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- News (106)
- Research (817)
- Events (1)
- Multimedia (2)
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- 20 May 2010
- News
Photographic Advertising Exhibit at Baker Library
- 01 Dec 2010
- News
The Father of Modern Advertising
discussed — to a president, Warren G. Harding. The Man Who Sold America (Harvard Business Review Press) by Jeffrey L. Cruikshank (PMD 51, 1986) and Arthur W. Schultz, goes a long way to reintroducing Lasker as an industry trailblazer....
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- 01 Dec 2001
- News
Teens and Magazines: Where There's Smoke, There's Advertising
authors noted, among other things, that last year, magazine advertising for the three cigarette brands most popular with young people on average reached more than 80 percent of American youth seventeen times per brand. King and Siegel...
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- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
Glass (MBA 1994), a serial entrepreneur and co-owner of an esports team, explains, “Esports is the most gigantic industry that nobody’s ever heard of.” Bjerg, third from left, and Team SoloMid compete in a League of Legends tournament in...
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- 22 Aug 2012
- News
Advertising: It's Not 'Mad Men' Anymore
- 18 Jun 2013
- News
Megahit Marketing
- 29 Oct 2013
- News
Sheila Marmon
- 09 Jul 2019
- News
Setting Better Sales Goals with Analytics
- 04 Nov 2015
- News
In Mobile Advertising, Timing Is Everything
- 01 Aug 1998
- News
High Honors
Business Administration, Emeritus Alumni Achievement Awards Ralph M. Barford (MBA '52) President, Valleydene Corporation Limited Chairman, GSW Inc. Despite occupying diverse industry sectors, several of Canada's best-known blue-chip...
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- 01 Dec 2006
- News
One-on-One with Jeff Hicks
marketing, because that group has a hair-trigger response to anything that’s boring. Now that hair-trigger response has caught up to other generations. Where is the industry headed? People are often focused on figuring out if the next...
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- 12 Mar 2021
- News
My Favorite Case
lifelong lessons about personal priorities and career ambitions, humility, and confidence—and the incomparable kinship (and long memories) of sectionmates. “Suzuki Samurai” Suzuki and advertising agency executives are debating the product...
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- 22 Feb 2022
- News
Breaking News
and declining print advertising revenue. That was the firm foundation upon which local newspapers were built, so that pressure on the traditional sources of revenue has obviously put pressure on the rest of the business—and particularly...
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- 01 Mar 2004
- News
Derek Ferguson
Advertising (a firm that helps clients reach the $890 billion youth and hip-hop markets); Bad Boy Films; and Daddy’s House Social Programs, which provides tutoring for more than five hundred students in New York and New Jersey. (P....
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- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
Taking a Stand. Patagonia pulled its advertising from Facebook and has recently renewed its call on other firms to boycott the platform until Facebook can make sure its products do no harm. What would taking a stand look like for your...
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- 01 Feb 1997
- News
Doing It Your Way
is certainly not the only game in town for startup hopefuls. The medical-device and biotechnology industries also lure people eager to create their own businesses, as do many of the areas that attracted entrepreneurs a decade ago. Of the...
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- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
Long defined almost exclusively in terms of print and broadcast outlets, mass media as an industry has been undergoing a major transformation - and that means big changes for the advertising industry, too....
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Peter K. Jacobs
- 01 Apr 2000
- News
Getting the Message
astronomical -- as much as $33 billion worldwide by 2004, according to Forrester Research, a consulting firm specializing in e-commerce. Industry observers are shy to predict just what the future of View Details
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Susan Young
- 06 Dec 2021
- News
What's the Word?
particularly women of color, were more likely to be employed by the industries hardest hit by shutdowns, including leisure, hospitality, and retail. “The gender pay gap, in aggregate, has shifted 8 cents in 25 years, which is pathetic.”...
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