 French presidential election. While existing experiments randomized...
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Pons, Vincent. "Will a Five-Minute Discussion Change Your Mind? A Countrywide Experiment on Voter Choice in France." American Economic Review 108, no. 6 (June 2018): 1322–1363. (Also Harvard Business School Working Paper, No. 16-079, January 2016.)
- Research Summary
Overview
Engaged with field work in South Asia and East Africa, Professor Hussam places a focus on exploring questions with strong theoretical motivation in the economics literature as well as relevant downstream policy implications. Her research spans four broad interests.... View Details
- 27 Jan 2012
- Working Paper Summaries
Discretion Within the Constraints of Opportunity: Gender Homophily and Structure in a Formal Organization
- 20 Mar 2007
- First Look
First Look: March 20, 2007
Working PapersIncorporating Price and Inventory Endogeneity in Firm-Level Sales Forecasting Authors:Saravanan Kesavan, Vishal Gaur, and Ananth Raman Abstract As numerous papers have argued, sales, inventory, and gross margin for a...
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Martha Lagace
- Web
Financial Accounting Online Course | HBS Online
is the language of business. I can now talk confidently with clients and understand the business aspect of their problems. Gaurang ManjrekarTechnology Consultant Gain confidence in your ability to understand financial statements and View Details
- October 2020
- Case
HOPE and Transformational Lending: Netflix Invests in Black Led Banks
By: John D. Macomber and Janice Broome Brooks
Following the killing of George Floyd on Memorial Day in 2020, the large US corporation Netflix elected to make a "transformational deposit" of $10 million into Hope Credit Union (HCU), a small Black led community development finance institution (CDFI) based in...
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- 08 Jul 2008
- First Look
First Look: July 8, 2008
digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal cost of reproducing and distributing products is low. What does...
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Martha Lagace
- Web
Resumes & Cover Letters - Alumni
motivation for seeking a position. The letter also conveys your personal communication style, tone, and professionalism. An effective employment letter should: Be targeted and personalized State why you are interested in the company...
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- March 2016
- Article
To Groupon or Not to Groupon: The Profitability of Deep Discounts
By: Benjamin Edelman, Sonia Jaffe and Scott Duke Kominers
We examine the profitability and implications of online discount vouchers, a relatively new marketing tool that offers consumers large discounts when they prepay for participating firms' goods and services. Within a model of repeat experience good purchase, we examine...
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Keywords:
Voucher Discounts;
Groupon;
Experience Goods;
Repeat Purchase;
Internet and the Web;
Marketing Strategy;
Marketing Communications
Edelman, Benjamin, Sonia Jaffe, and Scott Duke Kominers. "To Groupon or Not to Groupon: The Profitability of Deep Discounts." Marketing Letters 27, no. 1 (March 2016): 39–53. (First circulated in June 2011. Featured in Working Knowledge: Is Groupon Good for Retailers? Excerpted in HBR Blogs: To Groupon or Not To Groupon: New Research on Voucher Profitability.)
- 18 Apr 2022
- HBS Case
Dick’s Sporting Goods Followed Its Conscience on Guns—and It Paid Off
difficult decision. These lessons include getting top executives on board with a change, analyzing the financial impact, and developing a communications strategy aimed at explaining the firm’s actions to customers, employees, suppliers,...
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by Jay Fitzgerald
- 21 Feb 2007
- Op-Ed
What a U.N. Partnership with Big Business Could Accomplish
insufficient. Fulfillment of community needs such as clean air and human rights is every bit as important. This concept offers multinationals a mechanism to do well with minimum risk and maximum efficiency. It also provides them with a...
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by George C. Lodge & Craig Wilson
- Teaching Interest
Social Entrepreneurship and Innovation
Combining the tools of philanthropy, business and advocacy (or mission, margin and mandate), social entrepreneurs have tackled long-standing societal issues like teacher training, college access, global public health, renewable energy and sanitation. Social...
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- Web
Additional Harvard Funding - MBA
Individuals Seeking Equity (RISE) Fellowship will be awarded to up to ten MBA students of any background who have demonstrated exemplary commitment to serving Black/African American, Hispanic/Latinx, and other marginalized View Details
- 05 Jul 2011
- First Look
First Look: July 5
valuations of consumers who have access to vouchers must systematically differ from—and typically be lower than—those of consumers who do not have access to vouchers. Offering vouchers is more profitable for merchants that are patient or relatively unknown and for...
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Keywords:
Sean Silverthorne
- Web
Career Support & Exploration Funds - MBA
Fellow program provides $112,500 of funding to a graduating student to work for one year at a growing business that is creating opportunity for marginalized communities in the US. The Search Fund Fellowship...
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- Web
Students on the Job Market - Doctoral
communicated by top management is inconsistent with the culture perceived by employees. I provide the first large-sample empirical evidence documenting the distribution of organizational culture inconsistency across industries and explore...
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- 31 Oct 2023
- Research & Ideas
Beyond the 'Business Case' in DEI: 6 Steps Toward Meaningful Change
both clarity and caution. While leaders have fallen back on the “business case” for hiring and promoting employees from historically marginalized groups, this rationale can trigger resistance, backlash, and biases, particularly among...
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- Web
RISE Fellowship - MBA
Equity (RISE) Fellowship will give awards of $10,000 to up to ten MBA candidates in each class who have demonstrated exemplary commitment to serving Black/African American, Hispanic/Latinx, and other marginalized View Details