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Show Results For
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All HBS Web
(228)
- People (1)
- News (58)
- Research (88)
- Multimedia (3)
- Faculty Publications (41)
- 01 Apr 2000
- News
Getting the Message
Sponsorships allow advertisers to offer content that is related to their products or services and valued by the target audience. For example, a pharmaceutical company might sponsor a bulletin board for consumers with a specific ailment....
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Susan Young
- 01 Apr 2001
- News
New Ventures New Gains
Draper Fisher Jurvetson. While she recalls the administration initially voicing concerns that the contest might distract students from their studies, the trio persisted, offering solutions to concerns and securing sponsorship from...
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- 17 Jun 2002
- Research & Ideas
Entrepreneurship in Asia and Foreign Direct Investment
domestic firms in part due to a deliberate governmental bias against private local firms, mainly in the 1960s and 1970s, he continued, so foreign firms held a more substantial relative advantage. But in Taiwan, the government provided a View Details
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by Martha Lagace
- 01 Mar 2011
- News
Local Hero
With a value estimated by Forbes magazine of over $480 million, the team ranks in the top third financially among MLB franchises. Even before last season’s title, the Giants’ fall pennant run yielded 4,000 new season ticket requests. Merchandise sales, television...
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- 15 Jul 2008
- First Look
First Look: July 15, 2008
there is financial data available in the years before and after their initial public offering (IPO), I differentiate between those that have private equity sponsorship (PE-backed firms) and those that do not (non-PE-backed firms). The...
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Martha Lagace
- 19 Jun 2007
- First Look
First Look: June 19, 2007
Heart Health Awareness Harvard Business School Case 507-026 In 2003, the $654 million American Heart Association (AHA) approached Cone, Inc. (a brand and communications agency) to develop a corporate sponsorship strategy that would raise...
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Martha Lagace
- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
generating sponsorship revenue? KCON LA and KCON Tokyo have made a profit for multiple years in a row, and KCON NY was in the black for the first time in 2016, but other KCONs lost money. What can they do to further grow the Bibigo brand...
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Carmen Nobel
- 31 Mar 2009
- First Look
First Look: March 31, 2009
sample of private firms for which there is financial data available in the years before and after their initial public offering (IPO), I differentiate between those that have private equity sponsorship (PE-backed firms) and those that do...
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Martha Lagace
- Web
Podcast - Managing the Future of Work
talent?Bailey: Well, first of all, they need to understand the opportunity that it represents. And the degree to which they have some micro-experiments that actually prove that out is helpful. The degree to which you get C-suite involvement and View Details
- Web
Podcast - Managing the Future of Work
different executive working groups that we’ve hosted. One is, there is a networking gap. The networking gap for, especially, Hispanic and Black employees is real, and it’s material. And so finding ways to provide proactive sponsorship...
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- Web
Podcast - Forum for Growth & Innovation
been, I'm going to sell you a ticket. I'm going to sell you a jersey or some merchandise, I'm going to sell my broadcast rights, which you can watch TV from home, and I'm going to sell sponsorship and slap some logos on the wall. And...
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- 08 Sep 2016
- News
How We Make It Work
of two years in exchange for partial sponsorship of my degree. The hours were intense. I also had this amazing new baby at home, and I was still nursing. So I asked for permission during my first few months to travel on consulting...
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- Web
Podcast - Managing the Future of Work
well-developed models now. And like some other changes we’ve been talking about in our conversation, it does require serious senior sponsorship with people who view this as a strategic issue integral to their business model. Well, Josh,...
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