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- Faculty Publications (29)
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- 02 Nov 2020
- Blog Post
WE RISE
that taught kids how to be entrepreneurs. A would-be bakery owner, for instance, could work through the necessary steps of calculating costs and doing market research on the way to selling chocolate-covered pretzels for a profit....
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- 10 Mar 2021
- News
New Releases: Alumni and Faculty Books, Podcasts
market rarely rewarded his efforts, and GE struggled. In Hot Seat, Immelt offers an introspection of his tenure. The most crucial component of leadership, he writes, is the willingness to make decisions. But knowing what to do is a...
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- Web
Podcast - Managing the Future of Work
how does that evolve as they’re working with your organization? Lee: We primarily use digital marketing techniques. We try to market in the language and the voice that they care about: Be very simple, very...
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Podcast - Managing the Future of Work
strikingly, we all came from very privileged backgrounds, we had all done similar arts degrees at elite institutions, and we had no divine right to be there. We learned everything we knew about that job on the job. And I was in finance for five years. I wanted to...
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Podcast - Managing the Future of Work
supply-chain problems, climate change, and other disruptions. Is it time to recalculate the ROI of business software? And what are the workforce implications?Welcome to the Managing the Future of Work podcast from Harvard Business School....
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Podcast - Managing the Future of Work
should you be making five years from now, once you start? And so we’re now undertaking that work to build on these measures to be able to empower a broader set of stakeholders.Kerr: One can imagine a very powerful user tool you were describing earlier—your advances...
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Podcast - Managing the Future of Work
of things that are coming off the production line, which then creates that ROI relative to the initial investment?” We’re very quickly able to demonstrate to our customers, the answer is yes. How do I think about the talents that I’m...
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Podcast - Forum for Growth & Innovation
norm for us. We're well aware of it, and we still see it as ROI positive. Derek van Bever: But to be clear, when you engage a marketing or advertising firm, you educate them in the way that you see and talk...
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- Web
Print View - Course Catalog
should be able to: 1. Early mover advantage on emerging platforms like TikTok with influencers 2. Identifying influencer's ROI based on reach and engagement 3. Key considerations for attribution for measuring campaigns Module 12: Paid...
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- 01 Dec 2016
- News
Alumni Books of 2016
goal: to help big-brand marketing leaders with everything from dealing with vendors to establishing a social brand identity to managing crucial conversations at every level of the organization. The New Global View Details
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