Filter Results
:
(141)
Show Results For
- All HBS Web (141)
- Faculty Publications (53)
Show Results For
- All HBS Web (141)
- Faculty Publications (53)
- Profile
Angela R. Hicks Bowman
went door to door to sign up customers for a paid subscription service that rated local contractors. Her initial efforts were met with distressing indifference. “I’m very shy,” Hicks said in an Inc. magazine interview....
View Details
- April 2020
- Teaching Note
Tailor Brands: Artificial Intelligence-Driven Branding
By: Jill Avery
Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills...
View Details
- Summer 2017
- Article
Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior
By: Jeffrey Prince and Shane Greenstein
The television industry is undergoing a generational shift in structure; however, many demand-side determinants are still not well understood. We model how consumers choose video content provision among over-the-air (OTA), paid subscription to cable or satellite, and...
View Details
Keywords:
Information Technology;
Service Delivery;
Consumer Behavior;
Television Entertainment;
Service Industry;
Media and Broadcasting Industry
Prince, Jeffrey, and Shane Greenstein. "Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior." Journal of Economics & Management Strategy 26, no. 2 (Summer 2017): 293–317.
- April 2021
- Article
Homing and Platform Responses to Entry: Historical Evidence from the U.S. Newspaper Industry
By: K. Francis Park, Robert Seamans and Feng Zhu
We examine how heterogeneity in customers’ tendencies to single-home or multi-home affects a platform’s competitive responses to new entrants in the market. We first develop a formal model to generate predictions about how a platform will respond. We then empirically...
View Details
Keywords:
Single-homing;
Multi-homing;
Platform Responses;
Newpaper;
Television;
Digital Platforms;
Market Entry and Exit;
Newspapers;
Television Entertainment;
History;
Journalism and News Industry;
Media and Broadcasting Industry
Park, K. Francis, Robert Seamans, and Feng Zhu. "Homing and Platform Responses to Entry: Historical Evidence from the U.S. Newspaper Industry." Strategic Management Journal 42, no. 4 (April 2021): 684–709.
- November 2000
- Case
Geocast Network Systems, Inc.
By: Thomas R. Eisenmann, Christina L. Darwall and Elizabeth Kind
Geocast, a venture-backed start-up, had developed innovative technology for "datacasting" broadband information and entertainment content to an external hard drive, where it was cached for later retrieval by a Web-enabled PC. By using terrestrial TV, direct broadcast...
View Details
Keywords:
Business Model;
Customer Value and Value Chain;
Entrepreneurship;
Venture Capital;
Information Management;
Technological Innovation;
Marketing Channels;
Corporate Strategy;
Entertainment and Recreation Industry;
Web Services Industry
Eisenmann, Thomas R., Christina L. Darwall, and Elizabeth Kind. "Geocast Network Systems, Inc." Harvard Business School Case 801-211, November 2000.
- December 2003 (Revised May 2004)
- Case
Blockbuster Inc. & Technological Substitution (A): Achieving Dominance in the Video Rental Industry
Provides a comprehensive background of the video rental industry and home entertainment giant, Blockbuster Inc. Follows the life of Blockbuster Inc. from its first days under founder Wayne Huizenga to its most recent developments under 2003 CEO John Antioco. By looking...
View Details
Keywords:
Risk and Uncertainty;
Decisions;
Technological Innovation;
Competition;
Change Management;
Economics;
Service Industry;
Motion Pictures and Video Industry
Coughlan, Peter J., and Jenny Illes. "Blockbuster Inc. & Technological Substitution (A): Achieving Dominance in the Video Rental Industry." Harvard Business School Case 704-404, December 2003. (Revised May 2004.)
- January 2020 (Revised March 2020)
- Case
LOLA: Do You Know What's in Your Tampon?
By: Leonard A. Schlesinger and Aldo Sesia
LOLA is a direct-to-consumer (DTC) business launched in 2015. What started as a company to provide women with organic and transparent material-labeled tampons via a subscription model, had, by 2019 evolved to include additional menstrual and sexual wellness products....
