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All HBS Web
(3,644)
- People (4)
- News (734)
- Research (2,296)
- Events (14)
- Multimedia (13)
- Faculty Publications (1,397)
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- March 2008
- Background Note
Marketing Input and Innovation Strategy
By: Elie Ofek
This note develops a framework for considering the challenges of incorporating marketing input when setting innovation strategy. The framework lays out the possible innovation opportunities a firm can entertain and describes how the customer knowledge gained from...
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Keywords:
Customer Focus and Relationships;
Innovation Strategy;
Knowledge Use and Leverage;
Marketing;
Research;
Competition
Ofek, Elie. "Marketing Input and Innovation Strategy." Harvard Business School Background Note 508-090, March 2008.
- September 2005 (Revised October 2005)
- Module Note
The Marketing of Innovations Module I: The Risk of Innovation
Aids classroom instructors in teaching the first module of the Marketing of Innovations course.
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Keywords:
Innovation and Management
Gourville, John T. "The Marketing of Innovations Module I: The Risk of Innovation." Harvard Business School Module Note 506-015, September 2005. (Revised October 2005.)
- Article
Intermediary Functions and the Market for Innovation in Meiji and Taisho Japan
By: Tom Nicholas and Hiroshi Shimizu
Japan experienced a transformational phase of technological development during the late nineteenth and early twentieth centuries. We argue that an important, but so far neglected, factor was a developing market for innovation and a patent attorney system that was...
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Nicholas, Tom, and Hiroshi Shimizu. "Intermediary Functions and the Market for Innovation in Meiji and Taisho Japan." Business History Review 87, no. 1 (Spring 2013): 121–150.
- 1985
- Working Paper
Sequential Innovation and Market Structure
By: Jerry R. Green and Jean-Jacques Laffont
This paper concerns the introduction of a sequence of new, higher-quality durable products in a market in which there already exists a lower-quality substitute. The product has the further attribute that a real resource cost is incurred at the time a higher-quality...
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Green, Jerry R., and Jean-Jacques Laffont. "Sequential Innovation and Market Structure." Harvard Institute of Economic Research Discussion Paper, No. 1185, October 1985.
- April 2019 (Revised July 2019)
- Case
Innovation and Business in Emerging Markets
By: Geoffrey Jones, Tarun Khanna, Nataliya Langburd Wright and Morgan Spencer
The case is built around video clips from top business leaders in emerging markets who were interviewed for Harvard Business School’s innovative Creating Emerging Markets oral history project. The case is focused on the issue of innovation in emerging markets from a...
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Keywords:
Oral History;
Innovation and Invention;
Business Ventures;
Emerging Markets;
Problems and Challenges
Jones, Geoffrey, Tarun Khanna, Nataliya Langburd Wright, and Morgan Spencer. "Innovation and Business in Emerging Markets." Harvard Business School Case 319-110, April 2019. (Revised July 2019.)
- 07 Dec 2016
- Blog Post
Marketing Reimagined: A Recap of the 2016 Marketing Innovation Conference
On Sunday November 6, over 350 people flocked to the Harvard Business School campus to attend the Marketing Innovation Conference. This year’s theme, “Marketing Reimagined”, drew a wide range of attendees...
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Keywords:
Entertainment / Media / Sports
- November 2013
- Article
Investment Cycles and Startup Innovation
By: Ramana Nanda and Matthew Rhodes-Kropf
We find that VC-backed firms receiving their initial investment in hot markets are more likely to go bankrupt, but conditional on going public are valued higher on the day of their IPO, have more patents, and have more citations to their patents. Our results suggest...
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Keywords:
Innovation;
Market Cycles;
Financing Risk;
Risk and Uncertainty;
Venture Capital;
Investment;
Innovation and Invention
Nanda, Ramana, and Matthew Rhodes-Kropf. "Investment Cycles and Startup Innovation." Journal of Financial Economics 110, no. 2 (November 2013): 403–418.
- 07 Dec 2010
- News
Innovations from Emerging Markets
- May 2000
- Case
CMGI: Organizational and Market Innovation
By: Josh Lerner
CMGI is considering acquiring yesmail, an e-mail marketing firm. In assessing the potential acquisition, it must assess the fit with its own organization, which consists of a unique blend of venture capital investments and publicly traded subsidiaries.
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Keywords:
Innovation and Invention;
Organizational Change and Adaptation;
Mergers and Acquisitions;
Organizational Structure;
Venture Capital;
Business Subsidiaries
Lerner, Josh. "CMGI: Organizational and Market Innovation." Harvard Business School Case 200-064, May 2000.
