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Show Results For
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All HBS Web
(178)
- People (3)
- News (31)
- Research (114)
- Multimedia (1)
- Faculty Publications (61)
- 02 Jul 2019
- Blog Post
Summer Listening - HBS Podcasts to Take to the Beach
deliver persuasive pitches. Many don’t know how the deals and relationships really work. Kupor outlines what he and his partners look for in founding teams and business ideas and explains how start-ups work with VCs to become successful...
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- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
longer-term perspective. Authority versus Persuasion Published: August 5, 2009 In directing employees, managers often face a choice between invoking authority and persuasion. In particular, since a firm's formal and relational contracts...
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by Sean Silverthorne
- Student-Profile
Evan DeFilippis
the psychology of persuasion and political de-polarization. He and his colleagues designed a quiz-based activity to investigate whether cooperative participation in an activity would increase trust between individuals with political...
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- 29 Jun 2007
- First Look
First Look: June 29, 2007
certify structured products with a low default likelihood as safe and from a large supply of investors who view them as such. Download the paper: http://www.hbs.edu/research/pdf/07-102.pdf The Persuasive Appeal of Stigma Authors:Michael...
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Martha Lagace
- Profile
Andres Sarmiento
learn to listen to opinions different than ours, to be comfortable with disagreement, and to convey ideas in a persuasive manner. How has your overall Harvard Business School experience shaped your goals & career path? I came to HBS...
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- 01 May 2019
- Blog Post
Viewpoints: Synthetic Thinking with a Humble Mindset
evidence to support our side and argue against the other.) Taking a position and conveying a persuasive argument is a very important skill, but once we flesh out both sides of the arguments, I wonder if we could spend more time thinking...
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- 19 Mar 2008
- Research & Ideas
Finding Success in the Middle of the Market
company control midfield by playing only in midfield? The answer is "yes" but only if there is a precise and persuasive value proposition. Until three years ago, Charles Schwab had lost its way. The former king of discount...
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- Web
Data for Impact: Impact Measurement from Startup to Fortune 500 C-Suite - Course Catalog
engage with evidence from a wide range of impact studies applied to companies of all sizes. The emphasis will be on the managerial issues related to designing impact studies that are cost effective, credible, and persuasive to various...
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- 13 Sep 2011
- First Look
First Look: September 13
prosocial behavior associated with licensing. The results of a laboratory experiment and a large field experiment converge to support our account. Read the paper: http://www.people.hbs.edu/mnorton/gneezy%20et%20al%20in%20press.pdf The View Details
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Sean Silverthorne
- 03 Feb 2009
- First Look
First Look: February 3, 2009
Persuasion Author: Eric J. Van den Steen Abstract This paper studies a principal's trade-off between using persuasion versus using interpersonal authority to get the agent to "do the right thing"...
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Martha Lagace
- 10 Jan 2018
- Research & Ideas
Working for a Shamed Company Can Hurt Your Future Compensation
back in compensation to work for a highly reputable company that might counter the black mark from the tarnished firm. “It helps to create a persuasive story that competes with the scandal story,” Groysberg says. Working for a firm that...
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- 15 May 2024
- Research & Ideas
A Major Roadblock for Autonomous Cars: Motorists Believe They Drive Better
‘guardian and ‘chauffeur.’ While the first connotes safety, the second conveys the idea that you can sit back and relax while the vehicle drives you around. Our results suggest the second label may leverage more persuasive benefits.” 2....
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- 06 Dec 2004
- What Do You Think?
Why Do Managers Fail to Act on Their Predictions?
authors suggest that once predictable surprises are identified, persuasive communication, coalition building (to mobilize people to confront the potential surprise), and structured problem-solving (to identify options and eliminate...
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by James Heskett
- Profile
Matt Thurmond
persuasive communication to drive organization change." Boston, China, and the Bay area Matt applied his passion for entrepreneurship by attending the Entrepreneurship Conference, and then by going a step further to chair an ebook...
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- 22 Aug 2016
- Blog Post
Section Life: Your HBS Family
relationships formed among the members of each section. I cannot count how many times I walked into a case discussion totally convinced that my point of view was the only justifiable one, and walked out thinking something else due to a View Details
- 15 Apr 2013
- Research & Ideas
Solving the Search vs. Display Advertising Quandary
the immediate persuasiveness of ads, it isn't much help to measure their impact over time. The only way to truly determine the efficacy of display ads versus search ads is to watch the effects over time, and to see how modifications in...
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- 03 Nov 2011
- What Do You Think?
The Ultimate Question in Management
topic that Stephen M. R. Covey wrote persuasively about several years ago in his book, The Speed of Trust. So for me one candidate "ultimate question" would be "Do you trust your manager?" or "Do you trust your...
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by James Heskett
- 01 Dec 2000
- News
Q&A: Andrew Kendall
Trustees of Reservations? Since I started only last April, much of what I'm doing now is getting to know the organization. Eventually I will probably spend about half my time fundraising, because I think I can be a persuasive advocate,...
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- Web
Teaching & The Case Method | Baker Library | Bloomberg Center | Harvard Business School
by supporting exhibits of tables and illustrations. Students break into small groups to study cases and practice presenting their analyses. In the classroom, instructors help students imagine themselves in the decision-maker’s role, guiding them in critical thinking,...
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- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
increases a viewer's interest in watching an ad. After a certain amount, however, that persuasiveness starts to decrease and advertisers lose the link to the brand and the power to influence buying. In other words, too much entertainment...
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