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All HBS Web
(81)
- News (30)
- Research (44)
- Multimedia (3)
- Faculty Publications (26)
- 05 Jul 2004
- Research & Ideas
Radical Change, Entrepreneurial Opportunity
Microsoft rebranded its PDA operating system from Windows CE to Pocket PC in an attempt to influence users to think of a PDA as analogous to a PC. So by proactively defining the new product in a particular manner, the hope was to...
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- 19 Jan 2016
- News
Electric Avenues
for these nonemergencies, the city relaunched it in August. The rebranded BOS:311 allows users to report a wider variety of nonemergency issues through more mediums, including Twitter. “There is a big difference between nominally...
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Dan Morrell
- Web
Annual Report 2019 - Annual Report 2019
about the exhibit HBX, the School’s digital learning platform, was rebranded as Harvard Business School Online to help raise awareness of its offerings. New course offerings included Strategy Execution (HBX Live; Bharat Anand and Larry...
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- 28 Mar 2018
- News
Fueling the Future
and then added basic materials and aerospace and defense.” After seven years leading teams at Vista, Kovatch joined Covanta, a renewable energy company where she was responsible for building an innovation program as well as a marketing function. She helmed a total...
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Jill Radsken
- 04 May 2009
- Research & Ideas
What’s Next for the Big Financial Brands
uncontaminated by the scandal and previously on a slow glide path to oblivion. The RBS brand, like the Merrill Lynch brand, is dead. We may well see RBS branches rebranded NatWest and NatWest become the dominant surviving retail brand...
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- 18 Apr 2005
- Research & Ideas
Tips to Reinvent the Department Store
these stores are all the same. At Bloomingdale's, Chadwick said, "we have spent the last five years rebranding ourselves and separating ourselves from what we call the department store, because we thought that we were going down the...
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- 01 Sep 2008
- News
Reality to News Biz: Drop Dead
rebrand as Gordon Gekko or Lumbergh from Office Space. No, mon frère, I wanted to emerge as a more Rolodexed, numbers-savvy, overall better business journalist. Plus, I’d be riding out a nasty media-sector slump. Three years after my...
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- 01 Dec 2015
- News
Leading Boston and Beyond
innovative IT department focused on using technology to increase citizen engagement and the efficiency of city services. Their flagship project, the Citizens Connect app (recently rebranded as BOS:311), sends residents’ issues into the...
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- 21 Apr 2015
- First Look
First Look: April 21
Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/715412-PDF-ENG Harvard Business School Case 515-059 Rebranding Godiva: The Yildiz Strategy This case concerns Yildiz Holding's acquisition of Godiva Chocolatier from its...
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Carmen Nobel & Sean Silverthorne
- 01 Jun 2016
- News
How Do We Win the Cyberwar?
solved for that as a nation.” Part of the problem, Bonaparte says, is marketing: “We have to rebrand security.” The trick is not just selling it as cool and exciting, but making that message appeal to a broader audience. “Security is...
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Dan Morrell; illustrations by Victo Ngai
- 14 Feb 2017
- First Look
First Look at New Research: February 14
objectives—a focus on omnichannel, private-label goods, and increasing revenue per customer—to guide all company initiatives. The company was running pilot tests on a new line of appliances, rebranded hair salons, and new private label...
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Sean Silverthorne
- 21 May 2013
- First Look
First Look: May 21
three, from 2008 to 2012, Cross Country entered the high-tech telematics/connected-vehicle business, invested in additional innovations to strengthen its service provider network, and rebranded itself as "Agero." Wolk and his...
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Sean Silverthorne
- 16 Dec 2020
- News
A Creator in the Era of Disruption
way to solve it. Morrell: With this goal and the investments from Omidyar and others, Ruma pivoted and soon rebranded as Mapan, a word that implies something is “financially self-sufficient.” Haryopratomo: What Mapan does is it solves a...
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- 12 Aug 2014
- First Look
First Look: August 12
Update on Cycle for Survival's 2012, 2013, and 2014 events. Kotkins and Cycle for Survival continued the event's strong growth and underwent the first phase of a two-year rebranding effort. Purchase this case:...
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Sean Silverthorne
- 13 Dec 2016
- First Look
December 13, 2016
average of $33 per month. Premium clubs also continued to flourish, while the competition from not-for-profits such as university and employee gyms continued unabated. In 2016, the new CEO announced a new strategy to counter these challenges: View Details
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Carmen Nobel