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All HBS Web
(458)
- People (1)
- News (103)
- Research (279)
- Multimedia (1)
- Faculty Publications (58)
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- 01 Sep 2003
- News
Richard Edelman
Chicago community, Edelman finds it natural to give back to society. A Civil War buff, he is an active board member of the New-York Historical Society. His interest in fitness and fighting obesity attracted him to the board of the Centers...
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- 01 Jun 2022
- News
Case Study: Glass Half Full
concedes. But glass is a rare material that, while energy-intensive to create, can be reused literally for centuries. Given that, he sees a unique opportunity to build a storied brand with the potential to become a lasting household name....
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- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
In 1995, Boston's Museum of Fine Arts reopened its grand front entrance on busy Huntington Avenue. The symbolism was hard to miss. After decades of attracting a scholarly, sophisticated, highbrow crowd to its side entry, the MFA was...
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- 01 Apr 1998
- News
Going For The Summit
women - has climbed well above the competition. With some two million visitors to its Web site each month, iVillage attracts more than twice as much traffic as its nearest competitor. "We've established a commanding lead," Carpenter...
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Caroline Chauncey
- 01 Dec 2017
- News
Yoga Inc.
chain YogaWorks went public in August, valued at about $40 million; and Wanderlust’s yoga-focused festivals have attracted major crowds and major sponsors. But the bigger the business of yoga gets, the further away it moves from its...
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Deborah Halber
- 06 Dec 2021
- News
Monaco's Digital Transformation
well the challenges that lay ahead. DIGITAL LEADERSHIP: Read how the president and CEO of Trusted Media Brands is spearheading digital innovation at her company in the 3-Minute Briefing: Bonnie Kintzer (MBA 1987). DIGITAL LEADERSHIP: Read...
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Jennifer Gillespie
- 01 Dec 2008
- News
Innovation as P&G’s Key
many pages. But more recent triumphs are also instructive, such as how the tired Herbal Essences brand was revived in part by pouring it into a curvaceous, nestable bottle intended to appeal to Gen-Y women. The Game-Changer is rich with...
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- 01 Sep 2014
- News
Case Study: Declawing the Competition
in subscriber growth and customer feedback. However, the lucrative market opportunity ($8 billion, growing at 4 percent year-over-year) and the low costs of entry are attracting new competition. New cat-focused subscription boxes have...
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- 01 Dec 2002
- News
Serving through TechnoServe
attract resources to support the experts in the field. In addition to managing fundraising efforts, he has developed an extern program where volunteers from companies like Liz Claiborne, McKinsey, and Young & Rubicam work with...
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- 01 Sep 2010
- News
Fair Trade
advertised as “The Soap of the Beautiful Woman.” Just as soap was transformed from being about hygiene to being about beauty, so toothpaste brands increasingly emphasized their ability to make their users more View Details
- 25 Apr 2014
- News
To create breakthrough strategies, harness creativity to the scientific method
strategies. Procter & Gamble employed this model when it wanted to become a major player in the global beauty-care sector. It transformed the down-market Oil of Olay into a world-class brand and proved that this product could View Details
- 01 Sep 2008
- News
Negative Ad Power
against an attractive but relatively unknown candidate. The alternative of crafting a distinct, positive image takes longer and becomes more difficult as the day of judgment approaches. Policy differences grow fuzzier as both candidates...
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- 25 Feb 2020
- News
Case Study: The Credit Bureau
they see three options: First, they could double down on the D2C side, which helps get the brand out there quickly, although it is subject to more competition and acquisition costs. The second option is to integrate with real estate...
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- 14 Oct 2020
- News
Sewn with Love
could one company or brand do?” she wondered. Photos courtesy VPL Photos courtesy VPL Hanazawa also understood the fashion-industry network is powerful and has the potential for wider impact. In 2011, she tapped fellow industry leaders...
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Maureen Harmon
- 01 Jun 1997
- News
HBS Cyberposium Brings Online Future into Focus
student volunteers from the Communications, Media, and Computing Ventures Club who organized seven provocative panel discussions and a number of leading-edge product demonstrations and entrepreneurial workshops. The two-day event View Details
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Meg Gardner
- 01 Dec 2007
- News
Lighten Up
tents, and other gear for maximum performance, comfort, and enjoyment. And now, shoes. Last year the Timberland Company, a heavyweight in the footwear business, acquired the GoLite brand for its new line of strong but super-lightweight...
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- 01 Mar 2007
- News
Daniel Vasella
years the growth rate of the vaccine industry will be between 15 and 20 percent, making it a very attractive industry. The margins are, again, not as high as in patented, branded products, but they still are...
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- 05 Nov 2013
- News
Start-Ups Get a Start in New Orleans
of effort on his part. Wilkins moved to the Crescent City four years ago from Boston with his wife, New Orleans native Ginny Wise, and three sons. Prior to his arrival, he had been a brand manager for Proctor & Gamble, a marketing vice...
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- 01 Sep 2018
- News
The True Value of a Tweet
media’s impact on the bottom line. You and your colleagues have taken a critical look at the assumption that social media works by attracting followers, which exposes the brand and in turn leads to sales....
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Jen McFarland Flint
- 01 Feb 2000
- News
HBS Alumni Association Board of Directors: President's Report
at 40 percent), proactively publicize the School's Web site and add new features that will attract more alumni to the site, and develop push technology allowing alumni to subscribe to specific online offerings. Last year, the committee...
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Edmund A. Hajim (MBA '64)