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- 01 Jun 1996
- News
Reinventing Marketing
featuring Professor Gerald Zaltman's pioneering marketing research method, ZMET, which uses visual images to tap into consumer feelings; Entrepreneurial Marketing, taught by Thomas J. Kosnik, a visiting lecturer from Stanford University;...
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Named Fellowship Funds - Alumni
is involved with a number of nonprofit organizations, including the Partnership for the Homeless. He graduated cum laude with a BS from Washington and Lee University. Glenn (MBA 1988) and Mary Jane (MBA...
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