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All HBS Web
(114)
- News (38)
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Show Results For
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All HBS Web
(114)
- News (38)
- Research (63)
- Events (1)
- Multimedia (2)
- Faculty Publications (38)
- May 2015 (Revised May 2017)
- Case
Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste
By: John A. Quelch and Margaret L. Rodriguez
In October 2013, Colgate-Palmolive Company, the world's leading oral care company, was about to launch its new Colgate® Maximum Cavity Protection™ plus Sugar Acid Neutralizer™ toothpaste in Brazil. Oral care category accounted for 46 percent of Colgate's $17.4 billion...
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Keywords:
New Product Management;
Consumer Segmentation;
Global Marketing;
Corporate Social Responsibility;
Healthcare;
Sustainability;
Health Care and Treatment;
Environmental Sustainability;
Marketing;
Segmentation;
Product Development;
Product Launch;
Corporate Social Responsibility and Impact;
Product Positioning;
Consumer Products Industry;
Brazil;
United States
Quelch, John A., and Margaret L. Rodriguez. "Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste." Harvard Business School Case 515-050, May 2015. (Revised May 2017.)
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
Business School Case 519-010 DayTwo: Going to Market with Gut Microbiome DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize...
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Dina Gerdeman
- 18 Apr 2018
- First Look
First Look at New Research and Ideas, April 18, 2018
forthcoming Academy of Management Journal Ideological Misfit? Political Affiliation and Employee Departure in the Private-Equity Industry By: Bermiss, Y. Sekou, and Rory McDonald Abstract—Though organizations are increasingly active participants in the political realm,...
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Sean Silverthorne
- Web
Great American Business Leaders of the 20th Century - Leadership
Company, 1936–1955 B Earl D. BabstAmerican Sugar Refining, 1915–1937 Jules S. BacheJ. S. Bache & Company, 1892–1944 Leo H. BaekelandBakelite Corporation, 1909–1939 Melvin H. BakerNational Gypsum Company, 1928–1951 Frank C. BallBall...
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- 12 Oct 1999
- Research & Ideas
It Came in the First Ships: Capitalism in America
commerce, including several hundred from Massachusetts and Rhode Island. The total number of Africans transported to the New World was about 10 million. Their destination was usually Brazil or one of the Caribbean sugar islands, but some...
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by Thomas K. McCraw
- Web
Podcast - Business & Environment
uncertain future. Host Brian Kenny is joined by Professor Gunnar Trumbull and Paula Kovarsky from Raízen. As Brazil's top producer of sugar and ethanol and the world's premier ethanol trader, Raízen is at the forefront of biofuel...
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- Web
Named Fellowship Funds - Alumni
sugar commodity market. He lived in China and the United States with his wife and was active in mentoring young people who showed talent in business. Sun Hung Kai & Co. Foundation Fellowship The Sun Hung Kai & Co. Foundation Fellowship...
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- Web
Sample Student Projects - Institute For Strategy And Competitiveness
Services (2008) China Transportation and Logistics Cluster in Northeast China (2017) Wind Turbine Cluster in Inner Mongolia (2009) The Chinese Apparel Cluster in Guangdong (2006) Colombia Bogota Software Cluster (2013) The Sugar Cane...
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- 27 Oct 2015
- News
Sweet Success
York chefs. “We had all this land, with about 20,000 old-growth sugar maples and red maples,” relates Turner. “Big picture, this was 2009 and we were newcomers in a rural area where the unemployment rate was 15 percent. We wanted to...
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Deborah Blagg
- Web
Winners & Success Stories - New Venture Competition
platform that will transform the mobile phone into a glucose monitor, and thus allow patients to not only test their blood sugar but also seamlessly transmit it to their physician or nurse for appropriate feedback on diet, nutrition and...
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- 01 Mar 2024
- News
Case Study: Testing the Waters
Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,...
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- 14 Jan 2019
- Op-Ed
These 4 CEOs Created a New Standard of Leadership
how food and beverages were impacting consumer health. In early 2007, she launched PepsiCo’s new mission, “Performance with Purpose.” She committed to reduce the sugar and sodium in PepsiCo’s core snacks and sodas, which generated most of...
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- 15 Feb 2024
- News
Startup Shepherds
would be a move to the corporate world, until she was presented with the opportunity to invest in and lead Sweetwell, a company developing low-calorie sugar replacement. Since leaving the company in 2011, she’s worked in the...
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April White
- 01 Jun 1998
- News
Simmons Family Endows Professorship
entrepreneur who founded a major ranching enterprise, a sugar factory, a flour mill, a bank, and a general store. Tibby's father, Laurence, headed one of E.P.'s many successful endeavors, the First National Bank of Layton. Roy and Tibby...
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- 01 Oct 1997
- News
Brice Cutrer Jones
regardless of cost. Recounting his early years in this quixotic business, Jones notes, "When I first came to this area, the prospects were not encouraging. No one was growing premium grapes, and I was warned that the climate might be too cold for the fruit to View Details
Keywords:
Judith A. Ross
- Web
Finalists - New Venture Competition
waste away from landfills by upcycling it into high-value sugar polymers using a combination of insects and microbial cell factories. 2023 Social Enterprise Track DetoXyFi Dhananjay Goel (MPA/MBA 2023), Rishon Benjamin (MBA 2022), Rohit...
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- Web
Loeb House | About
Sugar Corporation from 1969 to 1971. Currently chairman of John L. Loeb, Jr., Associates, Inc., Investment Counselors DBA Loeb Rhoades, and a member of numerous corporate boards. John Loeb Jr. also owns Russian Riverbend Vineyards, Ltd.,...
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- 18 Jun 2018
- Research & Ideas
Warning: Scary Warning Labels Work!
Marketers can make a bottle of sugar water look like golden elixir. Can health advocates sour the taste for consumers? (SteveDF) San Francisco is in a three-year battle with the American Beverage Industry over whether soda companies can...
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- 09 Apr 2012
- Research & Ideas
Who Sways the USDA on GMO Approvals?
however, concern regulators themselves. It's important that agencies such as the USDA realize their susceptibility to these outside influences, less they short-circuit their reliance on scientific procedures. That is just what happened with the approval of GMO alfalfa...
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