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All HBS Web
(963)
- People (4)
- News (170)
- Research (631)
- Events (1)
- Multimedia (3)
- Faculty Publications (297)
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- 08 Aug 2019
- News
Shohoz Celebrates 5th Anniversary With New Brand Positioning
- 22 Dec 2020
- News
Dove: Maintaining a Brand with Purpose
- 01 Sep 2008
- News
The Levitt Brand
program’ systematically to improve the efficiency of marketing beyond the borders of the home country. Instead, he shouts: ‘Wake up!’ ” Throughout his career, in different ways, Levitt kept shouting. When HBS Dean John McArthur appointed him editor of HBR (a View Details
- 08 May 2015
- News
Prestige brands can expand their reach—and make their core customers proud
types of new customers: brand immigrants and brand tourists. Her findings show that while brand immigrants can dilute a brand’s image, brand...
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- 09 Oct 2014
- News
Americans love an underdog, and they seriously love the Royals
- 30 May 2016
- News
Hillary Clinton’s campaign message keeps evolving
- 17 Oct 2016
- News
The Right (And Wrong) Way To Harness Your Company's Underdog Status
- 02 Sep 2010
- News
Disputing wrongful dismissal; consumers like underdogs, too
- 28 Jul 2010
- News
Wrongful dismissal; consumers like underdogs, too
- 22 Sep 2016
- News
Innovation Under Constraint: Constructing a Turnaround at Lego
- 01 Dec 2023
- News
Thinking Ahead
As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We...
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- 01 Dec 2023
- News
Rounding the Bend
Illustration by Fernando Cobelo To help people visualize what a circular economy could look like and bring the challenges down to a closet-sized scale, Emily Bolon (MBA/MPA 2007) recommends the following exercise. First, make a mental tally of the number of garments...
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- 01 Dec 2023
- News
A More Accommodating Approach
really beneficial,” she explains, adding to the overall positive experience she had attending GMP. Spending less time away from one’s home or office is especially important for women executives who may also be primary caregivers for their...
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Jennifer Gillespie
- 22 Sep 2022
- News
The Beauty Guide
Courtesy Michelle Freyre Courtesy Michelle Freyre When Michelle Freyre (MBA 1997) was a brand manager at Neutrogena, Michael McNamara, global president of the beauty brand at the time, asked what she wanted...
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Maureen Harmon
- 17 Dec 2020
- News
Making Club History in Japan; Startup Accelerator Case Goes Virtual in Atlanta
community, both in Boston and in Tokyo. We hold several events every year to encourage young people from diverse backgrounds to apply to the MBA and executive programs at HBS. Also, we hold events in Japan to send positive messages to the...
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Margie Kelley
- 01 Mar 2024
- News
Case Study: Testing the Waters
Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,...
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- 01 Oct 1999
- News
Eight Among Many: Peter G. Harf
divisions - Coty and Lancaster - and its seven thousand employees worldwide. The Coty Division manufactures mass-market fragrances, cosmetics, and skin-care products that are available in drug and grocery stores, while the Lancaster Group markets prestige View Details
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Susan Young
- 25 Feb 2020
- News
Task Force
had experience with retail in emerging markets: Monroy, who is Colombian, worked for Procter & Gamble in Mexico for seven years, while Campbell held a number of positions at Walmart, with stints in India and China (which was “like going...
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- 08 Jun 2023
- News
Three Alumni Clubs Celebrate Leadership, Community, and History over Dinner
Clubs News Clubs News New York Alumni Honor Outstanding Leaders at Annual Dinner The HBS Club of New York held its 54th Annual Leadership Dinner on April 24, honoring three alumni who embody the HBS mission to "educate leaders who make a difference in the world," and...
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Margie Kelley