View Details
Keywords:
Direct-to-consumer;
Channels;
Disruption;
Business Model;
Brands and Branding;
Internet and the Web;
Strategy;
Retail Industry;
United States;
Canada
Schlesinger, Leonard A., and Aldo Sesia. "LOLA: Do You Know What's in Your Tampon?" Harvard Business School Case 320-015, January 2020. (Revised March 2020.)
- July 2020 (Revised September 2020)
- Case
Property Finder's Strategy for Online Classifieds in the MENA Region
By: Krishna G. Palepu, Gamze Yucaoglu and Fares Khrais
The case opens in 2020 as Michael Lahyani, founder and CEO of Property Finder, Dubai’s leading online real estate classifieds portal, contemplates the company’s five-year growth strategy.
Since its founding in 2005 in the United Arab Emirates (UAE), Property...
View Details
Keywords:
General Business;
Real Estate;
Entrepreneurship;
Property;
Strategy;
Emerging Markets;
Growth Management;
Online Technology;
Real Estate Industry;
Technology Industry;
United Arab Emirates;
Saudi Arabia;
Egypt;
Turkey
Palepu, Krishna G., Gamze Yucaoglu, and Fares Khrais. "Property Finder's Strategy for Online Classifieds in the MENA Region." Harvard Business School Case 321-009, July 2020. (Revised September 2020.)
- June 2020
- Supplement
Comcast Corporation (B)
The (B) case, set in the summer of 2020, highlights the concern of Comcast CEO Brian Roberts, as the streaming war intensifies. In a short period of time several new streaming services, such as Disney+, Apple TV+, Quibi, and HBO Max were launched and cable subscription...
View Details
- March 2008 (Revised November 2008)
- Case
Sony Digital Entertainment, Japan
By: Anita Elberse
It is late 2007. So-called cell phone ("keitai") novels have turned into an extremely popular form of entertainment-on-the- go in Japan, in particular among young, female readers. In fact, consisting mostly of love stories written by amateurs in short sentences and...
View Details
Keywords:
Books;
Marketing Strategy;
Open Source Distribution;
Competition;
Mobile Technology;
Media and Broadcasting Industry;
Publishing Industry;
Telecommunications Industry;
Japan
Elberse, Anita. "Sony Digital Entertainment, Japan." Harvard Business School Case 508-071, March 2008. (Revised November 2008.)
- October 2009 (Revised June 2010)
- Case
Hulu: An Evil Plot to Destroy the World?
By: Anita Elberse and Sunil Gupta
In July 2009, Jason Kilar, the chief executive officer of Hulu, is debating whether the online video aggregator should move away from a purely advertising-supported model, and whether it should participate in an industry-wide initiative to develop and test...
View Details
Keywords:
Advertising;
Business Model;
Television Entertainment;
Distribution Channels;
Service Operations;
Internet and the Web;
Media and Broadcasting Industry;
Motion Pictures and Video Industry
Elberse, Anita, and Sunil Gupta. "Hulu: An Evil Plot to Destroy the World?" Harvard Business School Case 510-005, October 2009. (Revised June 2010.)
- December 2009 (Revised January 2024)
- Case
Phreesia: The Patient Intake Company
How should the co-founders of an organization that provides patient sign-in and billing services scale their company after five years of successfully targeting small private physician practices? Phreesia had deployed a direct mail and sales force strategy that resulted...
View Details
- September 2018 (Revised April 2019)
- Case
AMC Entertainment: Creating a Spectacular Moviegoing Experience (A)
By: Henry McGee and Aldo Sesia
In 2018, the Hollywood film industry is facing tough headwinds. Fewer and fewer Americans are going to movie theaters, opting instead to watch movies on demand in the comfort of their own homes or on portable devices. Adam Aron, the head of the world’s largest movie...
