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Show Results For
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All HBS Web
(173)
- People (3)
- News (31)
- Research (113)
- Multimedia (1)
- Faculty Publications (57)
- 03 Jun 2020
- Research & Ideas
Who Guarantees Your Workplace Is Safe for Return?
mitigations. Businesses will have to persuasively communicate the actions they are taking. As the saying goes, what gets measured gets done. And every one of us will want to know exactly what is being done. About the Authors Joseph Allen...
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- 09 Jul 2001
- Research & Ideas
Does Misery Love Companies? How Social Performance Pays Off
corporate social performance (CSP) and corporate financial performance (CFP) reflects the enduring quest to find this persuasive "business case"—to substantiate claims, such as the one made in Annan's recent appeal to U.S....
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by Joshua D. Margolis & James P. Walsh
- 18 Jul 2017
- First Look
First Look at New Research and Ideas, July 18, 2017
preferences. Finally, we find no evidence that CEO activists using economic language are more persuasive in their appeals. The Relevance of Broker Networks for Information Diffusion in the Stock Market By: Di Maggio, Marco, Francesco...
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Sean Silverthorne
- 02 May 2016
- Research & Ideas
Why People Don’t Vote--and How a Good Ground Game Helps
persuade,” says Pons. “Here we have evidence that persuasion is also possible.” Takeaways for political parties Taken together, Pons’ studies point to just how important a personal touch can be in getting voters to the polls, and even in...
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- 09 Sep 2013
- Lessons from the Classroom
Teaching Climate Change to Skeptics
A few years ago, Joseph B. Lassiter traveled to San Francisco, Houston, and New York to hold discussions with Harvard alumni on the topic of business and the environment. Each time, he surveyed the audience about the touchy subject of climate change and how society...
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by Carmen Nobel
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
increases a viewer's interest in watching an ad. After a certain amount, however, that persuasiveness starts to decrease and advertisers lose the link to the brand and the power to influence buying. In other words, too much entertainment...
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- 09 Jun 2009
- First Look
First Look: June 9
potential approaches to establishing evidence of social influence in partially endogenous networks, and they may be especially persuasive in combination. Download the paper: http://www.hbs.edu/research/pdf/09-136.pdf Technology Innovation...
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Martha Lagace
- 20 Dec 2019
- News
The 19 Musts of 2019
work on signaling and persuasion can help enact urgently needed change.” —Laura Huang, MBA Class of 1954 Associate Professor of Business Administration and author of Edge: Turning Adversity into Advantage, forthcoming in January MUST READ...
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- 09 Jul 2012
- Research & Ideas
The Unconscious Executive
Stickgold and Harvard Kennedy School's Todd Rogers, HBS PhDOB'08), influence and persuasion research (with my main collaborator at HBS, professor Amy Cuddy), voice analysis research (with Amy Cuddy and Cornell's Tanzeem Choudhury and her...
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by Martha Lagace
- 06 Sep 2016
- First Look
September 6, 2016
a persuasive story to compete with the scandal narrative. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=51509 August 2013 Business History National Image as a Competitive Disadvantage: The Case of the New Zealand...
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Carmen Nobel
- 30 Mar 2017
- News
Negotiating Peace in Canada's Largest Rainforest
persuasion mode directly but in a learning mode-- and from that learning then there is a need to present these ideas, from which there will be further learning; so maybe this is not what our final position will be-- then that means I...
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- 08 Apr 2014
- First Look
First Look: April 8
a comprehensive deal persuasively enough to transform more Iranian skeptics into active supporters-a necessary condition for success if there is an acceptable deal at the next stage. To sway skeptics, I recommend a specific...
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Sean Silverthorne
- 31 May 2018
- News
Finding Freedom from Eating Disorders
my self-worth. I was accepted to Stanford, Harvard, Wharton, and Kellogg, but I truly believed that I wasn't smart enough. And that was the eating disorder voice concocting these lies which were very persuasive and believable. And then...
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- 07 Nov 2011
- Research & Ideas
The Forgotten Book that Helped Shape the Modern Economy
affairs, could create national wealth based on manufacturing. This production would be fueled by an imperialistic British Empire, which through its expansion would provide the needed raw materials. The book proved extremely persuasive at...
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by Sean Silverthorne
- 05 Feb 2019
- First Look
New Research and Ideas, February 5, 2019
January 2019 Perspectives on Psychological Science Educating Leaders Who Make a Difference in the World By: Amabile, Teresa M. Abstract— No abstract available. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=55580 January 2019 Journal of Peace...
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Dina Gerdeman
- 24 Oct 2017
- First Look
First Look at New Research and Ideas, October 24, 2017
but increased Hollande's vote share in the first round and accounted for one-fourth of his victory margin in the second. Visits' impact persisted in later elections, suggesting a lasting persuasion effect. Publisher's link:...
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Sean Silverthorne
- 25 Nov 2008
- First Look
First Look: November 25, 2008
vignette on households that gained water is insignificant, while it is largest (and significant) amongst households that did not gain water during the privatization. This suggests that propaganda was persuasive when it had a basis on...
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Martha Lagace
- 07 Feb 2007
- Research & Ideas
Dividends from Schumpeter’s Noble Failure
detailed historical analysis is no less so.9 Schumpeter's Rhetoric—and Keynes's Schumpeter could be a very persuasive writer, but in Business Cycles he appears at his stylistic worst. Read cover to cover (a chore I do not recommend), the...
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by Thomas K. McCraw
- 05 Jun 2018
- First Look
New Research and Ideas, June 5, 2018
early-life-cycle firms facing high information asymmetries benefit from protections against the market for corporate control by making more valuable long-term investments and reducing myopic behavior. Download working paper:...
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Dina Gerdeman
- 21 Oct 2014
- First Look
First Look: October 21
cross-sectional empirical evidence is most persuasive in favor of agency considerations. Studies centered on the May 2003 dividend tax cut confirm that differences in the taxation of dividends and capital gains have only a second-order...
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Sean Silverthorne