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Show Results For
-
All HBS Web
(10,033)
- People (12)
- News (1,112)
- Research (7,708)
- Events (22)
- Multimedia (16)
- Faculty Publications (6,361)
- July 2014 (Revised November 2014)
- Background Note
The Structure and Functioning of the Fashion Industry
By: Mukti Khaire and Hannah Catzen
Fashion is the quintessential social-consumption good; all consumers comply with or react to fashion. Although very few consumers actually control trends, virtually every consumer is affected by fashion and contributes to it by adopting or rejecting popular styles. A...
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- 2015
- Other Teaching and Training Material
Marketing Reading: Digital Marketing
By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and...
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Keywords:
Advertising;
Buzz Marketing;
Internet Marketing;
Marketing;
Marketing Management;
Social Media;
Social Networks;
Viral Marketing;
Word-of-mouth Marketing;
Digital;
Internet;
Marketing Channels;
Marketing Reference Programs;
Online Advertising;
Advertising Industry
Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
Beauty Imagined: A History of the Global Beauty Industry
The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Estée Lauder, Chanel, L'Oréal, and Shiseido, have imagined beauty for us.... View Details
- 17 Dec 2001
- Research & Ideas
Venture Capital: Hot Markets and Current Industry Trends
debated at a panel discussion called "Venture Capital: Hot Markets and Current Industry Trends," moderated by Harvard Business School professor Lynda Applegate. The...
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Keywords:
by Julia Hanna
- 15 Oct 2013
- News
Study: Digital Marketing Industry Worth $62 Billion
- January 2017 (Revised February 2022)
- Background Note
Assessing and Enhancing Market Attractiveness
This note gives students a systematic and comprehensive framework for analyzing and influencing market attractiveness. It pays explicit attention to value creation, complements, and the dynamics of market attractiveness. It also includes careful sub-frameworks for...
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Van den Steen, Eric. "Assessing and Enhancing Market Attractiveness." Harvard Business School Background Note 717-466, January 2017. (Revised February 2022.)
- Web
Lessons from History - Creating Emerging Markets
Conferences Lessons from History Lessons from History Video Clips & Discussion Questions Resources on Indian Business History The Harvard Business School Creating Emerging...
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- Research Summary
Business History
Walter Friedman serves as co-editor of Business History Review. He has a special interest in the history of marketing and personal selling, and is author of Birth of a Salesman: The Transformation of Selling in America (Harvard, 2004). He is also interested in the...
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- 2013
- Chapter
Market Imperfections and Sustainable Competitive Advantage
By: Felix Oberholzer-Gee and Dennis Yao
This chapter reviews the main theories in strategic management that seek to explain persistent differences in profitability across companies. We argue that these differences are ultimately explained by market imperfections. Studying differences in financial performance...
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Keywords:
Strategic Management;
Market Imperfections;
Five Forces Framework;
Competitive Advantage;
Profit
Oberholzer-Gee, Felix, and Dennis Yao. "Market Imperfections and Sustainable Competitive Advantage." Chap. 12 in Oxford Handbook of Managerial Economics, by Christopher R. Thomas and William F. Shughart II, 262–277. Oxford University Press, 2013.
- Fast Answer
Global industry & market sources
country level reports covering various technology, energy, and manufacturing related fields. IBISWorld Global industry reports for selected industries are available...
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- November 2016
- Case
QuintilesIMS: Biosimilar Marketing in England
By: John A. Quelch and Emily C. Boudreau
QuintilesIMS was a leading healthcare consulting firm best known for its data and information offerings as well as its market research and management consulting services for life science companies. By 2015, the company was expanding beyond the biopharmaceutical...
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Keywords:
Health;
Pharmaceutical Industry;
Biotech;
Marketing;
Health Care and Treatment;
Biotechnology Industry;
England
Quelch, John A., and Emily C. Boudreau. "QuintilesIMS: Biosimilar Marketing in England." Harvard Business School Case 517-054, November 2016.
- Web
Using Oral History in Business and Management Studies - Creating Emerging Markets
Conferences Using Oral History in Business and Management Studies February 6th, 2023 from 8:30AM-12PM EST on ZOOM.The Creating Emerging Markets (CEM) project based at Harvard...
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- May 1991
- Case
Fourth Phase of Marketing: Marketing History and the Business World Today
Keywords:
Marketing
Tedlow, Richard S. "Fourth Phase of Marketing: Marketing History and the Business World Today." Harvard Business School Case 391-249, May 1991.
- Article
Business Investment in Education in Emerging Markets Since the 1960s
By: Valeria Giacomin, Geoffrey Jones and Erica Salvaj
This article examines non-profit investments by business in education in emerging markets between the 1960s and the present day. Using a sample of 110 interviews with business leaders from an oral history database, the study shows that more than three-quarters of such...