View Details
Keywords:
Exhibitors;
Movies;
Film Entertainment;
Disruptive Innovation;
Consumer Behavior;
Competitive Strategy;
Expansion;
Global Range;
Business Model;
Motion Pictures and Video Industry
McGee, Henry, and Aldo Sesia. "AMC Entertainment: Creating a Spectacular Moviegoing Experience (A)." Harvard Business School Case 319-024, September 2018. (Revised April 2019.)
- 19 Jan 2016
- First Look
January 19, 2016
forthcoming Cambridge, MA: MIT Press Revolutionizing Innovation: Users, Communities, and Open Innovation By: Harhoff, Dietmar, and Karim R. Lakhani, eds. Abstract—The last two decades have witnessed an extraordinary growth of new models...
View Details
Keywords:
Sean Silverthorne
- 22 Oct 2009
- Working Paper Summaries
Strategies to Fight Ad-sponsored Rivals
- March 2019 (Revised June 2021)
- Case
HelloSelf: Foundation
By: John R. Wells and Benjamin Weinstock
On January 6, 2019, HelloSelf, a London-based “BrainTech” company, founded a year earlier by Charles Wells, soft launched. The proposition was simply to help its members “Be your Best Self.” The company provided its registered members with access to a clinical...
View Details
Keywords:
Startup;
Start-up;
Startup Management;
Startup Marketing;
Startups;
Start-ups;
BrainTech;
Marketing Research;
Strategic Decision Making;
Strategy Development;
Strategy Dynamics;
Neuroscience;
Cognition;
Cognitive Psychology;
Health & Wellness;
Health Care;
Health Care Reform;
Health Care Outcomes;
Self-awareness;
Mental Health;
Wellbeing;
Wellness;
Funding;
Equity Financing;
Raising Capital;
Synergies;
Team Building;
National Health Insurance;
Artificial Intelligence;
MVP;
Business Startups;
Health;
Health Care and Treatment;
Management;
Well-being;
Marketing Channels;
Decision Making;
Strategy;
Technology;
United Kingdom;
London
Wells, John R., and Benjamin Weinstock. "HelloSelf: Foundation." Harvard Business School Case 719-492, March 2019. (Revised June 2021.)
- January 2011 (Revised November 2015)
- Case
The National Geographic Society (A)
By: David A. Garvin and Carin-Isabel Knoop
In January 2010, John Fahey, president, CEO, and chairman of the board of trustees' executive committee of the Washington, D.C.-based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of...
View Details
Keywords:
Business Model;
Information Publishing;
Leadership Style;
Leading Change;
Growth and Development Strategy;
Managerial Roles;
Organizational Change and Adaptation;
Organizational Culture;
Organizational Structure;
Internet;
Publishing Industry
Garvin, David A., and Carin-Isabel Knoop. "The National Geographic Society (A)." Harvard Business School Case 311-002, January 2011. (Revised November 2015.)
- March 2021 (Revised August 2022)
- Case
Seeding and Selling Asana
By: Jeffrey F. Rayport, Susie Ma and Amram Migdal
In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and...
View Details
Keywords:
SaaS;
Customer Journey;
Business Model;
Business Organization;
Change Management;
Growth and Development Strategy;
Growth Management;
Marketing Channels;
Marketing Strategy;
Product Marketing;
Organizational Change and Adaptation;
Organizational Design;
Organizational Structure;
Digital Platforms;
Internet and the Web;
Technology Industry;
United States
Rayport, Jeffrey F., Susie Ma, and Amram Migdal. "Seeding and Selling Asana." Harvard Business School Case 821-054, March 2021. (Revised August 2022.)
- 19 Mar 2013
- First Look
First Look: March 19
innovator develop his idea before selling it? In the context of selling original movie ideas, I present a model that features the writer's private information on the idea's value, different protection levels associated with different...
View Details
Keywords:
Sean Silverthorne