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Show Results For
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All HBS Web
(4,627)
- People (13)
- News (1,154)
- Research (2,087)
- Events (17)
- Multimedia (68)
- Faculty Publications (1,179)
- March 2024
- Teaching Note
Engaging the Nationwide Workforce
By: Ethan Bernstein and Jeff Steiner
Teaching Note for HBS Case No. 420-036.
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- 2006
- Chapter
Engaging Business with Nonprofits
By: Alison Louie and Arthur C. Brooks
Louie, Alison, and Arthur C. Brooks. "Engaging Business with Nonprofits." In Wise Decision-making in Uncertain Times: Using Nonprofit Resources Effectively, edited by Dennis R. Young, 191–204. New York: Foundation Center, 2006.
- 07 Nov 2014
- News
From divestment to engagement
- June 2018
- Article
Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged
By: Clarence Lee, Elie Ofek and Thomas Steenburgh
We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across...
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Keywords:
Customer Engagement;
Adoption Routes;
Word-of-Mouth;
Digital Marketing;
Bayesian Estimation;
Customers;
Communication;
Consumer Behavior;
Marketing;
Internet and the Web;
Analytics and Data Science
Lee, Clarence, Elie Ofek, and Thomas Steenburgh. "Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged." Management Science 64, no. 6 (June 2018): 2473–2495. (Lead Article.)
- Mar 06 2017
- Interview
Harnessing the Power of Engagement
- 01 Jun 2006
- News
Job One: Alumni Engagement
undertake committee work, recommend initiatives of interest to alumni, and provide feedback to the School from an alumni point of view. For the 2005–2006 year, the board’s main goal has been to recommend ways to strengthen alumni View Details
Keywords:
Peter Cooper
- April 2012
- Article
Emotion-induced Engagement in Internet Video Ads
By: Thales S. Teixeira, Michel Wedel and Rik Pieters
This study shows how advertisers can leverage emotion and attention to engage consumers in watching Internet video ads. In a controlled experiment, joy and surprise were assessed through automated facial expression detection for a sample of ads. Concentration of...
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Teixeira, Thales S., Michel Wedel, and Rik Pieters. "Emotion-induced Engagement in Internet Video Ads ." Journal of Marketing Research (JMR) 49, no. 2 (April 2012): 144–159.
On Academic Engagement with China
The Wire China: China's educational resurgence is much less a threat than an opportunity for American and other international universities.
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Conversational Receptiveness: Expressing Engagement with Opposing Views
By: M. Yeomans, J. Minson, H. Collins, H. Chen and F. Gino
We examine “conversational receptiveness”—the use of language to communicate one’s willingness to thoughtfully engage with opposing views. We develop an interpretable machine-learning algorithm to identify the linguistic profile of receptiveness (Studies 1A-B). We then...
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Keywords:
Receptiveness;
Natural Language Processing;
Disagreement;
Interpersonal Communication;
Relationships;
Conflict Management
Yeomans, M., J. Minson, H. Collins, H. Chen, and F. Gino. "Conversational Receptiveness: Expressing Engagement with Opposing Views." Organizational Behavior and Human Decision Processes 160 (September 2020): 131–148.
- Web
Engagement Opportunities - Business & Environment
MBA Experience Engagement Opportunities 1ms Harvard University Climate Leaders Program Provides students with an opportunity to engage with others across Harvard who share a professional interest in...
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- 13 Oct 2021
- News
How Companies Can Improve Employee Engagement Right Now
- 03 Dec 2019
- Cold Call Podcast
Why CalSTRS Chooses to Engage with the Gun Industry
Keywords:
Financial Services
- 16 Feb 2021
- News
Fostering Authenticity and Employee Engagement at John Deere
- 28 Oct 2020
- Blog Post
Keep Your Weary Workers Engaged
“Keeping morale and motivation up amongst employees while they are dealing with the stress of COVID-19 as well as parenting/schooling children while working from home. How can we be supportive while maximizing productivity? How do we help employees with work/life...
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Keywords:
All Industries
- 08 Dec 2020
- Blog Post
Keep Your Weary Workers Engaged
“Keeping morale and motivation up amongst employees while they are dealing with the stress of COVID-19 as well as parenting/schooling children while working from home. How can we be supportive while maximizing productivity? How do we help employees with work/life...
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- 08 Oct 2020
- Research & Ideas
Keep Your Weary Workers Engaged and Motivated
[This is the sixth installment in a monthly series on management issues in the time of COVID-19.] We recently asked 600 CEOs: What is keeping you awake at night during this global pandemic? A major and multifaceted concern that emerged is how to keep employees...
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Keywords:
by Boris Groysberg and Robin Abrahams
- September 2022
- Case
Deciding When to Engage on Societal Issues
By: Hubert Joly and Amram Migdal
This case provides brief descriptions of 18 examples of corporate leaders confronting questions of whether and how to engage with societal issues, including social, political, and environmental issues. Social issues include COVID-19; social and racial justice;...
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Keywords:
Political Issues;
Social Justice;
Racial Justice;
Environmental Issues;
Social Issues;
Corporate Social Responsibility and Impact;
Values and Beliefs
Joly, Hubert, and Amram Migdal. "Deciding When to Engage on Societal Issues." Harvard Business School Case 523-045, September 2022.
- Fall 2013
- Article
Engaging Supply Chains in Climate Change
By: Chonnikarn Fern Jira and Michael W. Toffel
Suppliers are increasingly being asked to share information about their vulnerability to climate change and their strategies to reduce greenhouse gas emissions. Their responses vary widely. We theorize and empirically identify several factors associated with suppliers...
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Keywords:
Knowledge Sharing;
Motivation and Incentives;
Risk Management;
Climate Change;
Supply Chain Management;
Environmental Sustainability
Jira, Chonnikarn Fern, and Michael W. Toffel. "Engaging Supply Chains in Climate Change." Special Issue on the Environment. Manufacturing & Service Operations Management 15, no. 4 (Fall 2013): 559–577.
- 27 Jun 2012
- Conference Presentation