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Keywords:
Economic History;
Oral History;
Education;
Philanthropy and Charitable Giving;
Business History;
Emerging Markets;
Reputation;
Corporate Social Responsibility and Impact;
Education Industry;
Africa;
Asia;
Latin America;
Middle East;
India;
Chile;
Colombia;
Sri Lanka;
Kenya
Giacomin, Valeria, Geoffrey Jones, and Erica Salvaj. "Business Investment in Education in Emerging Markets Since the 1960s." Business History 63, no. 7 (September 2021): 1113–1143.
- 2011
- Book
Beauty Imagined. A History of the Global Beauty Industry
By: G. Jones
Keywords:
Beauty and Cosmetics Industry
Jones, G. Beauty Imagined. A History of the Global Beauty Industry. Beijing: Tsinghua University Press, 2011, Chinese Mandarin ed.
- October 2016
- Supplement
Moshe Kahlon: Telecommunications Reform and Competition in Israel's Cellular Market (B)
By: Joshua Margolis, Amram Migdal and Kerry Herman
The case complements “Moshe Kahlon: Telecommunications Reform and Competition in Israel’s Cellular Market (A),” HBS case number 417-017, which addresses reforms to regulations in Israel’s telecommunications industry initiated and implemented under the leadership of...
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Keywords:
Market Reform;
Political Leadership;
Industry Regulation;
Regulatory Reforms;
Economic Sectors;
Private Sector;
Public Sector;
Values and Beliefs;
Ethics;
Geography;
Geopolitical Units;
Country;
Government and Politics;
Government Administration;
Government Legislation;
Leadership;
Leadership Style;
Leading Change;
Market Design;
Market Participation;
Duopoly and Oligopoly;
Supply and Industry;
Industry Structures;
Telecommunications Industry;
Telecommunications Industry;
Telecommunications Industry;
Israel
Margolis, Joshua, Amram Migdal, and Kerry Herman. "Moshe Kahlon: Telecommunications Reform and Competition in Israel's Cellular Market (B)." Harvard Business School Supplement 417-018, October 2016.
- March 1990
- Article
Automobile Marketing in the Context of American Business History
By: R. S. Tedlow
Tedlow, R. S. "Automobile Marketing in the Context of American Business History." Gérer et comprendre 18 (March 1990): 68–89.
- Fall 2011
- Article
A Brief Postwar History of U.S. Consumer Finance
By: Gunnar Trumbull and Peter Tufano
In this brief history of U.S. consumer finance since World War II, the sector is defined based on the functions delivered by firms in the form of payments, savings and investing, borrowing, managing risk, and providing advice. Evidence of major trends in consumption,...
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Keywords:
Consumer Finance;
Consumer Credit;
U.s. History;
Consumer Behavior;
Personal Finance;
Credit;
Trends;
History;
United States
Trumbull, Gunnar, and Peter Tufano. "A Brief Postwar History of U.S. Consumer Finance." Business History Review 85, no. 3 (Fall 2011): 461–498.
- March 2006 (Revised November 2006)
- Case
The Market and the Mountain Kingdom: Change in Lesotho's Textile Industry
By: Rawi E. Abdelal, Regina M. Abrami, Noel Maurer and Aldo Musacchio
In Maseru, the capital of the Kingdom of Lesotho, the stirrings of industrialization and modernization were promising, and more than 50,000 workers, mostly women, were employed in the textile sector; the figure reflected more than a threefold increase in just a few...
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Keywords:
History;
Labor Unions;
Trade;
Business and Stakeholder Relations;
Financial Crisis;
Globalized Markets and Industries;
Business and Government Relations;
Decision Choices and Conditions;
Foreign Direct Investment;
Developing Countries and Economies;
Fashion Industry;
Fashion Industry;
Lesotho
Abdelal, Rawi E., Regina M. Abrami, Noel Maurer, and Aldo Musacchio. "The Market and the Mountain Kingdom: Change in Lesotho's Textile Industry." Harvard Business School Case 706-043, March 2006. (Revised November 2006.)
- 2021
- Working Paper
The Origins of CE Marking: Standards, Business, and the European Market in the 1980s–1990s
By: Grace Ballor
Many products—from consumer electronics to machinery to children’s toys—bear the CE Mark, the symbol of conformity to the ‘essential requirements’ of European standards governed by the process of CE Marking. This working paper traces the development of the system of...
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Keywords:
Business And Government;
Market Liberalization;
Standards;
Markets;
Trade;
Integration;
Business History;
Globalization;
Business and Government Relations;
Europe;
European Union
Ballor, Grace. "The Origins of CE Marking: Standards, Business, and the European Market in the 1980s–1990s." Harvard Business School Working Paper, No. 21-142, June 2021.