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All HBS Web
(660)
- News (111)
- Research (469)
- Events (2)
- Multimedia (5)
- Faculty Publications (219)
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- 15 Nov 2016
- News
Facebook, Google Crack Down on Fake News Advertising
- 01 Apr 1996
- News
Technology for Learning's Sake
In an interview in last December's Bulletin Dean Kim B. Clark talked of launching "a profound transformation around information technology (IT)," an initiative that would earn for the School an unequaled reputation for intelligent,...
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by Deborah Blagg; photo by David Zadig
- 05 Sep 2016
- News
3 Reasons Why Trump Needs to Start an Advertising Blitz
- 19 Sep 2013
- News
Q & A with Professor John Deighton
- 27 Jul 2017
- News
The Revolution in Advertising: From Don Draper to Big Data
- 03 Dec 2016
- News
Facebook Live is reinventing the sales party
- 12 Feb 2020
- News
Coronavirus, 5G, and Earnings Season
- 18 Oct 2013
- News
Google Climbs to Record High as Mobile Ads Dominate
- 23 Jun 2021
- News
What Makes TikTok Video Ads Tick?
- 12 Sep 2014
- News
Moving targets
- 01 Dec 2023
- News
Thinking Ahead
for advertising, targeting, and pricing decisions in his research, is more broadly interested in the “creator economy” ecosystem that includes influencers like Li; platforms like TikTok, Instagram, and YouTube; and the brands whose View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
Taking a Stand. Patagonia pulled its advertising from Facebook and has recently renewed its call on other firms to boycott the platform until Facebook can make sure its products do no harm. What would taking a stand look like for your...
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- 01 Aug 1998
- News
High Honors
an entrepreneur. With several other HBS graduates, he undertook a decidedly low-tech startup: plastic phone book covers to carry local advertisements in Massachusetts. The company, the National Merchandising Corporation, was such a...
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- 01 Dec 2006
- News
One-on-One with Jeff Hicks
technological device we don’t even know about yet. In my mind, the future of advertising is in great brands that market themselves without paid advertising. For example, I’m a huge fan of Google’s marketing....
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- 01 Feb 1997
- News
Doing It Your Way
In the beginning there was the microprocessor. The mass market availability in the early 1980s of this revolutionary piece of technology — which shrank the computer from an unwieldy Goliath of a machine to a compact unit that could fit on...
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