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All HBS Web
(200)
- News (41)
- Research (42)
- Multimedia (3)
- Faculty Publications (30)
- Web
The 20th Century Zeitgeist - Leadership
Act forces corporations to open their books for government inspection Influence: High 101910s19 Breakup of Standard Oil and American Tobacco Clayton Antitrust Act Federal Reserve Act First Federal-Aid Highway Act Federal Trade Commission...
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James B. Duke
Five principal cigarette manufacturing companies merged to form American Tobacco in 1890 with Duke as head and with a capitalization of $25 million. In 1895, Duke began an aggressive campaign to absorb companies making other kinds of...
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Food & Tobacco
William M. Rosson
Shunning critics, Rosson introduced two new smokeless tobacco products in the early eighties – Hawken moist snuff and Levi Garrett shredded tobacco. Through targeted advertising and promotions, these products went on to capture 25% of the...
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Food & Tobacco
Richard J. Reynolds
Though his tobacco company had much success with its chewing tobacco products in the early 1910s, it was Reynolds' introduction of the Camel cigarette line in 1913 that was his biggest accomplishment. Though...
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Keywords:
Food & Tobacco
- Web
Charts & Statistics - Leadership
Antitrust Act Pure Food and Drug Act; breakup of beef trust Excise Tax imposed on corporations Tariff Act forces corporations to open their books for government inspection Influence: High 101910s19 Breakup of Standard Oil and American View Details
- 01 Jun 2008
- News
You Only Thought You Were Republican
party that’s worked so hard to stand up for the tobacco companies; that’s impeded stem cell research; that’s opposed the assault weapons ban (you hunt, but not with a machine gun) and that fights to keep the gun-show loophole open. No,...
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Hamish Maxwell
Maxwell presided over the major diversification of Philip Morris through the acquisitions of Kraft and General Foods. In so doing, Maxwell created the largest consumer goods company in the world and significantly lessened Philip Morris’ dependence on View Details
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Food & Tobacco
George W. Hill
Hill led the American Tobacco Company (Pall Mall, Lucky Strike) into the era of mass advertising. By the end of his life, he was regarded by many as the world’s most successful salesman, a corporate genius whose company consistently made...
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Food & Tobacco
- 01 Dec 2001
- News
Teens and Magazines: Where There's Smoke, There's Advertising
According to their 1998 agreement with the attorneys general of 46 states, the four largest U.S. tobacco companies are prohibited from using advertising that targets people younger than 18. But HBS assistant professor Charles King (with...
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Eugene M. Patterson
Though educated and trained as a lawyer, Patterson eventually joined the family business, expanding it from its tobacco equipment roots to include many other consumer products, most notably automated bowling equipment, as well as various...
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Fabricated Goods
Rufus L. Patterson
Patterson founded American Machine as a subsidiary of American Tobacco, and retained control of the independent entity after Tobacco's break up in 1911. Under Patterson's leadership, American Machine became the world's largest maker of View Details
Keywords:
Fabricated Goods
- 01 Oct 2002
- News
Thinking Outside the Centerfold
“Truth” campaign, which began in Florida in 1997, played to teenagers' natural rebelliousness and got them to thinking about how tobacco companies exploit them. Experts consider the “Truth” campaign to be one of the most successful social...
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Charles R. Shoemate
Shoemate presided over a dramatic growth period for CPC International (maker of Hellman’s mayonnaise, Thomas English muffins, and Knorr soups), building it into one of the world’s largest food producers. Through skillful acquisitions, CPC built a formidable...
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Food & Tobacco
Franklin P. Perdue
Under Perdue’s total-control leadership style, Perdue Farms grew from a small Maryland chicken farm into the United States’ third largest chicken producer with sales of almost $1 billion in the late 1980s. Perdue built his business on quality, becoming the personal...
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Food & Tobacco
James L. Kraft
Kraft created a multi-million dollar processed food supply company. He was instrumental in perfecting the method of preserving cheese, so that it could be stored for a longer period of time in any climate. Consumption of cheese in America per capita increased by 50%...
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Food & Tobacco
Rose M. Knox
Knox built the largest gelatin distribution company in the U.S. After her husband’s death, Knox directed advertising to women, published recipes and financed constant research on gelatin usage. Through diversification efforts, Knox lessened the company’s dependence on...
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Food & Tobacco
Donald M. Kendall
Kendall secured PepsiCo’s rapid growth through effective management and diversification. During his tenure, PepsiCo’s Frito-Lay became the leader in salted snack foods, and its Pizza Hut, Taco Bell and Kentucky Fried Chicken chains gained worldwide popularity making...
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Food & Tobacco
Will K. Kellogg
Kellogg invented corn flakes and created a breakfast cereal empire. Practicing pioneering advertising techniques, he managed to change the American breakfast style. Today, the Kellogg Company carries on the tradition of innovative advertising and continues to develop...
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Food & Tobacco
Samuel F. Hinkle
Starting as a chemist with Hershey, Hinkle played a prominent role in the development of Hershey’s Chocolate Syrup, Krackel, Mr. Goodbar and fortified chocolate bars issued as K, C, and D rations during World War II. As CEO, Hinkle put Hershey on a course for...
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Keywords:
Food & Tobacco