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All HBS Web
(575)
- News (172)
- Research (167)
- Multimedia (3)
- Faculty Publications (81)
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
value for an ad insert is dramatically higher because the paper can't be ordered until a few days before the print run, while cover stock can be ordered four to eight weeks in advance. As a result, the POB for ad inserts carries a fully...
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- Web
Courses by Faculty Unit - Course Catalog
Elective Curriculum: Course Descriptions Last Updated: 09 Jan 2024 By Unit View by Unit | View by Course Title | View by Faculty | View Management Science Track Courses | Print View Accounting & Management Course Title Faculty Name Term...
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- 02 Aug 2018
- News
Can Marketing Help Halt the Heroin Epidemic?
Project. Your ads from 2009 include things like a print ad that says, "No one thinks they'll try to tear off their own skin. Meth will change that." And it shows an image of a white saint with a razor blade in it and blood. There are also...
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- 02 Mar 2016
- News
The New Space Race
(up to 150kg) at a bargain-basement price of $5 million each, relies on 3-D printing and other cost-reducing technologies that make its carbon composite rocket scalable. (Nagaraj of BVP—a Rocket Lab investor—calls it “the Model T of...
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Robert S. Benchley
- Web
Podcast - Forum for Growth & Innovation
business to make it more resilient. So in the case of Clark, in his media organization, this is doing all the stuff that you got to do to make sure that your print publications are focused in the right places, your newspaper online sites...
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- 14 Mar 2019
- News
The Merchant of Osaka
included everything from X-rays to endoscopy, and a pharmacy where a person could fill a prescription before heading home—with a printed copy of their electronic medical record in hand. Back in the early internet days of 2000, these...
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Health, Social Assistance
- 01 Sep 2013
- News
Who Are We?
on their laurels"—are messages he has offered as the author of two books on brand management, an expert commentator in television and print media, and a speaker at major conferences and events. "Consulting companies need to establish a...
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- 11 Dec 2012
- First Look
First Look: Dec. 11
case:http://hbr.org/search/712415-PDF-ENG Monocle Soltes, Eugene, and Sara HessHarvard Business School Case 113-024 Monocle, a magazine on global affairs, culture, and business, was founded by Tyler Brûlé to counter a perceived deterioration in the quality of View Details
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Sean Silverthorne
- Web
Courses by Faculty - Course Catalog
Elective Curriculum: Course Descriptions Last Updated: 09 Jan 2024 By Faculty View by Unit | View by Course Title | View by Faculty | View Management Science Track Courses | Print View ABCDEFGHIJKLMNOPRSTVWYZ A Course Title Area Term...
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- 01 Sep 2017
- News
History’s Lessons
of Courageous Leadership in Turbulent Times by Nancy Koehn, to be published by Scribner, a division of Simon & Schuster, Inc. Printed by permission. Back to the Future Looking to leaders, then and now Why should we look to the past and...
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- 12 Apr 2010
- Research & Ideas
One Report: Better Strategy through Integrated Reporting
nonfinancial performance. Perhaps more importantly, all have created robust Web sites to provide stakeholders with additional information not included in their printed reports. And all are deeply engaged in an ongoing dialogue with their...
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by Martha Lagace
- Web
Podcast - Managing the Future of Work
economic growth.Kerr: So we’ve talked some about the growth opportunities here, and with every data-development project, there are pieces that are of the algorithms or almost the fine print of what we’re producing that need to be refined...
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- 25 Aug 2010
- News
Games, Parties, Pranks, and Celebrations
her name on the card, and if you got five in a row, you had “bingo.” Variations ensued (“X”, four corners, whole card, etc.). At first, the “free” spot was free. As it evolved (degenerated?), I believe someone used the computer lab’s random-number generator to View Details
- 21 Apr 2009
- First Look
First Look: April 21, 2009
Telecom) must decide if launching Read&Go, an electronic newsstand built around an e-paper reader, would be successful. The case describes (1) Orange's strategy; (2) the company's new product development process; (3) e-paper technology, which simulates the...
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Martha Lagace
- 01 Dec 2019
- News
John McArthur
research paper by the inevitable 5pm deadline. Of course, I had edited and printed the paper right up to the last moment. Then I phoned the professor's office to tell them I was coming. The administrative assistant promised to keep the...
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Dean
- Web
Podcast - Forum for Growth & Innovation
aren't our friends and family. We've done essentially no advertising. We've done a couple very, very minor tests. We put a little bit of a print ad in the Naples News near my home in Florida at the end of last season as people were...
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- Web
Podcast - Forum for Growth & Innovation
That's usually printed in small limited editions, and it's given away. Then I thought about that, "Well, that's a job to be done. That's just about every person would have at that age or just a lot of people would, so how could we look at...
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