- May 1998
- Article
Market Structure, Innovation and Vertical Product Differentiation
By: Shane Greenstein and Garey Ramey
We reassess Arrow's (1962) [Economic Welfare and the Allocation of Resources for Invention, in NBER, The Rate and Direction of Innovative Activity (Princeton University Press, Princeton NJ)] results concerning the effect of market structure on the returns from process...
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Greenstein, Shane, and Garey Ramey. "Market Structure, Innovation and Vertical Product Differentiation." International Journal of Industrial Organization 16, no. 3 (May 1998): 285–311.
- 2016
- Working Paper
Innovation Network
By: Daron Acemoglu, Ufuk Akcigit and William Kerr
Technological progress builds upon itself, with the expansion of invention in one domain propelling future work in linked fields. Our analysis uses 1.8 million U.S. patents and their citation properties to map the innovation network and its strength. Past innovation...
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Acemoglu, Daron, Ufuk Akcigit, and William Kerr. "Innovation Network." Harvard Business School Working Paper, No. 17-033, October 2016.
- March – April 2009
- Article
Market Research and Innovation Strategy in a Duopoly
By: Dominique Lauga and Elie Ofek
We model a duopoly in which ex-ante identical firms must decide where to direct their innovation efforts. The firms face market uncertainty about consumers' preferences for innovation on two product attributes and technology uncertainty about the success of their R&D...
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Keywords:
Profit;
Innovation and Management;
Demand and Consumers;
Duopoly and Oligopoly;
Research and Development;
Competitive Strategy
Lauga, Dominique, and Elie Ofek. "Market Research and Innovation Strategy in a Duopoly." Marketing Science 28, no. 2 (March–April 2009): 373–396.
- February 2014
- Case
Diageo: Innovating for Africa
By: David E. Bell, Damien P. McLoughlin and Mary L. Shelman
Diageo, the world's leading premium drinks business, had a long history in Africa starting from its beer brand, Guinness, first exported to Sierra Leone in 1827. By 2013, 13% of Diageo's global revenues were from Africa, up from 9% in 2007. Diageo Africa President Nick...
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Keywords:
Africa;
Emerging Market;
Innovation;
Agribusiness;
Beverage Industry;
Emerging Markets;
Innovation Strategy;
Marketing;
Food and Beverage Industry;
Africa
Bell, David E., Damien P. McLoughlin, and Mary L. Shelman. "Diageo: Innovating for Africa." Harvard Business School Case 514-054, February 2014.
- 26 Jun 2014
- News
Digital Innovation at Sephora
- October 2005
- Module Note
The Marketing of Innovations Module III: Going to Market
Gourville, John T. "The Marketing of Innovations Module III: Going to Market." Harvard Business School Module Note 506-017, October 2005.
- April 2019 (Revised June 2019)
- Teaching Plan
Innovation and Business in Emerging Markets
By: Geoffrey Jones, Tarun Khanna, Nataliya Langburd Wright and Morgan Spencer
Teaching Plan for HBS No. 319-110.
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- March 2013
- Article
Misvaluing Innovation
By: Lauren Cohen, Karl Diether and Christopher Malloy
We demonstrate that a firm's ability to innovate is predictable, persistent, and relatively simple to compute, and yet the stock market ignores the implications of past successes when valuing future innovation. We show that two firms that invest the exact same in...
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Keywords:
Innovation;
Return Predictability;
R&D;
Information;
Forecasting and Prediction;
Research and Development;
Innovation and Invention
Cohen, Lauren, Karl Diether, and Christopher Malloy. "Misvaluing Innovation." Review of Financial Studies 26, no. 3 (March 2013): 635–666.
- 2009
- Case
Innovamedica: Innovation in an Emerging Market
By: Roberto Charvel, Fernando Fabre and T. Putimahtama
Innovamedica was a medical start up with several state of the art devices such as a silicon substitute heart and other inventions. However, the founding scientist was struggling in attracting talent and fundraising and that had an impact on growth.
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Keywords:
Biotech;
Entrepreneurial Finance;
Entrepreneurship;
Start-up;
Emergent Countries;
Business Startups;
Talent and Talent Management;
Design;
Corporate Entrepreneurship;
Private Equity;
Health Testing and Trials;
Innovation and Invention;
Managerial Roles;
Biotechnology Industry;
Latin America;
North and Central America
Charvel, Roberto, Fernando Fabre, and T. Putimahtama. "Innovamedica: Innovation in an Emerging Market." Instituto Panamericano de Alta Dirección de Empresa (IPADE) Case (P)DGe-440, 2009.
- August 2001
- Teaching Note
CMGI: Organizational and Market Innovation TN
By: G. Felda Hardymon, Josh Lerner and Ann Leamon
Teaching Note for (9-200-064).
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Keywords:
Web Services Industry