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- Faculty Publications (24)
Show Results For
- All HBS Web (61)
- Faculty Publications (24)
- 15 Oct 2008
- First Look
First Look: October 15, 2008
Working PapersEconomic Factors Underlying the Unbundling of Advertising Agency Services Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Abstract This paper addresses a longstanding puzzle involving the View Details
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Martha Lagace
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
unbundling that allows customers to pick and choose the content they consume (be it articles, music tracks, or airline tickets), Teixeira identifies the fueling factor in this case as "decoupling"—separating out activities that customers...
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by Michael Blanding
- 09 Jun 2003
- Research & Ideas
Incentives and Operational Excellence
hospital association buying groups. For their part, the buying groups try to get as many products and services as they can for whatever fee they've agreed to pay in the contract. Owens & Minor decided to offer its customers the option of activity-based pricing...
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by Martha Lagace
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
Industrial customers prefer to see products and services unbundled and priced separately. Gimmicks are out; reliability, durability, safety, and performance are in. New products, especially those that address the new consumer reality and...
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by John Quelch
- 20 Nov 2012
- First Look
First Look: November 20
PublicationsThe Unbundling of Advertising Agency Services: An Economic Analysis Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Publication:Review of Marketing Science (forthcoming) Abstract We address a...
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Sean Silverthorne
- 21 Jun 2004
- Research & Ideas
Music Downloads: Pirates—or Customers?
songs for free by promoting them on the radio and on MTV. If consumers liked the samples, they purchased a dozen songs at a price of $15. We now have gone from one extreme to the other. While inflexible bundling was the rule, services such as iTunes now completely...
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- 04 Jul 2016
- Research & Ideas
Is Your Org Chart Stuck in a Rut? Try a Scientific Experiment
continued to grow globally. Another, a seasoned lawyer, set out to evolve the organizational structure of his firm. “The emergence of new technologies and the trend toward unbundling legal services into their component parts means the...
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by Carmen Nobel
- Web
Supplemental Financial Information - Financial Report 2018
$12 million in fiscal 2017. Thanks to a continued focus on disciplined expense management, the group reduced its operating deficit to $5 million, from $11 million a year earlier. This year's revenue growth was driven by continued portfolio enhancement and expansion....
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- 06 Apr 2010
- First Look
First Look: April 6
Case 210-056 This two-page case demonstrates how to unbundle the cost of credit extensions from product prices by observing the price of a credit default swap. It also explores how credit default swaps work, and how trade creditors are...
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Martha Lagace
- 19 Jul 2011
- First Look
First Look: July 19
"money management" and the "investment systems platform" businesses. Students analyze why BlackRock decided to unbundle its Aladdin investment platform and if the firm should consider expanding the platform in the...
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Sean Silverthorne
- 01 Jun 2015
- News
Screen Grab
According to Moffett, the intense focus on how and when various TV channels will be unbundled and rebundled in new subscription packages is misplaced, despite the recent flurry of attention given offerings such as Dish Network’s Sling TV,...
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Keywords:
Julia Hanna;
HBO;
Netflix;
Hulu;
Vimeo;
YouTube;
Telecommunications;
Information;
Arts, Entertainment
- Web
Podcast - Forum for Growth & Innovation
evolving. Derek van Bever: The website for their project, How We Gather, describes their work as a groundbreaking study of organizations that are effectively unbundling and remixing the functions historically performed by traditional...
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- 21 Jan 2014
- First Look
First Look: January 21
several mechanisms: by conferring employer recognition, by enhancing social visibility, and by facilitating social comparison. In a nationwide health worker training program in Zambia, we design a field experiment to unbundle these...
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Sean Silverthorne
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
Consumers are more likely to consume when a price is vivid and fresh than when it is obscured or distant.— John Gourville In other research, I have investigated how the unbundling of price into routine payments affects the decision to...
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by Manda Mahoney
- 03 Sep 2013
- First Look
First Look: September 3
Netflix and Blockbuster in the DVD rental market and, later, Netflix's subsequent growth (and strategic challenges) in video streaming. The case is set in September 2011, after Netflix announced the unbundling of its DVD rental and...
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Sean Silverthorne
- 31 Jan 2012
- First Look
First Look: Jan. 31
potent at increasing savings. In contrast, a more classical measure, a substantially increased interest rate, has no effect on the vast majority of participants. A second experiment is designed to unbundle the key elements of peer groups...
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Sean Silverthorne & Carmen Nobel
- Web
Podcast - Managing the Future of Work
unbundling of career paths and really unbundling of educational providers that create pathways to knowledge-worker work—folks that are trying to quite frankly jumpstart or restart their career. These are...
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- 03 Nov 2009
- First Look
First Look: Nov. 3
next major challenge was managing the firm's digital transformation. In December 2006, the company acquired Boston-based Digitas, a leading digital agency headed by David Kenny. After the initial merger, which included the unbundling of...
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Martha Lagace
- Web
Podcast - Managing the Future of Work
also writing the tests, you know, and then teaching and lecturing and then ultimately grading the tests as well, administering and grading tests. We unbundled that entire role into four different roles. So we have faculty who are...
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- Web
Podcast - Managing the Future of Work
big distinguishing characteristic was we unbundled the faculty role. We have faculty, those that have the credentials and the expertise in the subject matter to design and develop master curriculum—meaning regardless of where you are,...
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