Filter Results
:
(280)
Show Results For
-
All HBS Web
(280)
- News (45)
- Research (194)
- Events (1)
- Multimedia (1)
- Faculty Publications (56)
Show Results For
-
All HBS Web
(280)
- News (45)
- Research (194)
- Events (1)
- Multimedia (1)
- Faculty Publications (56)
- 01 Mar 2008
- News
An American Odyssey
could do more for communities when they close a plant or conduct a large layoff. “Many sectors, such as transportation, mining, chemicals, and heavy manufacturing, would do well to engage in community development,” he declares. “I believe if more companies shifted...
View Details
- 19 Jul 2011
- First Look
First Look: July 19
common resources, such as advertising or production capacity, across activities. Within the literature on corporate strategy, this tension between focus and breadth is reconciled by the concept of related diversification (i.e., a firm...
View Details
Keywords:
Sean Silverthorne
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
avenues to drive traffic to their stores (with continued caution and hygiene measures, given the public health situation). First, direct-response advertising like a Facebook advertisement—generally associated with driving e-commerce...
View Details
- Web
Supplemental Financial Information - Annual Report 2016
continued strength in Harvard Business Review circulation and advertising revenue. International sales grew 4 percent, comprising 34 percent of HBP’s total annual revenues. Executive Education Completing the Chao Center in fiscal 2016...
View Details
- 26 Feb 2008
- First Look
First Look: February 26, 2008
time. Optimal Deterrence When Judgment-Proof Agents Are Paid in Arrears—With an Application to Online Advertising Fraud Author:Benjamin G. Edelman Abstract I develop a screening model with delayed payments and probabilistic delayed...
View Details
Keywords:
Martha Lagace
- 30 Jan 2018
- First Look
January 30, 2018
practice related to AI in developing countries. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=52296 December 2017 Journal of Advertising Research Rethinking the Profession Formerly Known as Advertising: How Data...
View Details
Keywords:
Sean Silverthorne
- 16 Dec 2020
- Blog Post
Faculty Books Published in 2020
chapter studies how experimental policy design can be a cost-effective way to attain program goals. The last chapter examines geographic disparities in innovation, joblessness, and technological dynamism and studies how reallocation of grants and geographically View Details
Keywords:
All Industries
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
elements that executives need to align and strengthen. This article describes how companies have used the matrix to clarify their relationships with daughter brands, retool their identities to support new businesses, revamp their overall image, evaluate View Details
Keywords:
Dina Gerdeman
- 06 Feb 2007
- First Look
First Look: February 6, 2007
consumption moves to the digital medium? Provides a view of the news industry in mid-2006 and discusses the impact of an increasingly fractured media landscape and various media format's ability to capture advertising dollars. Both...
View Details
Keywords:
Martha Lagace
- 21 Apr 2009
- First Look
First Look: April 21, 2009
businesses outperform both single-unit firms and multi-unit firms composed of unrelated businesses. Explanations for this relationship between focus and firm performance have largely centered on economies of scope achieved by sharing common resources, such as View Details
Keywords:
Martha Lagace
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=55709 Calculators for Women: When Identity Appeals Provoke Backlash By: Kim, Tami, Kate Barasz, Leslie John, and Michael Norton Abstract— From “Chick Beer” to “Dryer sheets for Men,” identity-based labeling is frequently...
View Details
Keywords:
Sean Silverthorne
- 11 Dec 2012
- First Look
First Look: Dec. 11
information about address value and assuring allocative efficiency. Download the paper: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=41297 Vulnerable Banks Authors:Greenwood, Robin, Augustin Landier, and David Thesmar Abstract When a bank experiences a negative shock to its...
View Details
Keywords:
Sean Silverthorne
- 19 Jun 2018
- First Look
New Research and Ideas, June 19, 2018
directed to take steps within six months to reduce the waiting time for outpatient appointments—measured as the time to first available outpatient appointment—to no more than 15 days. For Furlan and his colleagues in neurology, achieving this View Details
Keywords:
Dina Gerdeman
- 01 Sep 2015
- News
The Business of Love
companies and, well, straight men. In the offices of a Cambridge software firm, the Deckingers are discussing their vision for Jess, Meet Ken with a team of mobile app designers. Their target audience is single, heterosexual women, ages...
View Details
Keywords:
April White
- 10 Jul 2000
- Research & Ideas
Cable TV: From Community Antennas to Wired Cities
many diversified media companies viewed entry into cable as a hedge: they believed that their newspaper readership and broadcasting audiences might decline over time due to competition with cable, and wanted to reduce their dependence on View Details
- 02 Feb 2016
- First Look
February 2, 2016
they find that Google's prominent placement of its Flight Search service increased the clicks on paid advertising listings by more than half while decreasing the clicks on organic search listings by about the same quantity. This effect...
View Details
Keywords:
Sean Silverthorne
- 19 Apr 2011
- First Look
First Look: April 19
uncertainty, and the development of specialized expertise, while the benefits of greater breadth are linked to the economies of scope achieved by sharing common resources, such as advertising or production capacity, across activities....
View Details
Keywords:
Sean Silverthorne
- 06 Dec 2021
- News
New Wave
Intergovernmental Oceanographic Commission and the UN Global Compact. None of this is news to Smith. A former US Navy aviator who worked at Bendix Aerospace and Booz Allen Hamilton before running (and eventually selling) an advertising...
View Details
- 03 Mar 2009
- First Look
First Look: March 3, 2009
competitive strategy? Renowned for the cutting-edge websites that it developed to market major Hollywood movies and leading consumer brands, the firm had won numerous awards and garnered considerable attention within the advertising...
View Details
Keywords:
Martha Lagace
- 01 Sep 2008
- News
The Levitt Brand
where he is going, any road will take him there emphasis in original. If any road is okay, the chief executive might as well pack his attaché case and go fishing. If an organization does not know or care where it is going, it does not need to View Details