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- 01 Apr 2002
- News
Dean Clark Visits Alumni in Europe
Dean Clark Visits Alumni in Europe In January, Dean Kim B. Clark traveled to Paris, London, and Frankfurt to update HBS alumni on the Schools European Research Initiative as well as on key activities back at Soldiers Field. His stop...
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- 04 Sep 2019
- News
Action Plan: A New ’Cue
sketch out Pork & Mindy’s—the fast-casual barbecue brand that will have 65 locations in the West and Midwest by the end of 2019, along with a growing retail line. On that white board Corsello identified three obstacles. Two were...
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April White
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
of MasterCard and American Express. Likewise Coca-Cola is in, as always, but Pepsi's out. That's one big reason why Pepsi has had trouble gaining brand traction in international markets. What about all the other companies that can't land...
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Garry Emmons
- 01 Jun 2017
- News
Surveying Students’ Summer Plans
brands (like Tim Tams), so I was looking for an opportunity to work on strategic brand initiatives with a firm that has similarly beloved products. Also, my wife and I enjoy outdoor View Details
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Julia Hanna
- 01 Feb 2000
- News
He Begs to Differentiate
operate. As a result, branding becomes more and more important - differentiating what they do and what they sell. That's good for us, because we're in the differentiation business." WPP is one of the world's largest advertising and...
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- 20 May 2020
- News
Keeping Families Connected
through activity and play,” explains Tuchman. “And until Caribu, there really was no great way to do that virtually.” Families can choose from more than 1,000 book titles in eight different languages, as well as games, puzzles, and other...
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- 01 Sep 2010
- News
Fair Trade
of the more expensive skin care brands. Moreover, although leading brands might be global, their appeal is not. In fragrances, every market’s list of its top 20 brands is unique. The top-selling fragrance in...
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- 21 May 2018
- News
Community Partners Delivers “Expert Goodness” to the Bay Area
here. HBSAB Hosts CEO Brand Leadership Roundtable The HBS Association of Boston (HBSAB) held its 10th Annual CEO Brand Leadership Roundtable, “How Best-Selling Brands Thrive in...
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Margie Kelley
- 01 Feb 2000
- News
Jerry Shafir: A Simmering Success Story
Cuisine brand more visibility - the company has begun selling soup in individual serving-sized portions, a move Shafir characterizes as "a really big step for us." "Until now," he explains, "we've been mostly selling in bulk to grocery...
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Deborah Blagg
- 01 Oct 2000
- News
Mario A. Corti: Global Reconnaissance
economic battlefield, emerging markets like Russia -- where Nestlé is active -- represent valuable new territory for the highly competitive consumer foods business. Nestlé, the world's largest packaged-food company, has always emphasized...
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Garry Emmons
- 19 Sep 2012
- News
On a Sound Track
Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to build our brand there, and purchased Astro Gaming, a California-based gaming accessories company. Our office in southern...
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- 19 Jan 2017
- News
Finding Purpose in Profit
conversation with Coupounas immediately senses that she’s wide open to new ideas. These days, in fact, her Colorado-based activities are all about promoting new ideas. Coupounas is director of the first fully staffed field office of B...
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- 01 Mar 2007
- News
Daniel Vasella
get into the generics business? PROFITABLE YEAR: Speaking at a January 18, 2007, press conference in Basel, Switzerland, Vasella announced that Novartis's 2006 net income rose 17 percent to $7.2 billion. We have been active in generics...
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- 28 Mar 2019
- News
California Alumni Explore Role of Capitalism in Addressing Climate Change
HBS Association of Southern California (HBSASC), who facilitated the roundtable discussion with the 80 alumni attendees following the speakers. “Professor Hall, Alan Horn, and Roland Huang were amazing speakers and the alumni engaged in really View Details
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Margie Kelley
- 01 Dec 2017
- News
Ask the Expert: Human Intelligence
algorithms. So much richer, in fact, that my engagement with a particular brand might be very different than yours, because it’s customized to each of us. I can also imagine this predictive learning being combined with new user...
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April White
- 01 Mar 2014
- News
Everything Old Is a New Opportunity
Johnston says these four companies represent the variety of start-ups Aging2.0 is working with: Sabi improves day-to-day life by rethinking the most commonly used products and tools to elevate everyday moments with superior functionality and design. Lively uses...
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- 01 Mar 2015
- News
Fıelds of Gold
the land dedicated to the crop a decade ago. That could be a boon for food lovers globally, but for Luo, the true value of Afghan saffron is its potential to support agricultural development. The question for Earth2Globe: how can it brand...
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- 01 Oct 1998
- News
Andresen Becomes First European and First Exec. Ed. Graduate to Endow HBS Professorship
1934. His mother died when he was four, after giving birth to his brother, and his father was killed by the Nazis as an active underground opponent at the end of World War II. Raised by his stepmother, Andresen served as an apprentice and...
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- 01 Mar 2017
- News
Case Study: Moment in the Sun
brand as it marches into other segments. I recommend that Ario delay entry into other markets. It should first define a segment, build strong enthusiasts, and then branch out. Just as Under Armour has coined or leveraged the term...
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Dan Morrell
- 20 Feb 2013
- News
Thanking Veterans Online
creating a scalable business. According to Wired magazine, there are currently 2,500 Navy SEALs in the country but four million Americans who claim online to be a Navy SEAL. The challenge for TroopSwap was to create software that was secure enough for View Details