Filter Results
:
(280)
Show Results For
-
All HBS Web
(280)
- News (45)
- Research (194)
- Events (1)
- Multimedia (1)
- Faculty Publications (56)
Show Results For
-
All HBS Web
(280)
- News (45)
- Research (194)
- Events (1)
- Multimedia (1)
- Faculty Publications (56)
←
Page 14 of
280
Results
- 01 Sep 2008
- News
The Levitt Brand
where he is going, any road will take him there emphasis in original. If any road is okay, the chief executive might as well pack his attaché case and go fishing. If an organization does not know or care where it is going, it does not need to View Details
- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
executive might as well pack his attaché case and go fishing. If an organization does not know or care where it is going, it does not need to advertise that fact with a ceremonial figurehead. Everybody will notice it soon enough." In...
View Details
- 06 Dec 2021
- News
New Wave
Intergovernmental Oceanographic Commission and the UN Global Compact. None of this is news to Smith. A former US Navy aviator who worked at Bendix Aerospace and Booz Allen Hamilton before running (and eventually selling) an advertising...
View Details
- 03 Mar 2009
- First Look
First Look: March 3, 2009
competitive strategy? Renowned for the cutting-edge websites that it developed to market major Hollywood movies and leading consumer brands, the firm had won numerous awards and garnered considerable attention within the advertising...
View Details
Keywords:
Martha Lagace
- 01 Dec 2011
- News
Making the Case for Leadership
programming vision, to recruiting and motivating a growing team of employees (some of whom, like Swan, were commuting from other cities at the time). Also in play: managing a tight, closely watched budget while walking the line between View Details
Keywords:
Garry Emmons;Julia Hanna;Roger Thompson;
Performing Arts, Spectator Sports, and Related Industries;
Arts, Entertainment;
National Security and International Affairs;
Government;
Health, Social Assistance;
Data Processing, Hosting, and Related Services;
Information;
Electrical Equipment, Appliance, and Component Manufacturing;
Manufacturing;
Food Manufacturing;
Manufacturing;
Nonmetallic Mineral Product Manufacturing;
Manufacturing;
Management, Scientific, and Technical Consulting Services;
Professional Services
- 26 Jan 2016
- First Look
January 26, 2016
local ethnic populations and identify a causal link between local networks and firm trade. We also show that firms are more likely to acquire target firms, and report increased segment sales, in countries to which they are connected....
View Details
Keywords:
Sean Silverthorne
- Web
Podcast - Forum for Growth & Innovation
questions that still remain. Derek V.: [02:26] We also hope to help the VCs and investors in our audience to get a better understanding of how to think about startups that are targeting new markets rather than established markets, what...
View Details
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
consumer tastes, increased competition, and evolving advertising trends and sales channels. Seeing innovation as a key to future success, in 2016 the company established eighteen94 capital, its corporate venture capital arm, which had...
View Details
Keywords:
Sean Silverthorne
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
media, notably Twitter, to generate grassroots support around his call to make America great again. Effective communications and wise targeting of resources against key voter segments, notably in swing states, were equally important in...
View Details
Keywords:
by Christina Pazzanese
- 10 Mar 2009
- First Look
First Look: March 10, 2009
variability than was the case historically. Under the new policy, dividends would be tied to the company's underwriting results, its performance relative to predetermined goals, and a target payout ratio. Progressive's new policy was...
View Details
Keywords:
Martha Lagace
- 24 Jul 2007
- First Look
First Look: July 24, 2007
impact the long-term value of a public company. To advance its cause, the Office targeted Home Depot. In an effort to bring about change at the company, the AFL-CIO and AFSCME corresponded with Home Depot executives, staged public...
View Details
Keywords:
Martha Lagace
- 13 Sep 2011
- First Look
First Look: September 13
Advertising (DTCA), detailing, and Meetings and Events (M&E). We then propose an alternative choice model specification that relaxes the IPS property-the so-called "flexible substitution" logit (FSL) model. The (random...
View Details
Keywords:
Sean Silverthorne
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- Web
Podcast - Forum for Growth & Innovation
reasons we'll get into in a few minutes. Anibha Singh: I would love to get into it right now if you're okay with it. It sounds like there's a lot of shifts that are still in motion. Are there specific points of inefficiency or specific portions that you specifically...
View Details
- 12 Feb 2008
- First Look
First Look: February 12, 2007
volume, penetration, buy rate, facings, and advertising target rating points all down. In addition, Hamburger Helper was facing an increasingly competitive environment in the dinner category with Kraft,...
View Details
Keywords:
Martha Lagace
- 28 Jan 2014
- First Look
First Look: January 28
propose the Attention-contingent Advertising Strategy, a framework to match the most effective approach to the quality of attention contingently available. As the value of attention rises, marketers need to become better managers of...
View Details
Keywords:
Sean Silverthorne
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
aggregates high-quality support resources and uses targeted advertising to connect with those who need help during the pandemic. The platform invites users to search by region or need and select "Get help,"...
View Details
- Web
Podcast - Managing the Future of Work
Latinx workers are vulnerable to the staff cuts that target less-tenured and less-senior workers. These vulnerabilities build upon years of higher unemployment rates and lower college enrollment in STEM fields for minority workers....
View Details
- Web
Print View - Course Catalog
the other side(s) as well as "internally" within each side. Beyond doing individual deals, the course will explore how great negotiators often envision and carry out effective multi-front, sequential “negotiation campaigns” that culminate in achieving a View Details
- ←
- 14