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- Faculty Publications (29)
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- All HBS Web (111)
- Faculty Publications (29)
- 01 Mar 2003
- News
All in a Day's Work
says. “It’s all about brainstorming how you can leverage resources and market forces to spin off quality outcomes like affordable housing, new job opportunities, and goods and services that may be missing in a community.” At BCC’s weekly...
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- 10 Aug 2022
- News
Skydeck Live: Stage Not Age
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes This is Dan Morrell, host of Skydeck. Susan Wilner Golden (PMD 59, 1990) had a very frustrating experience caring for her aging mother. With her background as a graduate of the HBS Program for Management...
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- 18 Apr 2022
- News
Book Smart
comprehension skills. The data the organization collects—e.g., what’s interesting to young readers and how they access such books—is then shared with its partner organizations and publishers, to tap into and strengthen new global markets...
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- 17 Mar 2015
- News
The First Five Years: Adam Enbar (MBA 2010)
later volunteered teaching at a prison. A couple of years after leaving HBS, I became interested in the idea of the ROI of higher ed; that a college degree used to be the best investment someone could make, and was quickly becoming one of...
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- 29 May 2018
- First Look
New Research and Ideas, May 29, 2018
contrast, we don’t find evidence of a secular shift in the cross-country correlations of stock market volatility shocks, which have remained fairly low through time except during the financial crisis of 2009. Download working paper:...
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Dina Gerdeman
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
sending some customers charity vouchers and others more standard product discounts (15% off your next purchase)—will allow companies to compare directly the ROI on charitable actions versus more traditional View Details
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by Sean Silverthorne
- 01 Jun 2014
- News
What’s Next
for a better future. What is the role of research at HBS? Roy Zider (MBA 1970), Oakland, California NN: Research is the heart and soul of any great university. It is the way our faculty members develop a deep understanding of management...
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- Web
Podcast - Managing the Future of Work
today’s fast-changing market for online education and skills training. We’ll also talk about online learning opportunities for women and frontline workers who’ve been disproportionately affected by the pandemic. How can students, workers,...
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- 04 Jan 2010
- Research & Ideas
Best of HBS Working Knowledge 2009
Marketing: What Works? Purchase decisions are influenced differently in social networks than in the brick-and-mortar world, says Harvard Business School professor Sunil Gupta. The key: Marketers should tap into the networking aspect of...
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by Staff
- 14 Apr 2015
- First Look
First Look: April 14
theoretical understanding of brand relationship phenomena and ideas for practical application from experiments and execution in commercial practice. Strong Brands, Strong Relationships will be the perfect read for marketing faculty and...
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Sean Silverthorne
- 10 Jan 2005
- Research & Ideas
How to Put Meaning Back into Leading
organizations is circumscribed by their impact on financial results. The social impact of organizations essentially took a back seat. This tendency concerns us for two reasons. First, as many critics of leadership have argued, the ability of individual leaders to...
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by Martha Lagace
- Web
Podcast - Managing the Future of Work
encouraging leaders to go in and do an ROI analysis with data, as you’re calling this informed decision.Fuller: Just ask the questions. How frequent is turnover because of caregiving? How common are caregiving phenomena that we don’t...
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- 23 Nov 2020
- Blog Post
We Rise
game that taught kids how to be entrepreneurs. A would-be bakery owner, for instance, could work through the necessary steps of calculating costs and doing market research on the way to selling chocolate-covered pretzels for a profit....
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- 01 Sep 2020
- News
We Rise
business: Venture Kits, an educational game that taught kids how to be entrepreneurs. A would-be bakery owner, for instance, could work through the necessary steps of calculating costs and doing market research on the way to selling...
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- Web
Podcast - Forum for Growth & Innovation
us know what kinds of rates they might want to offer and they don't have to spend anything on marketing until after they've closed loans or gotten value. So, you really just change the ROI dynamic when...
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- 23 Feb 2010
- First Look
First Look: Feb. 23
multi-location firms increase internal ties when they face appropriability risks from direct competitors. Our empirical analysis of the global semiconductor industry shows that when leading firms co-locate with direct market competitors,...
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Martha Lagace
- Web
Podcast - Managing the Future of Work
how does that evolve as they’re working with your organization? Lee: We primarily use digital marketing techniques. We try to market in the language and the voice that they care about: Be very simple, very...
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- 02 Nov 2020
- Blog Post
WE RISE
that taught kids how to be entrepreneurs. A would-be bakery owner, for instance, could work through the necessary steps of calculating costs and doing market research on the way to selling chocolate-covered pretzels for a profit....
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- 10 Mar 2021
- News
New Releases: Alumni and Faculty Books, Podcasts
market rarely rewarded his efforts, and GE struggled. In Hot Seat, Immelt offers an introspection of his tenure. The most crucial component of leadership, he writes, is the willingness to make decisions. But knowing what to do is a...
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- 09 Dec 2014
- First Look
First Look: December 9
experiment? Conducting the experiment is just the beginning. Use the data to assess which components of a new initiative might have the highest ROI or the markets where it is most likely to be successful....
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Sean Silverthorne