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- 06 Mar 2018
- Blog Post
Peek: The People, The Experience, and The Case Method
unique and varied perspectives generated many vibrant and memorable discussions both inside and outside the classroom. Despite our busy schedules, on the last night of the program, we found time to enjoy the nightlife in Boston which is a...
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- 27 May 2009
- First Look
First Look: May 27, 2009
framework for artistry, entrepreneurship, and effective leadership in the 21st century. Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=809148 Marquee: The Business of Nightlife Harvard Business School Case...
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Martha Lagace
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
blockbuster approach. In the book, I provide several examples, from Apple to Red Bull and from Victoria's Secret to Burberry. And I describe in depth how the blockbuster strategy is increasingly carrying the day in the hospitality sector, where the View Details
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
case of hotels, professionals tend to not be as well-regarded anymore. Why? Because they have different values of what they consider important than [the average consumer does]. If I have a family and [experts] start talking about how amazing the View Details