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- 06 Feb 2008
- Working Paper Summaries
On Best-Response Bidding in GSP Auctions
- 2008
- Working Paper
On Best-Response Bidding in GSP Auctions
By: Matthew Cary, Aparna Das, Benjamin Edelman, Ioannis Giotis, Kurtis Heimerl, Anna R. Karlin, Claire Mathieu and Michael Schwarz
How should players bid in keyword auctions such as those used by Google, Yahoo! and MSN? We model ad auctions as a dynamic game of incomplete information, so we can study the convergence and robustness properties of various strategies. In particular, we consider...
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Keywords:
Online Advertising;
Auctions;
Bids and Bidding;
Game Theory;
Mathematical Methods;
Competitive Strategy
Cary, Matthew, Aparna Das, Benjamin Edelman, Ioannis Giotis, Kurtis Heimerl, Anna R. Karlin, Claire Mathieu, and Michael Schwarz. "On Best-Response Bidding in GSP Auctions." Harvard Business School Working Paper, No. 08-056, January 2008.
- 05 Feb 2008
- First Look
First Look: February 5, 2008
Working PapersOn Best-Response Bidding in GSP Auctions Authors:Matthew Cary, Aparna Das, Benjamin Edelman, View Details
Keywords:
Martha Lagace
- 2007
- Article
Greedy Bidding Strategies for Keyword Auctions
By: Matthew Cary, Aparna Das, Benjamin Edelman, Ioannis Giotis, Kurtis Heimerl, Anna Karlin, Claire Mathieu and Michael Schwarz
How should players bid in keyword auctions such as those used by Google, Yahoo! and MSN? We consider greedy bidding strategies for a repeated auction on a single keyword, where in each round, each player chooses some optimal bid for the next round, assuming that the...
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Cary, Matthew, Aparna Das, Benjamin Edelman, Ioannis Giotis, Kurtis Heimerl, Anna Karlin, Claire Mathieu, and Michael Schwarz. "Greedy Bidding Strategies for Keyword Auctions." Proceedings of the International Conference on Electronic Commerce (2007): 262–271.
- July 2014
- Article
Convergence of Position Auctions under Myopic Best-Response Dynamics
By: Matthew Cary, Aparna Das, Benjamin Edelman, Ioannis Giotis, Kurtis Heimerl, Anna Karlin, Scott Duke Kominers, Claire Mathieu and Michael Schwarz
We study the dynamics of multi-round position auctions, considering both the case of exogenous click-through rates and the case in which click-through rates are determined by an endogenous consumer search process. In both contexts, we demonstrate that the dynamic...
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Keywords:
Sponsored Search;
Advertising;
Google;
Equilibrium Selection;
Online Advertising;
Advertising Industry
Cary, Matthew, Aparna Das, Benjamin Edelman, Ioannis Giotis, Kurtis Heimerl, Anna Karlin, Scott Duke Kominers, Claire Mathieu, and Michael Schwarz. "Convergence of Position Auctions under Myopic Best-Response Dynamics." ACM Transactions on Economics and Computation 2, no. 3 (July 2014): 1–20.
- 12 Feb 2013
- First Look
First Look: Feb. 12
http://or.journal.informs.org.ezp-prod1.hul.harvard.edu/content/60/5/1199.full.pdf+html Convergence of Position Auctions under Myopic Best-Response Dynamics Authors:Cary, Matthew, Aparna Das, View Details
Keywords:
Sean Silverthorne