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All HBS Web
(38)
- News (15)
- Research (22)
- Multimedia (1)
- Faculty Publications (11)
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- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
Gupta. Brands should instead look to create a conversation with a broader message that connects with consumers. For instance, Dove’s Real Beauty campaign wasn’t focused merely on the benefits of a bar of soap, but tapped into the deeper themes of body image and View Details
- 01 Mar 2005
- News
A Well-Tuned Life
catalogue publisher and direct marketer in Tampa, Florida, Franzblau likes to keep closely involved with his 11-year-old daughter, Olivia. He wants to help her as she navigates adolescence, an age when girls’ self-esteem is often...
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- 01 Dec 2008
- News
Faculty Books
a French aeronautic plant and shows how these spaces function as regulating mechanisms within workplaces, fashioning workers’ identity and self-esteem while allowing management to maintain control. On Competition, Updated and Expanded...
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- 01 Jun 2010
- News
A Remarkable Life Story
didn’t help her self-esteem when she fumbled her first cold call. Not one to hold a “pity party,” Lambert joined an effort in 1967 to recruit black students from other schools (the number swelled 450 percent in the Class of 1970) and was...
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- 10 Oct 2018
- News
Building Paths to Success
kid. He was struggling at school, but he loved his football and it gave him the self-esteem and confidence that he missed at school. So I decided to make him captain for the day,” Traill says. “He really stepped up and played well, and it...
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Jill Radsken
- 03 Mar 2010
- What Do You Think?
To What Degree Does “Identity” Affect Economic Performance?
Identity Economics, by Nobel Prize-winning economist George Akerlof and Rachel Kranton, takes this thinking to a macro-economic level. In their view, an organization (and even entire societies) works well when people personally identify with it, so that their View Details
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by Jim Heskett
- 01 Dec 2007
- News
Rediscovering America
not to mention our own self-esteem — are on the line.” Kanter’s recommendations, which span economic, social, and government concerns, include securing the country’s future by nurturing innovation; getting the work-family balance right;...
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- 23 Oct 2012
- First Look
First Look: October 23
while the second is the dependence of peoples' self-esteem on the extent to which they perceive that others agree with them. Government spending crowds out the charity that ensues from these forces only modestly. Moreover, people's...
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Sean Silverthorne
- 13 Dec 2011
- First Look
First Look: Dec. 13
help those they agree with while the second is the dependence of peoples' self-esteem on the extent to which they perceive that others agree with them. Government spending crowds out the charity that ensues from these forces only...
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Sean Silverthorne
- 01 Sep 2012
- News
The School of Life
striving for an out-of-reach goal. This can be difficult for parents to do. So much of our society’s culture is focused on trying to build self-esteem in children by never letting them lose a game, giving them accolades simply for trying...
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- 27 Sep 2004
- Research & Ideas
How Leaders Build Winning Streaks
high standards. Confidence requires an honest and thorough assessment of the situation and the courage to accept responsibility for dealing with it, even if that means owning up to past mistakes. Confidence and the high self-esteem...
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by Rosabeth Moss Kanter
- 03 Sep 2013
- First Look
First Look: September 3
In a second study, we confirm this finding in two scenario-based experiments. Our results suggest that longer-tenured and more successful employees face a greater loss of self-esteem from negative social comparisons and are more likely to...
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Sean Silverthorne
- 05 Aug 2008
- First Look
First Look: August 5, 2008
Yet, why do gray zones persist and why are they unlikely to disappear? In Moral Gray Zones, Michel Anteby shows how these spaces function as regulating mechanisms within workplaces, fashioning workers' identity and self-esteem while...
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Martha Lagace
- 31 Jul 2019
- News
Skydeck Live: The Rise of the FOMO Sapiens
in private equity and I really wanted to... my identity was wrapped up in doing private equity. That was who I was. And then I went to do private equity and it just blew up and all of my sort of self-esteem was caught up in that and I...
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- 02 Sep 2014
- First Look
First Look: September 2
scenario-based experiments. Our results suggest that longer-tenured and more successful employees face a greater loss of self-esteem from negative social comparisons and are more likely to engage in deception in response to reported...
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Sean Silverthorne
- 10 Mar 2009
- First Look
First Look: March 10, 2009
16-21 Abstract The Dove campaign addressed a common concern that crossed cultural boundaries. Confronted by standard visual stereotypes of beauty in the global media, many young women develop self-image and self-esteem problems. The Dove...
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Martha Lagace