Filter Results
:
(2)
Show Results For
- All HBS Web (2)
- Faculty Publications (1)
Show Results For
- All HBS Web (2)
- Faculty Publications (1)
Page 1 of
2
Results
- January 2016
- Case
Sentient Jet: The Uber of Private Jets
By: Anat Keinan and Sandrine Crener
Founded in 1999 in the Boston area, Sentient Jet had become a leading private aviation company in the United States. Its success was built on the introduction of a groundbreaking membership program that offered business travelers the flexibility and convenience of...
View Details
Keywords:
Private Jets;
Private Aviation;
Luxury;
Luxury Service;
Uber;
Branding;
Growth Strategy;
Client Acquisition;
Innovative Business Model;
Disruptive Innovation;
Collaborative Consumption;
Disruption;
Disruptive Business Model;
Travel;
Reputation Management;
Sharing Economy;
Word Of Mouth;
Customer Engagement;
Aircraft;
Membership Programs;
Loyalty Program;
Brand Positioning;
Brand Building;
Brand Differentiation;
Customer Service;
Exceeding Consumer Expectations;
2-way Business Model;
Marketing Partnerships;
Netjet;
Air Transportation;
Entrepreneurship;
Growth and Development Strategy;
Air Transportation Industry
Keinan, Anat, and Sandrine Crener. "Sentient Jet: The Uber of Private Jets." Harvard Business School Case 516-066, January 2016.
- 01 Dec 2004
- News
Marquis Jet Takes Off
existence hinged on a highly unlikely partnership with NetJets Inc., the nation’s leading purveyor of fractional private-jet ownership. “Without them we didn’t have a business,” recalls Bill Allard (MBA ’89), Marquis’ president and CEO....
View Details