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- People (2)
- News (340)
- Research (1,620)
- Events (3)
- Multimedia (3)
- Faculty Publications (829)
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- 2019
- Working Paper
Managing Churn to Maximize Profits
By: Aurelie Lemmens and Sunil Gupta
Customer defection threatens many industries, prompting companies to deploy targeted, proactive customer retention programs and offers. A conventional approach has been to target customers either based on their predicted churn probability, or their responsiveness to a...
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Keywords:
Churn Management;
Defection Prediction;
Loss Function;
Stochastic Gradient Boosting;
Customer Relationship Management;
Consumer Behavior;
Profit
Lemmens, Aurelie, and Sunil Gupta. "Managing Churn to Maximize Profits." Harvard Business School Working Paper, No. 14-020, September 2013. (Revised December 2019. Forthcoming at Marketing Science.)
- September–October 2020
- Article
Managing Churn to Maximize Profits
By: Aurelie Lemmens and Sunil Gupta
Customer defection threatens many industries, prompting companies to deploy targeted, proactive customer retention programs and offers. A conventional approach has been to target customers either based on their predicted churn probability or their responsiveness to a...
View Details
Keywords:
Churn Management;
Defection Prediction;
Loss Function;
Stochastic Gradient Boosting;
Customer Relationship Management;
Consumer Behavior;
Profit
Lemmens, Aurelie, and Sunil Gupta. "Managing Churn to Maximize Profits." Marketing Science 39, no. 5 (September–October 2020): 956–973.
- 10 Oct 2013
- Working Paper Summaries
Managing Churn to Maximize Profits
- Article
Measuring and Managing Customer Profitability
By: Robert S. Kaplan and V.G. Narayanan
Kaplan, Robert S., and V.G. Narayanan. "Measuring and Managing Customer Profitability." Cost Management 15, no. 5 (September–October 2001): 5–15.
- April 1998
- Teaching Note
Managing Customers for Profits (TN)
By: Das Narayandas
Teaching Note for (8249) and (8257).
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- March 2003
- Background Note
Linking Customer Management Effort to Profits
By: Das Narayandas
Describes the link between a vendor's customer management effort and customer profitability.
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- October 2016 (Revised December 2016)
- Module Note
Strategy Execution Module 6: Evaluating Strategic Profit Performance
By: Robert Simons
This module reading demonstrates how to calculate and analyze the profit generated by different business strategies. Formulas and examples are provided to calculate profit generated by changes in market share, revenue growth, efficiency improvements, and support costs....
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Keywords:
Management Control Systems;
Implementing Strategy;
Execution;
Evaluating Business Performance;
Profitability Analysis;
Variance Analysis;
Measuring Effectiveness;
Measuring Efficiency;
Activity-Based Costing;
Flexible Budget;
Accounting;
Strategy
Simons, Robert. "Strategy Execution Module 6: Evaluating Strategic Profit Performance." Harvard Business School Module Note 117-106, October 2016. (Revised December 2016.)
- October 2016 (Revised February 2019)
- Module Note
Strategy Execution Module 5: Building a Profit Plan
By: Robert Simons
This module reading describes how to build a profit plan to reflect the strategy of a business in economic terms. After introducing the profit wheel, cash wheel, and ROE wheel, the module illustrates how to use a profit plan to assess the viability of different...
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Keywords:
Management Control Systems;
Implementing Strategy;
Execution;
Profit Planning;
Cash Flow Analysis;
Asset Utilization;
Return On Equity;
Business Planning;
Testing Strategy;
Analyzing Strategic Alternative;
Strategy;
Asset Management;
Cash Flow;
Investment Return;
Management Systems;
Profit
Simons, Robert. "Strategy Execution Module 5: Building a Profit Plan." Harvard Business School Module Note 117-105, October 2016. (Revised February 2019.)
- September–October 1987
- Article
Manage Customers for Profits (Not Just Sales)
By: Benson P. Shapiro, V. K. Rangan, Rowland T. Moriarty and Elliot Ross
Shapiro, Benson P., V. K. Rangan, Rowland T. Moriarty, and Elliot Ross. "Manage Customers for Profits (Not Just Sales)." Harvard Business Review 65, no. 5 (September–October 1987).
- February 2002 (Revised March 2002)
- Case
Customer Profitability and Customer Relationship Management at RBC Financial Group
By: V.G. Narayanan and Lisa Brem
The Royal Bank of Canada uses customer relationship management and customer profitability tools to gain a competitive advantage in Canada's increasingly crowded financial services market. The case presents two pricing and customer management issues: one from the point...
