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All HBS Web
(4,817)
- People (23)
- News (1,048)
- Research (2,411)
- Events (5)
- Multimedia (9)
- Faculty Publications (1,110)
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- 23 Apr 2012
- News
The Paradox of Personal Branding
- 01 Mar 2021
- News
Manage the Suppliers That Could Harm Your Brand
- 01 Feb 1999
- News
Newman's Own Brand of Charity
hire an experienced COO. Reflecting on that decision during the afternoon gathering of members of the Social Enterprise Club in Aldrich Hall, Newman noted, "From the beginning, our View Details
- 22 Feb 2022
- News
Brand New
Rob Sundy (MBA 2004) has an unabashed fondness for Americana. It’s an interest he traces back to an unexpected source: his time as a paratrooper in the 82nd Airborne. “It’s a historic unit,” says the West Point graduate, noting that many View Details
- 01 Feb 2000
- News
No Place Like Home
in public-private financing for housing and holistic community development have come to the fore. Laurie J. Gould (MBA '96) is manager of finance at the Boston office of one...
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Garry Emmons
- 11 May 2011
- News
In a Good Place
Gehrke: Supporting schools with an eclectic incubator. Photo courtesy Judy Gehrke Every Sunday, on a block of Manhattan’s Columbus Avenue between West 76th and 77th streets, an event takes place that is part...
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- 01 Mar 2004
- News
Protecting against the Erosion of Brand Value
brands of premium cachet and the premium prices that come with it. “The same forces that cause the commoditization of products and services precipitate the commoditization...
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- 01 Apr 1999
- News
A Vibrant Brand
whom he regularly rubs shoulders. Instead, they include the likes of Dick Serafin, a production manager at Time Warner, and Sherill R. Heron and Jonathan A. Kraft, HBS classmates whose support he is...
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Susan Young
- 01 Sep 2008
- News
The Levitt Brand
management is particularly relevant in a global business,” she adds. “I knew every single department store owner in every part of the world we did business in. I always took a special gift from Mrs. Lauder...
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- 01 Apr 2000
- News
A Place in the Sun
domestic product. The lure of faraway places recently led the Bulletin to consider two different sorts of vacation enterprises in which HBS alumni play prominent roles. The...
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Julia Hanna and Garry Emmons
- 24 Sep 2018
- News
Why Bad “Plot Twists” Ruin Brand Stories
- 07 Nov 2021
- News
Companies that Pivot Are Best Placed to Prosper
- 01 Sep 2013
- News
Case Study: A Place at the Table
by Carmen Nobel Taking Care of Business: Marlene Krauss, Mary Falvey, Annon Adams, and Vicki Keller, circa 1967. Photo courtesy of Baker Library historical collections, HBS In 1962, the Harvard Business...
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- 30 Jun 2017
- News
Rebuilding the Girl Scouts Brand
negative to our brand?’ At JDRF, when I arrived, brand management and having brand as part of the decision tree was a new practice.” There is one...
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April White
- 28 Oct 2021
- News
The Toxic Effects of Branding Your Workplace a “Family”
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
advertising savvy are but two of the myriad skills that are required of today's museum manager. Traditionally, museums have been run by academics who worked their way through the curatorial ranks, but more...
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- 25 Dec 2017
- News
Employers Are Looking for Job Candidates in the Wrong Places
- 01 Dec 2014
- News
Faculty Q&A: The New Brand Manager: You
Now that customers have more of a voice in the consumer-brand relationship, some brands have suffered loud criticism for recent business decisions. How can brands avoid that...
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April White