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All HBS Web
(123)
- News (24)
- Research (70)
- Events (1)
- Multimedia (7)
- Faculty Publications (43)
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- September 2013
- Article
Testimonials Do Not Convert Patients from Brand to Generic Medication
By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Gwendolyn Reynolds
Objectives: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand name prescription medications to lower-cost therapeutic equivalents, and whether the testimonial's efficacy increases when... View Details
Keywords:
Testimonial;
Peer Information;
Social Proximity;
Communication;
Generic Medication;
Familiarity;
Marketing Communications;
Decision Choices and Conditions;
Identity;
Health Care and Treatment;
Marketing Reference Programs;
Power and Influence;
Brands and Branding;
Health Industry
Beshears, John, James J. Choi, David Laibson, Brigitte C. Madrian, and Gwendolyn Reynolds. "Testimonials Do Not Convert Patients from Brand to Generic Medication." American Journal of Managed Care 19, no. 9 (September 2013): e314–e316.
- 03 Dec 2014
- Video
CORe Testimonials
- Person Page
Presentations and Government Testimony
By: Robin Greenwood
Activist Investors
Prepared testimony before the Subcommittee on Railroads, Pipelines, and Hazardous Materials; Committee on Transportation and Infrastructure; US House of... View Details
- Awards
Congressional Testimony on the Impacts of Government Spending
By: Lauren H. Cohen
Presented testimony on the “Impacts of Government Spending” to the Committee on Transportation and Infrastructure, United States House of Representatives, Sept 29, 2010.
View Details
- 14 Jan 2020
- Video
Meet Enrique | CORe Participant Testimonial
- 27 Sep 2016
- News
Mylan CEO's testimony was a huge blow to the entire pharma industry
- 22 Feb 2010
- News
Foreign CEO testimony a rare catch for Congress
- 08 Jan 2020
- Video
Meet Ryan | Leadership Principles Participant Testimonial
- 13 Feb 2020
- Video
Meet Liz | Leadership Principles Participant Testimonial
- 2008
- Other Unpublished Work
Testimony on 'Foreign Assistance in the Americas'
By: Eric D. Werker
Keywords:
International Finance;
International Relations;
North and Central America;
Latin America;
South America;
West Indies
Werker, Eric D. "Testimony on 'Foreign Assistance in the Americas'." U.S. House of Representatives, Committee on Foreign Affairs, Subcommittee on the Western Hemisphere, September 2008.
- 1996
- Other Unpublished Work
Testimony on Managing the Trans Alaska Pipeline System
By: J. Ronald Fox
- 29 Sep 2010
- Talk
Presented testimony on the 'Impacts of Government Spending'
By: Lauren Cohen
Cohen, Lauren. "Presented testimony on the 'Impacts of Government Spending'." Hearing on Recovery Act Transportation and Infrastructure Projects: Impacts on Local Communities and Business, U.S. House of Representatives, Committee on Transportation and Infrastructure, Washington, DC, September 29, 2010.
- November 1989
- Background Note
R. Fox Testimony Before the U.S. House Armed Services Committee
By: J. Ronald Fox
Fox, J. Ronald. "R. Fox Testimony Before the U.S. House Armed Services Committee." Harvard Business School Background Note 390-081, November 1989.
- 2015
- Government Testimony
Testimony to the U.S. House of Representatives on Healthcare, 2015
By: Leemore S. Dafny
- Jul 2013
- Report
Testimony of Michael E. Porter before the U.S. House Committee on Small Business
The United States is facing a long-term competitiveness problem, not just a cyclical downturn.
View Details
- 1987
- Other Unpublished Work
Testimony on Evaluating the Management of the Diablo Canyon Nuclear Power Project
By: J. Ronald Fox
- fall 2002
- Article
Science and Medicine in Court: Expert Testimony in the German Thalidomide Trial
By: Arthur A. Daemmrich
Daemmrich, Arthur A. "Science and Medicine in Court: Expert Testimony in the German Thalidomide Trial." Chemical Heritage, no. 20 (fall 2002): 12–13, 28–33.
- 28 Feb 2019
- Other Presentation
Perspectives on Chinese Investment in the United States: Testimony for the USCC
By: William C. Kirby
Kirby, William C. "Perspectives on Chinese Investment in the United States: Testimony for the USCC." Hearing on 'Risks, Rewards, and Results: U.S. Companies in China and Chinese Companies in the United States', U.S.-China Economic and Security Review Commission (USCC), Washington, DC, February 28, 2019.