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- Faculty Publications (4)
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- All HBS Web (54)
- Faculty Publications (4)
- 01 Jun 2003
- News
Portraits from the Class of 2003
First Film: Open Invitation, half–hour dark comedy Previous Job: managed brand franchises for Procter & Gamble, Cincinnati and Toronto AT P&G: spearheaded relationship with UNICEF to donate tuberculosis vaccines Copresident: HBS...
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Arts, Entertainment
David J. Stern
Stern led the transformation of the National Basketball Association into a world class organization. He forged new labor agreements, established a model anti-drug program, and ensured the stable growth of the organization through View Details
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Entertainment & Broadcast Media
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
demographics of America shift," he explains. With a relatively short season compared to other sports leagues, the NFL has scored by developing the off-season draft and scouting combine into days-long, high-powered media events. This could...
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- Fast Answer
Challenges and Opportunities in the Restaurant Industry
taverns,buffets & cafeterias -social media marketing and restaurant apps -brand management Mintel - consumer market studies and primary and secondary data analysis (primarily for European and US countries) for...
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- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
ready for bots to become the face of its brand to its prospective customers? Purchase this case:https://hbsp.harvard.edu/product/518067-PDF-ENG Harvard Business School Case 318-114 Verizon 2018 In 2018, CEO Lowell McAdam led efforts to transform Verizon through digital...
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Dina Gerdeman
- Web
Philip Hendrickson | Baker Library | Bloomberg Center | Harvard Business School
designs. Phil went on to launch or support numerous successful ventures, including the manufacturing of Diaper Genie products for North and South America, and the Boulder-based restaurant franchise Noodles. Phil described his journey as...
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- 05 Aug 2015
- News
Mobilizing the Public to Fight Bribery
“You meet people from very different backgrounds. It actually does broaden your horizon and gives you free time to think about all the interactions you’re having, all the ideas.” During his first year at HBS, Motte-Munoz noticed articles in the View Details
- Profile
Adam Kanner
already scored big. The startup raised $8.5 million in its first round in 2010 from such investors as Bain Capital and media executive Shari Redstone. In subsequent rounds, the growing company has raised nearly $50 million from other...
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- 01 Dec 2005
- News
One-on-One with Peter Cuneo
Cruise’s agent or Captain America’s agent — it’s almost the same discussion when it comes to entering media contracts. The careers of our characters differ from live celebrities in that our heroes give us 100 percent of their earnings,...
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- 30 Nov 2017
- News
Happy Meals (Are Here Again)
bought his first franchise in 2000, says the new alignment made him more confident about the future. SVP Kristy Cunningham on the rollout of all-day breakfast in 2015: “Part of the mantra we were pushing was, if it’s good for the...
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- 01 Oct 2000
- News
Books
longest-running and most successful media strategy in U.S. advertising history," according to Advertising Age. McCraw reminds readers that despite the present-day size of behemoths such as McDonald's and Ford Motor Company, each began as...
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- 30 Aug 2011
- First Look
First Look: August 30
known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more...
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Sean Silverthorne
- 01 Feb 1998
- News
Running Up the Score
franchises remains fierce. RELATED PROFILES Touching All the Bases: Stephen A. Greyser Kicking Off a Startup: Jennifer Rottenberg (MBA '96) Down on the Farm: Frank Burke (MBA '87) A Player's View: Gord Kluzak (MBA '98) RELATED PROFILES...
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Garry Emmons
- 22 Aug 2017
- First Look
First Look at New Research and Ideas, August 23
engagement practices. Finally, I explore the limits and anticompetitive concerns to the theory of change presented here. Harvard Business School Case 917-019 Buffer.com Social media company Buffer wanted to establish clear company values...
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Sean Silverthorne
- 01 Apr 1999
- News
A Vibrant Brand
rock scene, and last summer's launch of Blaze, a monthly that covers hip hop and caters to 12-to 24-year-olds, Vibe/Spin Ventures now reaches 1.5 million readers. Martha as Mentor As important as circulation figures are, Clinkscales realizes that expanding the Vibe...
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Susan Young
- 01 Apr 2008
- First Look
First Look: April 1, 2008
of Boca Junior's business model and how it differs from that of the richer soccer clubs in Western Europe. Also enables an assessment of successful talent and brand management strategies in the context of a sports franchise with a...
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Martha Lagace
- 15 Feb 2011
- First Look
First Look: Feb. 15
each complementing the other. Government Advertising and Media Coverage of Corruption Scandals Authors:Rafael Di Tella and Ignacio Franceschelli Publication:American Economic Journal: Applied Economics (forthcoming) Abstract : We...
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Sean Silverthorne
- 01 Jun 2010
- News
Michael Depatie
differentiated product in a commoditized business, even if it’s becoming less so through competition. Some of the stuff we do is fun, and whimsical, so it makes good copy. The media reports on our tall beds for tall people, our “Guppy...
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- 17 Jan 2017
- First Look
First Look at New Research: January 17
infrastructure and ready talent, and an underdeveloped consumer market. Some innovators, however, have succeeded by building franchises to serve poorer consumer segments; tapping the vast opportunity represented by nonconsumption;...
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Sean Silverthorne
- 23 Jun 2015
- First Look
First Look: June 23, 2015
resignation and explained why she was leaving the firm by detailing her unsustainable schedule as both a corporate lawyer and a mother to young children. Both memos were leaked on the Internet, prompting bloggers, media outlets, and the...
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Sean Silverthorne