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- Faculty Publications (12)
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- All HBS Web (95)
- Faculty Publications (12)
- 21 Mar 2019
- HBS Case
The Ferrari Way
in 2015 (ticker symbol RACE). Meanwhile, the automotive industry has been shifting through its biggest changes in decades, with companies scrambling to keep up with the pace of innovation—including drivetrain electrification, wireless...
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- 23 Nov 2021
- Research & Ideas
The Vinyl Renaissance: Take Those Old Records Off the Shelf
United Record Pressing plant in Nashville and Erika Records in Los Angeles that might have 20 machines, which do a lot of work for the major record labels. The major labels don’t own their own means of manufacturing anymore, and they’re...
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- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
symbol of their masculinity or femininity, and the incursion of the other gender into the brand threatens that," explains Avery, who spent a decade managing brands for Gillette, Braun, Samuel Adams, and AT&T before pursuing her...
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- 09 Oct 2001
- Research & Ideas
Driven: How Human Nature Shapes Organizations
personal lives, but they often need the help of well-managed social institutions to succeed. Leaders have several structural devices they can use to promote this balance. For example, they can balance financial and symbolic rewards for...
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by Paul Lawrence & Nitin Nohria
- 15 Jun 2009
- Research & Ideas
GM: What Went Wrong and What’s Next
and other GM executives placed a series of important bets on what American consumers wanted (different makes, models and prices; cars that were status symbols and identity holders as well as transportation sources) and they did so with...
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- 08 Oct 2021
- Blog Post
8 Stories from PRIDE for National Coming Out Day
forward my identity, I’m still processing what it means to be a ‘gay man’ in today’s society, romantic relationships are still hard, and my family is not fully accepting of my new reality. Yet, I am proud of who I am. I look forward to my...
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- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
this new market and product category to take off, but if they become the cognitive referent, they get an unequal share of the gains from doing so.” Is there a roadmap or strategy that firms can follow to gain cognitive referent status? Even robots know that Google is a...
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- Web
From Spanglish to quinceañera dresses: Making the Case for Hispanic Representation in AI Development - Blog - Business in Global Society
these systems reflect the real-world diversity in the marketplace. BOSTON — Imagine a parent shopping online for a quinceañera dress for their daughter to wear as she celebrates her 15th birthday and the symbolic passage into adulthood....
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- 21 Feb 2005
- Op-Ed
Is Business Management a Profession?
were by no means evident to the pioneers of academic business education—and, as we suggest, they remain by no means evident today. During the time that the first business schools were being constituted, at...
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- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
meaning of their lives, and they remain hopeful about achieving them, even when faced with obstacles. Many contemporary brand biographies contain underdog narratives. Product packaging, corporate Web sites, blogs, and marketing...
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by Martha Lagace
- 21 May 2019
- Blog Post
Asian Pacific American Heritage Month at HBS
the fraught (discussing the delicate relationships between government, technology, and privacy in the region). I am engaging now, hopefully and exploratively, and am learning how to figure out what being Asian can mean to me here, and...
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- 26 Feb 2020
- News
Phoenix Rising
2014, with boosts in tourism and investment, and a general sense that life under the Attic sky might be getting back to normal. Then the intricacies of Greek parliamentary procedure triggered snap elections, the Samaras government fell, and Alexis Tsipras of the SYRIZA...
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Jen McFarland Flint
- Person Page
Read excerpts from DENIAL
The Edifice Complex: Denial at Sears
Book Excerpt: Denial at Sears (BusinessWeek.com, February 26, 2010)
From Denial: Why Business... View Details
- 01 Sep 2016
- News
Code name: Miesiąc
alley crevice. He remained motionless in the rain as the officers scoured the neighborhood with flashlights and, as dawn broke, with dogs. The Free Speech Memorial in Warsaw was unveiled on the 25th anniversary of the end of communism in Poland. “It’s a View Details
- Profile
Alex Nelson
During the long, cold winters in her home state of Minnesota, Alex Nelson daydreamed of "a better car heater that would warm up immediately, like a hair dryer." Although she never built that heater, the daydream symbolized her...
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- 13 May 2022
- Blog Post
Climate Stories Episode #5: Phyllis Newhouse, CEO, Entrepreneur, Leader
Newhouse, whose SPAC, Athena Technology Acquisition Corp, merged with Heliogen in mid-2021 in a deal that valued the joint company at $2 billion. “I collect what I call ROCs. That means resources, opportunities, and connections. We’re...
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- 01 Sep 2010
- News
Reinventing the Annual Report
little to do with each other. This is a huge problem. A sustainable society requires that all companies be committed to sustainable strategies. Increasing social expectations regarding a company’s commitment to sustainability mean that...
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Robert G. Eccles
- 20 Nov 2007
- First Look
First Look: November 20, 2007
we call "design-driven innovation." This strategy aims at radically changing the emotional and symbolic content of products, i.e., their meanings and languages, through a deep understanding of...
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Martha Lagace
- 21 May 2001
- Research & Ideas
From Tigers to Kaleidoscopes: Thinking About Future Leadership
What do leaders this year and the next need to be doing differently than last year, and last decade, and last century? The rapidly changing business world means dramatic changes are afoot in time-worn notions about leadership, according...
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by Martha Lagace
- 24 May 2017
- News
Ilene H. Lang, MBA 1973
Picture 1982 Joins Symbolics 1993 Joins Lotus Development Corp. 1995 Joins Digital Equipment Corp. 1996 Named President and CEO, AltaVista 2003 Joins Catalyst as President 2008 Named CEO, Catalyst 2015 Retires from Catalyst Retired...
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Susan Young