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(115)
- News (24)
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Show Results For
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All HBS Web
(115)
- News (24)
- Research (72)
- Events (1)
- Multimedia (2)
- Faculty Publications (42)
- 22 Feb 2016
- Research & Ideas
The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist
“She also offered medical advice, delivery services, and prescription compounding—services not offered by department stores,” writes Sawyer. “Gleason also cultivated a reputation for providing indigent community members with medical...
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- 2011
- Working Paper
The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments
By: Qiang Liu, Thomas J. Steenburgh and Sachin Gupta
Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different...
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Keywords:
Decision Choices and Conditions;
Forecasting and Prediction;
Investment;
Brands and Branding;
Marketing Strategy;
Demand and Consumers;
Mathematical Methods
Liu, Qiang, Thomas J. Steenburgh, and Sachin Gupta. "The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments." Harvard Business School Working Paper, No. 12-012, September 2011.
- 16 Jan 2018
- First Look
First Look at New Research and Ideas, January 16, 2018
on average, more valuable—they are more clinically effective; have higher patent citations; lead to more revenue and to higher stock market value. Using variation in the expansion of Medicare prescription View Details
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Sean Silverthorne
- 12 Jul 2016
- First Look
July 12, 2016
of Biosimilars: Evidence from Europe By: Scott Morton, Fiona, Ariel Dora Stern, and Scott Stern Abstract—Biologic (large-molecule) drugs represent a disproportionate and growing share of all drug spending in...
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Sean Silverthorne
- 24 Sep 2007
- Research & Ideas
The FDA: What Will the Next 100 Years Bring?
The U.S. Food and Drug Administration, which was created by the passage of the 1906 Federal Food and Drugs Act, regulates companies and industries accounting for one-quarter of all consumer spending, roughly...
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- Web
Publications - Faculty & Research
Citation Purchase Related Kanter, Rosabeth Moss, and Jacob A. Small. "“The Wheels on the Bus” Go Electric: Highland Electric Fleets and Partners." Harvard Business School Teaching Note 324-129, April 2024. April 29, 2024 Article Stemming the Ripple Effect of Untreated...
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- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
October 2017 Negotiation Journal Prescriptions Based on a Realistic View of Human Behavior By: Bazerman, Max Abstract—No abstract available. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=53096 November–December 2017...
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Carmen Nobel
- Web
Faculty & Advisors - MBA
SignalFire is an AI-native venture capital fund that has been building an in-house AI platform for the past decade with $2B+ AUM. Prior to SignalFire, she was a product leader at CVS Health, where she launched nationwide prescription...
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- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
In October 2015, ZappRx founder Zoe Barry is deciding between two business models for her health technology start-up. Her product, a software application that aims to expedite the prescription fulfillment process for patients with rare...
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Sean Silverthorne
- 29 Oct 2013
- First Look
First Look: October 29
scheme, more extensive than any previously revealed in professional sports history." Until that moment with Oprah, Armstrong had consistently and strenuously denied using performance enhancing drugs (PEDs), blood transfusions, or...
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Sean Silverthorne
- Web
Pharmaceuticals | Baker Library | Bloomberg Center | Harvard Business School
Medicaid agencies covered outpatient drug retail prices for prescription drugs. 55 35766 Medicaid: Pharmacy Pricing /citations/medicaid-pharmacy-pricing Presents the National Average View Details
- 15 Nov 2022
- Book
Stop Ignoring Bad Behavior: 6 Tips for Better Ethics at Work
In 1995, Purdue Pharma began selling a powerful and addictive opioid drug called OxyContin. The company was aware that the drug, which was marketed to doctors as a safe way to manage chronic pain, was a potent narcotic that could quickly...
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by Pamela Reynolds
- Web
Propose an Independent Project - MBA
for an expanded role in the multibillion-dollar Bank/Broker-dealer back-office segment Helping the CEO determine how to manage the business and political issues around the pricing and marketing of prescription View Details
- 22 Nov 2004
- Research & Ideas
Side Effects: The Case of Propecia
professor Marta Wosinska led the conversation. The Propecia launch came at a time of regulatory change, which made advertising of prescription drugs to consumers more feasible. But Casola had to consider...
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- Web
Understanding Health Systems, Payors, and Regulation - Health Care
Impact Understanding Health Systems, Payors, and Regulation Health Minute: The Real Impact of Coupons on Drug Pricing Nabihah Sachedina Joint Degree 2013 More “Health Systems” stories Faculty Focus Delivering value in a health care system...
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- 05 Dec 2016
- Research & Ideas
How The 2016 Presidential Candidates Misled Us With Truthful Statements
impression: A reform may in fact not be necessary if drug prices are not an issue for many Americans. In fact, more than 80 percent of filled prescriptions are for generic View Details
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by Dina Gerdeman
- Web
Faculty & Advisors - MBA
and the Executive Chairman of Blink Health LLC, an e-commerce platform providing access to prescription drugs for all Americans. Bill is also the lead independent director of Minerva Neuroscience and a...
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- 20 Oct 2011
- Research & Ideas
Getting the Marketing Mix Right
individual-level choice behavior to be recovered from the data," according to the researchers. The team tested the new model by looking at the marketing of prescription drugs, namely, statins, used to lower cholesterol levels in...
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by Dina Gerdeman
- 08 Apr 2009
- Research & Ideas
Clayton Christensen on Disrupting Health Care
screening participants in drug trials and make it possible to track and troubleshoot unexpected problems that show up after a drug is introduced into the general population, like what happened with Vioxx....
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- 01 Mar 2016
- News
Off Script
(Thinkstock) Prescription drug spending increased by more than 13 percent in the United States in 2014, raising health insurance premiums and the ire of consumers and politicians. The reasons behind the rise...
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