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All HBS Web
(1,849)
- News (310)
- Research (1,248)
- Events (9)
- Multimedia (25)
- Faculty Publications (831)
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- 01 Dec 2012
- News
The Accidental Pioneers
talented and smart; their solutions to problems will be different, but can be equally effective. George always made sure that there was room for women's views at the table." In addition to continuing to work as vice president of marketing and View Details
Keywords:
Hanna, Julia
- 01 Sep 2003
- News
These Are the Good Old Days
and the South Pacific. “And we’ve started a rollout of In Style around the world. We are expanding its presence into the United Kingdom, Australia, Germany, Korea, Brazil, Russia, Spain, and Greece.” Given that Time Inc. already has 25 percent of the U.S. magazine...
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- 01 Jan 2003
- News
Greylock
Cablevision, and Tellabs (a maker of telecommunications products) in the late 1960s and 1970s to more recent investments such as Red Hat (a global provider of Linux and open-source technology), Internet Security Systems, online View Details
- 06 Jul 2015
- News
Lights! Camera... Market!
short scene where a real Terra Chips truck can be seen picking up potatoes—Simon says the team devised several other ways to promote its chips along with marketing the film. The premieres of the film at each of the independent film festivals were View Details
- 03 Mar 2014
- News
A Life Transformed
a boy," he recounts. "At home, we ate rice and could only afford roti, a type of bread, on holidays. I thought my uncle must be rich, because his family ate roti every night. "I saw billboards for the first time and bragged to my friends back in Balidhip that the...
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- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
entertainment executives do is spend a large chunk of all their production and advertising budgets on a small portion of their total output. It can lead to big failures, of course, but it's the best strategy in the long run. When you look...
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- 01 Dec 2008
- News
A Force for Good
through the Boston medical community, but it set the stage for more major hospital mergers in subsequent years. McArthur served as the founding cochair of the merged entity, Partners HealthCare System, Inc., stepping down in 1996. Jack Connors — cofounder and chairman...
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- 01 Dec 2017
- News
Yoga Inc.
global brand advertising campaign called This Is Yoga. The spots include zero yoga as a physical practice. Olympic gold medalist volleyballer Kerri Walsh Jennings, Australian pop artist CJ Hendry, Beijing drummer Shi “Atom” Lu, London...
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Deborah Halber
- 06 Dec 2021
- News
New Wave
Intergovernmental Oceanographic Commission and the UN Global Compact. None of this is news to Smith. A former US Navy aviator who worked at Bendix Aerospace and Booz Allen Hamilton before running (and eventually selling) an advertising...
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- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
a rising corporate attorney, was charged with murdering his lover, also a rising advertising executive in Manhattan. The dramatic trial that followed this incident played out for several years, mirroring the loss of sensibility to crime,...
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- 01 Apr 1996
- News
Technology for Learning's Sake
advertising campaign. "We have all the necessary information on CD-ROM to give students a real taste of what it feels like to make marketing decisions under pressure," Quelch explains. Students worked in teams of five or six, clicking...
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by Deborah Blagg; photo by David Zadig
- 01 Mar 2007
- News
Letters to the Editor
Chuck Porter and the type of work he wanted to do, I think this may have been an intentional and very smart strategy. Advertising campaigns for products with strong points of differentiation are much more fun and easier to develop in a...
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- 01 Sep 2015
- News
The Business of Love
swipes and the ability to “rewind” to a profile they mistakenly passed by for $10 to $20 a month, depending on age. The app also began experimenting with advertising in April. Jess, Meet Ken and Hinge have not announced plans to monetize...
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April White
- 01 Sep 2008
- News
The Levitt Brand
where he is going, any road will take him there emphasis in original. If any road is okay, the chief executive might as well pack his attaché case and go fishing. If an organization does not know or care where it is going, it does not need to View Details
- 01 Sep 2016
- News
The Taxi Wars of Jakarta
sheet of blue tarp for shade, waiting for fares. Often, their only advertisement was a small hand-drawn sign tied to a post with a bit of wire. “Seventy-five percent of their time ... they were actually idle,” Makarim told a crowd...
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- 01 Mar 2005
- News
Answering the Call
speed their recovery in a friendly, noninstitutional environment. The hospital’s advertising consists of word of mouth, and Shouldice’s popularity is such that former patients (“alumni”) return by the hundreds for reunions. The hospital...
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- 01 Mar 2004
- News
Toy Story
sales and distribution operations to service the needs of large mass accounts. After considerable restructuring in 2002, Neurosmith was delighted when Target agreed to distribute its products and launch them in the fall of 2003. “For a small company without an View Details
- 01 Dec 2011
- News
Making the Case for Leadership
programming vision, to recruiting and motivating a growing team of employees (some of whom, like Swan, were commuting from other cities at the time). Also in play: managing a tight, closely watched budget while walking the line between View Details
Keywords:
Garry Emmons;Julia Hanna;Roger Thompson;
Performing Arts, Spectator Sports, and Related Industries;
Arts, Entertainment;
National Security and International Affairs;
Government;
Health, Social Assistance;
Data Processing, Hosting, and Related Services;
Information;
Electrical Equipment, Appliance, and Component Manufacturing;
Manufacturing;
Food Manufacturing;
Manufacturing;
Nonmetallic Mineral Product Manufacturing;
Manufacturing;
Management, Scientific, and Technical Consulting Services;
Professional Services
- 13 Jan 2021
- News
Silicon Valley’s “Detroit Moment”
experience with the Silicon Valley business model. Before she started BulkWhiz in 2017, she worked at Facebook as the head of brand advertising in the Middle East and North Africa. And it was in that role that she saw opportunity for...
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- 02 Aug 2018
- News
Can Marketing Help Halt the Heroin Epidemic?
advertising and marketing filled with stark depictions of the harsh realities of drug use. On this episode of Skydeck, Langford speaks with associate editor Julia Hanna about how they’ll craft these messages, how effective they can be—and...
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