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Keywords:
Competitive Advantage;
Price;
Customer Relationship Management;
Marketing;
Customer Value and Value Chain;
Financial Services Industry;
Banking Industry;
Canada
Narayanan, V.G., and Lisa Brem. "Customer Profitability and Customer Relationship Management at RBC Financial Group." Harvard Business School Case 102-043, February 2002. (Revised March 2002.)
- 01 Jun 2017
- News
Research Brief: Profit with Purpose—and Middle Management
management. “For the past decade, middle management has taken a beating—often portrayed as an unnecessary resource inside an organization,” Serafeim says. “But [this research shows] that when you can motivate this layer of an organization...
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Keywords:
Erin Peterson
- 1999
- Article
Managing Advertising and Promotion for Long-Run Profitability
By: Kamel Jedidi, Carl F. Mela and Sunil Gupta
Jedidi, Kamel, Carl F. Mela, and Sunil Gupta. "Managing Advertising and Promotion for Long-Run Profitability." Marketing Science 18, no. 1 (1999): 1–22. (Winner of Marketing Science Institute Best Paper Award To honor the authors of the MSI working papers that have made the most significant contribution to marketing practice and thought presented by Marketing Science Institute.)
- August 2016 (Revised May 2018)
- Module Note
Strategy Execution Module 1: Managing Organizational Tensions
By: Robert Simons
This module reading lays the foundation for executing strategy using performance measurement and control systems. Properly applied, these systems can overcome the organizational blocks that impede the potential of all people who work in modern organizations. This...
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Keywords:
Management Control Systems;
Implementing Strategy;
Strategy Execution;
Performance Measurement;
Profit Planning;
Organization Design;
Profitable Growth;
Management Attention;
Organizational Conflict;
Human Behavior;
Strategy;
Ethics;
Goals and Objectives;
Organizational Design;
Management Analysis, Tools, and Techniques;
Performance;
Measurement and Metrics
Simons, Robert. "Strategy Execution Module 1: Managing Organizational Tensions." Harvard Business School Module Note 117-101, August 2016. (Revised May 2018.)
- March 2002 (Revised May 2007)
- Case
Customer Profitability and Customer Relationship Management at RBC Financial Group (Abridged)
By: V.G. Narayanan and Lisa Brem
The Royal Bank of Canada uses customer relationship management and customer profitability tools to gain a competitive advantage in Canada's increasingly crowded financial services market. The case presents two pricing and customer management issues: one from the point...
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Keywords:
Customers;
Customer Relationship Management;
Price;
Perspective;
Marketing;
Competitive Advantage;
Financial Services Industry;
Banking Industry;
Canada
Narayanan, V.G., and Lisa Brem. "Customer Profitability and Customer Relationship Management at RBC Financial Group (Abridged)." Harvard Business School Case 102-072, March 2002. (Revised May 2007.)
- 06 Jul 2020
- News
The Right Way to Manage Churn for Maximum Profit
- 1997
- Simulation
Managing Customers For Profits - Interactive CD-ROM Simulation
By: N. Narayandas and Steve Peterson
- 2006
- Chapter
Linking Customer Management Efforts to Growth and Profitability
By: Das Narayandas and Douglas Bowman
Narayandas, Das, and Douglas Bowman. "Linking Customer Management Efforts to Growth and Profitability." In The Search for Organic Growth, edited by Edward D. Hess and Robert K. Kazanjian, 192–210. Cambridge, U.K.: Cambridge University Press, 2006.
- January 2020 (Revised July 2020)
- Case
BlackRock: Linking Purpose to Profit
The case revolves around the actions that Barbara Novick, co-founder and Vice-Chair of Blackrock, and Michelle Edkins, Global Head of Investment Stewardship, would need to take in response to the controversial CEO letters from Laurence (Larry) Fink, Chairman and CEO of...
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Keywords:
Boards Of Directors;
Institutional Investors;
Disclosure;
Transparency;
Corporate Purpose;
Corporate Profits;
ESG;
ESG Disclosure Metrics;
Corporate Sustainability;
Engagement Strategy Of Institutions;
Stewardship Role Of Institutions;
BlackRock;
Corporate Governance;
Governing and Advisory Boards;
Institutional Investing;
Accounting;
Corporate Disclosure;
Mission and Purpose;
Profit;
Environmental Sustainability;
Climate Change;
Diversity;
Corporate Accountability;
Financial Services Industry;
United States
Deshpandé, Rohit, Aiyesha Dey, and George Serafeim. "BlackRock: Linking Purpose to Profit." Harvard Business School Case 120-042, January 2020. (Revised July 2020.)
- 10 Dec 2010
- News
Not for Profits
Breaking the Code of Change
In a hyper-competitive business environment in which investors expect profits and a return on their investment, senior executives are faced with a dilemma, how to meet investor expectations without destroying intangible assets such employee commitment and team-work. In...
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