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- 08 Apr 2014
- First Look
First Look: April 8
Publications August 2013 Journal of Consumer Research Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride By: Bellezza, Silvia, and Anat Keinan Abstract—This research examines how core consumers of selective...
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Sean Silverthorne
- 17 Jun 2014
- First Look
First Look: June 17
demonstrates that underestimating the pleasure of rediscovery leads to time-inconsistent choices: individuals forgo opportunities to document the present but then prefer to rediscover those moments in the future. Underestimating the value...
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Sean Silverthorne
- 06 Nov 2012
- First Look
First Look: November 6
mark-plans backfire, consumer preferences shift, or tried-and-true practices fail to work in a new context. So is innovation just a low-odds crapshoot? In The Architecture of Innovation, Harvard Business School professor Josh Lerner-one...
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Sean Silverthorne
- 15 Jul 2008
- First Look
First Look: July 15, 2008
find highly instructive the frequency with which situations laboriously recounted by their "valued customers" elicit generic responses from companies, and replies to detailed letters of praise get the tone dramatically wrong. At...
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Martha Lagace
- 02 Mar 2010
- First Look
First Look: March 2
creation of a vision for the future that represents a significant departure from the past, one that requires breakthroughs for its realization; 2) the creation of a system that facilitates enrollment into and elicits voluntary commitment...
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Martha Lagace
- 29 Oct 2013
- First Look
First Look: October 29
complete. The local was never entirely subsumed by the global. Convergence and homogenization were stronger in aspirations than in preferences for particular products and scents, which remained more persistently local despite the spread...
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Sean Silverthorne
- 15 Nov 2011
- First Look
First Look: November 15
an entrant needs to strategically choose whether to reveal its innovation by competing through the new business model or conceal it by adopting a traditional business model. We also show that the value of business model innovation may be so substantial that an...
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Sean Silverthorne
- 17 Sep 2013
- First Look
First Look: September 17
recommendations for stocks with larger market capitalizations and lower return volatility than their sell-side peers, consistent with their facing fewer conflicts of interest and having a preference for liquid stocks. Tests with no...
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Sean Silverthorne
- 08 Oct 2013
- First Look
First Look: October 8
use a new dataset on industry-level targeting to analyze quality FDI based on the subjective preferences expressed by the receiving countries themselves. Finally, we use a two-stage least squares methodology to control for measurement...
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Sean Silverthorne
- 16 Jul 2013
- First Look
First Look: July 16
trust through warmth and understanding. Most leaders today approach their jobs by emphasizing competence, strength, and credentials. But without first building a foundation of trust, they run the risk of eliciting fear, resentment, or...
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Anna Secino