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Show Results For
-
All HBS Web
(778)
- People (1)
- News (125)
- Research (366)
- Events (5)
- Multimedia (3)
- Faculty Publications (72)
- 03 Nov 2015
- News
6 Clues That an Online Review Might Be Fake
Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics
This article examines how product and consumer characteristics moderate the influence of online consumer reviews on product sales using data from the video game industry. The findings indicate that online reviews are more influential for less popular games and...
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- Research Summary
Crowdsourced reviews
By: Michael Luca
To determine whether online consumer reviews influence the way that reputation is formed, Professor Luca has combined reviews from the website Yelp.com with public restaurant data. He has shown that a one-star increase in Yelp ratings results in a 5- to 9-percent... View Details
- Research Summary
The limits of reviews
By: Michael Luca
Consumer reviews are an important source of information in the digital age. Yet there are limits to the role that reviews can play. In a case study, Professor Luca discusses the limits of reviews and how companies can create more comprehensive reputation systems... View Details
- 2013
- Article
Where Not to Eat? Improving Public Policy by Predicting Hygiene Inspections Using Online Reviews
By: Jun Seok Kang, Polina Kuznetsova, Yejin Choi and Michael Luca
Restaurant hygiene inspections are often cited as a success story of public disclosure. Hygiene grades influence customer decisions and serve as an accountability system for restaurants. However, cities (which are responsible for inspections) have limited resources to...
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Keywords:
Safety;
Food;
Governance Compliance;
Mathematical Methods;
Applications and Software;
Public Administration Industry;
Retail Industry;
Food and Beverage Industry
Kang, Jun Seok, Polina Kuznetsova, Yejin Choi, and Michael Luca. "Where Not to Eat? Improving Public Policy by Predicting Hygiene Inspections Using Online Reviews." Proceedings of the Conference on Empirical Methods in Natural Language Processing (2013): 1443–1448.
- 01 Mar 2012
- News
She’s Got Your Back
from homeowner hell, and at a fair price? “These are not things we embrace,” says Angie Hicks (MBA 2000), cofounder and chief marketing officer of Angie’s List, an online service that collects verified consumer View Details
- 01 Dec 2020
- News
In Review
led the creation of Tata Hall, Chao Hall, and Klarman Hall. In an increasingly online world, why invest so much in the physical campus? When our campus was built, George F. Baker, our benefactor, said: “This school will not be judged by...
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- Web
Online Management Course | HBS Online
PorchManager of Diversity Pipeline Programs, Boston Public Schools What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization...
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- Web
Strategy Execution Online Course | HBS Online
I’ve found HBS Online's courses to be immediately applicable to my work, and they’ve made me a more productive member of our strategic team. Laura WingateStrategy Execution Participant What You Earn Certificate of Completion Boost your resume with a Certificate of...
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- Web
Online Learning Track Programs | HBS Online
HBS Online is currently offering a Learning Track in: Leadership & Management Strategy Entrepreneurship & Innovation Business in Society Finance & Accounting What You Earn Certificate of Specialization By completing any three courses...
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- 13 Jan 2012
- News
Crowdsourcing Management Reviews for Better Management
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
Research says 85 percent of people will make a purchase after reading online reviews about a product or service. This has had huge implications for the hotel industry and helps explain why TripAdvisor, a...
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- 09 Feb 2012
- Sharpening Your Skills
Sharpening Your Skills: Online Marketing
Questions To Be Answered: What's the strategy for managing consumer reviews on my site? Do people watch online video ads?. How can I get more out of my customer loyalty campaign? Are View Details
- 2013
- Chapter
The Design of Online Advertising Markets
By: Benjamin Edelman
Because the market for online advertising is both new and fast-changing, participants experiment with all manner of variations. Should an advertiser's payment reflect the number of times an ad was shown, the number of times it was clicked, the number of sales that...
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Keywords:
Misleading and Fraudulent Advertising;
Online Advertising;
Price;
Market Design;
Measurement and Metrics;
Sales;
Motivation and Incentives;
Internet and the Web
Edelman, Benjamin. "The Design of Online Advertising Markets." Chap. 15 in The Handbook of Market Design, edited by Nir Vulkan, Alvin E. Roth, and Zvika Neeman. Oxford University Press, 2013.
- 08 Aug 2013
- News
Study finds online ratings vulnerable to bias
- August 2015
- Case
Yabbly (A)
By: Shikhar Ghosh and Christopher Payton
In November 2013, with less than 10 months of cash on hand, Tom Leung, the founder and CEO of Yabbly, must decide where to focus his resources. His startup, a question-and-answer application for shopping decisions, had benefited from a strong showing at the SXSW...
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Keywords:
Startup;
Mobile;
Online Product Reviews;
Consumer Products;
Business Model;
Business Plan;
Business Startups;
Entrepreneurship;
Innovation Strategy;
Mobile and Wireless Technology;
Internet and the Web;
North America;
United States;
Washington (state, US);
Seattle
Ghosh, Shikhar, and Christopher Payton. "Yabbly (A)." Harvard Business School Case 816-030, August 2015.
- Web
Winning with Digital Platforms Online Course | HBS Online
teaching method through case studies and practical examples was remarkable." Vishal VyasAssistant Vice President at TTK Healthcare Limited Understand the platform business landscape to work more effectively with platforms or respond to new opportunities in your...
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- 01 Jun 2007
- News
Faculty Research Online
HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. What’s to Be Done about...
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- Research Summary
Consumer Response to Online Ratings and Recommendations
Jolie is currently conducting several laboratory and field experiments to assess the tendency of individuals to employ predictable heuristics in complex information aggregation tasks, thus leading to search and choice behavior that is suboptimal relative to the fully...
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