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- All HBS Web (243)
- Faculty Publications (32)
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From the Chief Financial Officer - Annual Report 2020
reflected the decision to pause the delivery of Executive Education programs from mid-March through the end of June as a result of COVID-19. Total expenses increased 1 percent to $831 million, resulting in a net margin contribution of 3.5...
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- 02 Oct 2015
- News
The ‘F’ Word
(the company that invented voicemail); Jane Fonda’s Workout; and Playboy TV/Video, my most instructive failure was during my year as product manager of Tostitos. Top management had decided that we would implement a “trial size” promotion...
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Walt Disney Studios
- 01 Jun 2016
- News
How Do We Win the Cyberwar?
suggested a tech security recruiting push aimed at women akin to the “Rosie the Riveter” campaign of World War II.) Bonaparte offers the example of how universities are attempting to attract more women to STEM careers. If a school wanted to View Details
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Dan Morrell; illustrations by Victo Ngai
- 23 Dec 2008
- First Look
First Look: December 23, 2008
and organic growth. Odyssey had just realized its first profitable year in 2000—recording a net income of $3.1 million—and was still a relatively young company. In addition, the hospice industry was subject to extensive federal, state,...
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Martha Lagace
- 15 Dec 2009
- First Look
First Look: Dec. 15, 2009
Policies that would create net benefits for society but would also involve costs frequently lack the necessary support to be enacted because losses loom larger than gains psychologically. To reduce the harmful consequence of loss...
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Martha Lagace
- 01 Dec 1998
- News
Managing the Business of Life
leave from her position as a financial analyst at Chrysler Corporation in Detroit, caring for her firstborn son, Arthur. Today, a second child-care leave (for son Andrew) and four promotions later, Middlebrooks appears to have struck the...
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- 01 Apr 2000
- News
Getting the Message
market. The building of brands has played out in an interesting manner on the Internet. While one of the draws of advertising on the Net is that it provides measurability, the science of building a brand has always been difficult to...
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Susan Young
- 06 Dec 2021
- News
Rescue & Recovery
Corps leaders in 1992 to report what had happened to her. But senior leaders, some of whom were her father’s friends, ultimately allowed Culver to stay on in a senior role at the organization until his death in 2005, when he was celebrated for View Details
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
Serafeim, George Abstract—Combining corporate sustainability performance scores based on environmental, social, and governance (ESG) data with big data measuring public sentiment about a company’s sustainability performance, I find that...
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Dina Gerdeman
- Web
Podcast - Managing the Future of Work
that millions of times. And so the reason I think there’s challenges to that is because there are fundamental models within higher ed that says, “Oh no, the faculty was the one who controlled the syllabus and the traverse of the content and the design of the exam and...
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- 23 Feb 2010
- First Look
First Look: Feb. 23
further promote commercial avoidance. Based on the model estimation, we optimize the branding activity under marketing control for ads in the sample to reduce commercial avoidance. This reveals that pulsing the brand presence—while...
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Martha Lagace
- 06 Nov 2012
- First Look
First Look: November 6
understood and managed. The key to success? Incentives. Fortunately, new research has shed light on the role incentives can play in promoting new ideas, but these findings have been absent from innovation literature-until now. By using...
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Sean Silverthorne
- Web
Print View - Course Catalog
Toffel January2025 J 3.0 IFC: Ghana; Africa Rising General Management Hakeem I. Belo-Osagie January2025 J 3.0 IFC: India; Development While Decarbonizing - India’s Path to Net Zero Entrepreneurial Management, General Management Vikram...
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