Filter Results
:
(54)
Show Results For
- All HBS Web (335)
- Faculty Publications (129)
Show Results For
- All HBS Web (335)
- Faculty Publications (129)
Page 1 of
54
Results
→
Sort by
- 01 Apr 1999
- News
A Vibrant Brand
such as the Society of Publication Designers, it has been nominated for five National Magazine Awards. In fact, two of Vibe's recent accomplishments have put the enterprise in the company of Rolling Stone. With the 1997 acquisition of...
View Details
Keywords:
Susan Young
- 01 Jun 2023
- News
Pet Project
Illustration by Shane Cluskey Like pet owners everywhere, Katie Spies (MBA 2019) would do anything for her dog. In 2014, when her Italian greyhound, George, started experiencing seizures and other health problems that didn’t respond to medications, the vet recommended...
View Details
- 02 Nov 2022
- News
Strong Finish
Heela Yang and Alicia Sontag Four years after its launch in 2015, the Brazilian-inspired beauty brand Sol de Janeiro was already profitable; its skin-tightening Bum Bum Cream had been Sephora’s top-selling skin care product for three years running. But when founder and...
View Details
- 01 Dec 2023
- News
Case Study: Staking a Claim
rented, leased, or borrowed cars). Because other agencies aren’t chasing these young people, Surround enjoys a low cost of customer acquisition for a customer that has “the highest lifetime value of any insurance customer out there, if...
View Details
- 05 Feb 2019
- News
The First Five Years: Karan Shah (MBA 2016)
vehicles in the long term.” What are your short- and long-term goals for this work? “In the short term, I am working on integrating our latest acquisitions into the PCL group, introducing new products into our existing setup, establishing...
View Details
- 22 Feb 2022
- News
Breaking News
the Colorado Sun. The acquisition was backed by a mix of national and local impact investors. “While impact capital has made a huge difference in other social-problem areas, there has been no front door for impact capital in the news...
View Details
- 18 Jan 2018
- News
Making a Mark in Multicultural Marketing
Sheila Marmon (MBA 1999) has built her career by breaking down barriers. The founder and CEO of Mirror Digital, a technology-enabled media and advertising company, Marmon has executed more than 350 interactive campaigns, connecting Fortune 500 View Details
- 04 Sep 2019
- News
Clicks and Mortar
will move your purchasing to the digital space after visiting the pop-ups, so it’s not meant to be a channel of distribution; it’s an acquisition engine and a way to make a brand splash in a particular...
View Details
- 01 Jun 2022
- News
Case Study: Glass Half Full
Image courtesy Ernesto Humpierres Image courtesy Ernesto Humpierres In classic engineer fashion, Ernesto Humpierres (MBA 2011) has always enjoyed building systems, whether it’s a Lego set with his twins or an e-commerce side hustle with their mother, Sarah Scott...
View Details
- 01 Mar 2006
- News
Faculty Books
its decision-making, marketing, brand management, innovation, acquisition strategies, corporate culture, and human-resource management. Managing Product and Service Development by Stefan H. Thomke...
View Details
- 23 Jan 2017
- News
The CEO Who is Perking Up Peet’s Coffee
Although he had led major divisions of large companies, this was the first time Burwick, now 55, would be CEO. Started by Alfred Peet in 1966 in Berkeley, Peet’s has been a popular Bay Area company with a strong brand, said director of View Details
- 01 Mar 2011
- News
Two Kinds of Green
private equity firm AEA Investors, which expanded Burt’s into stores like CVS, Walgreens, and Target. Burt’s subsequent acquisition by Clorox raised eyebrows. After all, Clorox is best known for making household bleach. “We did not want...
View Details
- 25 Feb 2020
- News
Case Study: The Credit Bureau
they see three options: First, they could double down on the D2C side, which helps get the brand out there quickly, although it is subject to more competition and acquisition costs. The second option is to...
View Details
- 07 Feb 2019
- News
A Course Correction at Chris-Craft
Julius (MBA 1988) helped steer venerable boating brand Chris-Craft into calmer waters. Heese and Julius are the founders of the private equity firm Stellican, which—as detailed in the story—focuses on “rescuing neglected heritage brands,”...
View Details
- 01 Jan 2004
- News
A. G. Lafley, MBA 1977
company's bevy of billion-dollar brands like Crest, Pampers, and Tide. He has also given considerable emphasis to nurturing talent, instituting leadership programs aimed at everyone from P&G's top 100 managers worldwide to the company's...
View Details
- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
sponsorships to Fortune 500 companies trying to reach our network of millions of K-12 students and their parents. new england TrophoMax® is the brand name for patented agricultural seed and leaf inoculants that have demonstrated crop...
View Details
- 01 Feb 1999
- News
Entrepreneurs Speak at HBS
all. But Branson, whose career began in the late 1960s when he launched a student magazine and then a record company, told the audience that his enterprises all fit the company's brand. He defined the Virgin brand as representing service...
View Details
- 01 Oct 2000
- News
Raymond A. Baxter: Sweet Smell of Success
creating new products for giant brands such as Keebler and Nabisco, Interbake is the oldest producer of Girl Scout cookies and the primary source of ice-cream sandwich wafers in the United States. ABC Bakers, a division of Interbake...
View Details
Keywords:
Julia Hanna
- 01 Oct 2000
- News
Mario A. Corti: Global Reconnaissance
focuses on six worldwide corporate brands, including Nestlé, Nescafé, Nestea, Buitoni, Maggi, and Friskies, which are complemented by regional brands such as Stouffer's and Crosse & Blackwell. After graduating from HBS, Corti took a job...
View Details
Keywords:
Garry Emmons
- 01 Dec 2007
- News
Lighten Up
tents, and other gear for maximum performance, comfort, and enjoyment. And now, shoes. Last year the Timberland Company, a heavyweight in the footwear business, acquired the GoLite brand for its new line of strong but super-lightweight...
View Details