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Show Results For
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All HBS Web
(489)
- News (55)
- Research (396)
- Events (1)
- Multimedia (2)
- Faculty Publications (134)
- 01 Mar 2006
- News
The Producers
on 4,000 screens and try to recoup everything as fast as you can with a blitz of advertising over the first weekend.” Clearly, there are easier ways to earn a living than to produce movies — but few other businesses create a product for...
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- 01 Sep 2008
- News
The Levitt Brand
30, 1975). “In our very first class he opened my eyes to how people are motivated to make decisions. Before, I thought as an engineer — the best attributes and the best price sells the product. From that day on I focused my attention on...
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- 08 Jul 2014
- First Look
First Look: July 8
directors appointed in response to demands by activists. Using a sample of 1,969 activism events over the period 2004-2012, we identify 824 activist directors. We find that activists are more likely to gain board seats at smaller firms and those with weaker stock View Details
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Carmen Nobel
- 10 Jul 2000
- Research & Ideas
Cable TV: From Community Antennas to Wired Cities
markets. By expanding program choice in this manner, cable operators were able to increase prices and attract more customers. Cable entrepreneurs also saw an opportunity to create "cable-only" channels by acquiring programming...
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- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
consumer tastes, increased competition, and evolving advertising trends and sales channels. Seeing innovation as a key to future success, in 2016 the company established eighteen94 capital, its corporate venture capital arm, which had...
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Sean Silverthorne
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
in the organizations they lead. " Fostering creativity in others is what former student Jeffrey H. Flemings (MBA '96) does for a living. Flemings, associate director of the Consumer Insight Group at Arnold Communications, a regional View Details
- 01 Feb 1998
- News
Running Up the Score
of big money in the world of sports seems to have aggravated public disenchantment with many aspects of the professional game, from high ticket prices to athletes' personal behavior. That does not bode well long term for an industry that...
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Garry Emmons
- 01 Dec 2016
- News
Alumni Books of 2016
a product or service, any business can improve its innovation track record, creating products that customers will pay premium prices to bring into their lives. Entrepreneurs in Every Generation: How Successful Family Businesses Develop...
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- 18 Sep 2018
- First Look
New Research and Ideas, September 18, 2018
under-provision of innovation. Firms have clear incentives to engage in strategic behavior because policymakers use market outcomes as a benchmark in designing regulation. This study examines a unique energy efficiency standard for television sets, under which future...
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Dina Gerdeman
- 26 Oct 2010
- First Look
First Look: October 26, 2010
11 million in interior China. The case covers Hang Lung Properties' due diligence and thought process with respect to anticipated rental income, construction costs, and land costs. The auction includes many other well-capitalized firms and the View Details
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Sean Silverthorne
- 23 Mar 2010
- First Look
First Look: March 23
incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or the number of ads a product carries, we allow the incumbent to consider changes in its...
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Martha Lagace
- 08 May 2007
- First Look
First Look: May 8, 2007
Z. Ahmed, and Charles Cohen Abstract We use yearly variations in the price of oil to construct a powerful new instrument to test the impact of an important but often-overlooked foreign aid channel: money given by wealthy OPEC nations to...
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Martha Lagace
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
as reflected in price to book valuation multiples, whereas the adoption of common sustainability practices is reliably correlated only with expectations of future performance. Overall, we provide evidence about the role of sustainability...
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Dina Gerdeman
- 18 Sep 2007
- First Look
First Look: September 18, 2007
with the task of choosing the final set of programs for the 2006 fall schedule, which she would present to advertisers at the annual "upfront" market in New York one week later. Only four months earlier, CBS Corp. and Time...
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Martha Lagace
- 11 Jan 2011
- First Look
First Look: Jan. 11
the recipient would accept a low price in exchange for a side payment and selected larger numbers as their best guess of the likely proportion of recipients acting "unfairly." The results favor the hypothesis that people avoid...
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Sean Silverthorne
- 02 Feb 2004
- Research & Ideas
Where Does Apple Go From Here?
licenses to small number of players, then they will still run the risk that they will continually get downward pressure on price by competitors like Dell, and greater availability of options by customers using Microsoft software. It's...
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by Sean Silverthorne
- Web
Terms of Use - HBS Online
obscene, indecent or unlawful content; 6. Advertising or any form of commercial solicitation; 7. Content related to partisan political activities; and 8. Content that contains intentionally inaccurate information or that is posted with...
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- 10 Mar 2009
- First Look
First Look: March 10, 2009
boost earnings to meet earnings benchmarks. We estimate that marketing actions can be used to boost quarterly net income by up to 5% depending on the depth and duration of promotion. However, there is a price to pay, with the cost in the...
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Martha Lagace
- Web
Podcast - Managing the Future of Work
streamlined AI in things like applicant tracking systems did have the effect of creating artificial shortages of candidates, because companies had tuned their processes to actually interview an absolute minimum number of candidates. And...
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- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
a rising corporate attorney, was charged with murdering his lover, also a rising advertising executive in Manhattan. The dramatic trial that followed this incident played out for several years, mirroring the loss of sensibility to crime,...
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